News

Nexxen & L2 Data Introduce Precision Targeting with VoterMatch

Nexxen, the advertising technology platform powered by unique data and media, and L2 Data ("L2"), a leading provider of voter data and insights, today (18th June, 2026) announced a strategic partnership to launch VoterMatch – a new solution designed to [...] The post Nexxen & L2 Data Introduce Precision Targeting with VoterMatch appeared first on ExchangeWire.com.

Adsquare Sharpens Focus on Real-World Outcomes

Adsquare has today (18th June, 2026) announced a strategic acceleration of its global offering, placing the company at the forefront of The Outcomes Era. This strategic focus aims to help advertisers allocate marketing budgets towards real-world business results by closing [...] The post Adsquare Sharpens Focus on Real-World Outcomes appeared first on ExchangeWire.com.

DoubleVerify Introduces DV Neura, the Dynamic AI Engine

DoubleVerify(“DV”), the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, introduced DV Neura™, the cognitive engine powering artificial intelligence across DV MAP™, the DV Media AdVantage Platform.  As DV continues to invest in AI to [...] The post DoubleVerify Introduces DV Neura, the Dynamic AI Engine appeared first on ExchangeWire.com.

AB InBev, Lay’s, Irn-Bru & Coca-Cola Lead Emotional Ad Rankings in World Cup

Brands are serving up some powerful emotions at this year's World Cup, with AB InBev's "Cheers To Bars" generating the strongest positive emotional response among food and drink advertisers. That’s according to new data from creative intelligence platform DAIVID, which [...] The post AB InBev, Lay’s, Irn-Bru & Coca-Cola Lead Emotional Ad Rankings in World Cup appeared first on ExchangeWire.com.

Brands take over NYC for Knicks championship parade

Brands are taking to the streets of New York City to celebrate the New York Knicks’ first championship title 53 years.

Top marketers and agency companies ranked—The Big List

The Big List features the biggest marketers and agency companies in the U.S. and around the world. See ranking and analysis based on ad spend and revenue.

Inside DoorDash Ads’ return to Cannes with a more immersive storefront

Executives at the delivery brand and experiential agency Jack Morton preview the space for Ad Age.

Introducing CMOs on CMOs—Hippo and Solo Stove leaders discuss the biggest changes affecting their teams and brands

The CMOs of Hippo and Solo Stove discuss the trends, changes and trials of the work.

The strategic branding lesson hidden inside SpaceX’s IPO

SpaceX’s IPO demonstrates how deliberate category transformation—from aerospace to AI and infrastructure—can reshape investor perception, valuation and growth potential.

Snap joins the AI ad race with a chat assistant and an MCP server

The Snap Creator Network uses AI to match advertisers to creators on Snap’s platform.

Agency Report 2026: biggest agency companies—published June 2026

Ad Age's latest Agency Report was published in June 2026.

Brand Marketer of the Month—Air Transat’s new VP turned World Cup sticker shock into a breakthrough brand campaign

Garcí Iñigo, the marketer behind the viral World Cup campaign from Canadian airline Air Transat, unpacks the work and talks about how it is has impacted the brand.

Cannes Lions 2026—17 leaders to watch at this year’s festival

Cannes draws a who’s who from across the industry, including these leaders.

How agencies are training staff on interpersonal skills—from reading a room to good posture

How and why agencies are introducing new trainings on basic communications skills.

Molson - Made By Canadians - 60s

Molson handed the camera to Canadians for this Canada Day campaign

Crowdsourced snapshots from across the country offer a new take on the brewer’s iconic “I Am Canadian” platform.

Ikea Canada - Assemble the World - 58s

Ikea Canada builds flags of World Cup nations from its own everyday products

Dentsu Creative’s campaign features 18 flags designed entirely from Ikea merch and home accessories.

DoorDash - World Cup Scoreboard - 25s

How to be the person people remember at Cannes, according to 10 festival veterans

Cannes pros share how to make a memorable first impression at the crowded festival.

How CMOs can prove their growth impact—the metrics that matter

Can you demonstrate how your marketing activities contribute to business growth?

Rembrand Rebuilt Spaceback to Turn Social Posts into AI-Powered Ads

After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads

The Festival That Creativity Built Leaves Too Many of Its Builders Outside

The risk isn't that tech ruins Cannes, it's that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work.

Horizon Media Builds the Plumbing for Agentic Ad Buying

Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.