News
19,565 articles covering the AdTech ecosystem
Mailbird Launches Mailbird Next, Bringing Windows and Mac Into One Email App
The new generation of Mailbird combines a unified inbox and privacy tools with an Android app in beta, iPhone coming soon, and opt-in AI. Mailbird, Inc. has launched Mailbird Next, a new generation of its email client for Windows and Mac. The release completes a ground-up rebuild that brings both desktop apps onto a single […]
Captello Launches Intelligence Cards, Turning Lead Capture and Meeting Check-In from Data Collection into Live Qualification
Scanning a lead or checking someone into a meeting in the Captello lead capture and meeting app now returns the full account record in-line with the live form: company and account detail, firmographics, open and closed opportunities, activity and open tasks, the other contacts in the conversation, and an AI summary of what matters. Captello […]
Parallel study: Black Friday Ads don’t Eork Everywhere
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
pubX Raises $5M Series A Led by Chicago Ventures and Acquires Compliant to Build Agent-to-Agent Advertising Infrastructure from the Ground Up
Buyer and seller agents transact directly on infrastructure built for agents, governed on both sides of every buy, with Compliant’s media quality and governance signals in every decision pubX, which builds agent-to-agent infrastructure for advertising, announced a $5 million Series A led by Chicago Ventures and the acquisition of Compliant, the media quality and governance […]
MasterClass Launches Podcast ‘Other People’s Business’ With Martha Stewart as First Guest
MasterClass is getting into the podcast business. The online learning and streaming platform has launched “Other People’s Business,” its first-ever podcast, hosted by MasterClass founder and CEO David Rogier. The weekly audio and video series will feature conversations with Martha Stewart, Malcolm Gladwell, DJ Drama, Chris Voss, Daniel Negreanu and more, “digging into the money, […]
How To Structure A Full-Funnel Ecommerce Account For Q4 via @sejournal, @tonyadam
Keep Google and Meta from exhausting your ecommerce budget on existing demand by funding prospecting and rebuilding customer exclusions before Q4. The post How To Structure A Full-Funnel Ecommerce Account For Q4 appeared first on Search Engine Journal.
Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV [...] The post Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market appeared first on ExchangeWire.com.
Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF
Retail media technology provider Broadsign and in-store media integrator IUF announced (6th October, 2026) a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, [...] The post Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF appeared first on ExchangeWire.com.
The Data Advantage Report: Navigating Identity and Intent
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced a new report, The Data Advantage, highlighting significant shifts and challenges that today’s advertisers face when running campaigns. The post The Data Advantage Report: Navigating Identity and Intent appeared first on ExchangeWire.com.
Read All of ADWEEK’s Starbucks Coverage
To coincide with ADWEEK’s latest cover story on Starbucks’ CEO Brian Niccol—plus additional features on the coffee chain’s merchandise lines, exclusive interviews with its chief brand officer, and a clear-eyed […]
ADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad Dollars
As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.
PubX Raises $5 Million And Buys Digital Governance Startup Compliant
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […] The post PubX Raises $5 Million And Buys Digital Governance Startup Compliant appeared first on AdExchanger.
Bank: “Good time to buy SpaceX shares”
Investment bank Morgan Stanley has told clients that now would be a good time to buy shares in SpaceX. The bank’s analyst, Sadam Jonas, explained: “We think that over the next few weeks (ahead of Starship Flight 15), investors can take advantage of a unique opportunity to buy shares that look unusually cheap. We expect […]
Analysis: UK’s mobile coverage gaps revealed
Mobile coverage may be expanding across the UK, but data analysis has revealed a significant geographic divide in the proportion of local areas predicted to receive 4G from all four mobile network operators (MNOs), with more rural parts of the country facing some of the biggest geographic gaps. Analysis by Compare the Market of Ofcom’s […]
Polsats signs BBC Studios back-catalogue deal
Ahead of MIPCOM 2026, BBC Studios and Polsat have agreed a back catalogue deal that will bring a selection of programming spanning drama, factual and entertainment titles to Polsat’s Free TV and Basic TV channel portfolio. At over 200 hours, the agreement is the largest content sales package ever concluded by BBC Studios in the […]
Titan OS brings SkyShowtime to smart TVs across Europe
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced the launch of SkyShowtime on Titan OS-powered Smart TVs across its European footprint, giving viewers seamless access to the streaming service directly from their home screens. SkyShowtime, a joint venture between Comcast and Paramount, a Skydance Corporation, brings together a selection of Hollywood movies, […]
JioHotstar extends to MENA with Starzplay
India’s largest streaming platform, JioHotstar, is extending its international reach into the MENA regions. JioHotstar and its Starzplay partner used a CABSAT event at the Burj Khalifa to announce the service. The news comes on the heels of the service launching in the UK, Canada and Singapore. In partnership with Starzplay, JioHotstar will be available […]
ITVX surpasses 3bn streams for 2026
ITV reports that its ITVX streaming service delivered a strong performance in September 2026, boosted by new drama launches and unscripted content. The platform also reached 3 billion streams in 2026 on September 9th, achieving the milestone two full months faster than in 2025. Furthermore, the latest data reveals that ITVX delivered over 1 billion […]
Poll: A BBC levy must guarantee everyone can watch it
Public attitudes to a potential universal household levy for the BBC are closely tied to the future of digital terrestrial television (DTT) commonly known as ‘Freeview’, according to polling for campaigning coalition Broadcast 2040+. The findings arrive as two policy processes converge. Last week, the Culture, Media and Sport Committee of the UK House of […]
Research: Apple TV only streamer to increase scripted content
Apple TV is the only major global streamer increasing its proportion of scripted content in its US catalogue as competitors battle for position in an unscripted, ad-driven market, according to research from Ampere Analysis. Guy Bisson, Executive Director at Ampere Analysis, commented: “Apple chose a unique strategy in the global streaming market with a relentless […]
Top 5 Branded Videos of the Week: Flippin’ robotics
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […] Visit Tubefilter for more great stories.
There’s now a monthly virtual support group for creators struggling with their mental health
Over the past five years, as our industry stepped into this new era of short-form mega consumption, AI-pushing productivity platforms, and Hollywood nods, two distinct things happened: “Content creator” became a widely recognized career, and the unique stressors that come along with it received more serious acknowledgment. The pressure to be always on, always posting, […] Visit Tubefilter for more great stories.
Google Explains Couldn’t Fetch Sitemap Errors via @sejournal, @martinibuster
Google admits a "couldn't fetch" sitemap error may have nothing to do with whether Google can actually fetch it. The post Google Explains Couldn’t Fetch Sitemap Errors appeared first on Search Engine Journal.
Audience Engagement is a Revenue Driver, Not a Cost Centre
While social platforms have historically been the home of audience engagement for broadcasters, changes at those platforms have broken the engagement loop. That creates an opportunity to bring audience engagement in-house, says Tim Rudder, co-founder of UpTalkTV. It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s Read More