News

Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace.  Through this [...] The post Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard appeared first on ExchangeWire.com.

Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...] The post Silverpush’s Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control appeared first on ExchangeWire.com.

Whitney Leavitt will oversee “creative direction and brand vision at the executive level” for New York-based dirty soda shop Cool Sips.

Coca-Cola uses FIFA to drive growth and recruitment, with new creative leaning hard into the emotional connection between fans and Coke.

At The 2026 NAB Show, Synamedia, will demonstrate AI by Quortex, a new set of just-in-time AI-capabilities for its Quortex portfolio. AI by Quortex identifies opportunities to create value and activates capabilities “just-in-time” to support specific workflows, events, or other business needs, saving unnecessary spend and resources for video processing, distribution and delivery. This approach challenges the […]

VisiGEO introduces a structured approach to Generative Engine Optimization (GEO), helping brands improve how they are interpreted, represented, and recommended across AI-driven search environments. As generative AI fundamentally shifts the information landscape, VisiGEO has announced the launch of its comprehensive Generative Engine Optimization (GEO) suite. The platform provides a standardized, one-stop solution for brands seeking to […]

New capability helps teams turn one asset into channel-ready content without manual workflows. PhotoShelter, the leading digital asset management (DAM) platform for brands, announced the launch of Content Derivatives, a new capability designed to help marketing and creative teams quickly adapt image assets for every channel without leaving their DAM. As content demands grow, marketing […]

New platform offers a focused alternative to general freelancer marketplaces for clients commissioning AI-generated visual and video work The Promptists, a specialist marketplace connecting clients with freelance AI prompt artists, publicly launched following a period of invite-only community building. The platform, available at thepromptists.com, has now registered more than 3,000 practitioners with The Promptists Guild, […]

No more wasting hours combing through hard-to-read databases and reports—new AI-powered analytics solution designed to help teams gain instant insights so they can make better decisions faster Includes a conversational AI for physical operations designed to instantly surface answers from the full range of operational data Motive brings together across the organisation Motive, the AI […]

Next-generation agentic AI platform combines autonomous execution, deep research, and RAG-native architecture; early adopters report 40% workflow acceleration Zenfox announced the public launch of its AI operating system, a unified agentic AI platform that exposes a critical paradox in enterprise AI adoption: despite $15 billion invested in productivity tools, 73% of professionals report these same […]

EZdial.online integrates Telnyx’s network to give businesses full control over their voice infrastructure with enterprise-grade reliability and flexibility. BFF Software Integrates Telnyx as Bring Your Own Carrier (BYOC) Provider to Power EZdial.online MCA Dialer Platform BFF Software announced the integration of Telnyx as the Bring Your Own Carrier (BYOC) provider powering voice infrastructure for EZdial.online, […]

A free browser-based tool that enables fast, privacy-focused video trimming with no software installation required Bandicam Company has announced the launch of VideoTrimmer.com, a new browser-based solution designed to simplify the video editing process. The platform offers users a fast and accessible way to trim videos directly within their browser, eliminating the need for software […]

Google's John Mueller answers question about how Google handles multiple URLs and duplicate content. The post Google Says It Can Handle Multiple URLs To The Same Content appeared first on Search Engine Journal.

Group is launching in partnership with Account Planning Group.

The work was created by Leith.

When client-agency relationships break down, their demise has become swifter than ever, so what can agencies do to mitigate the risks and make sure that they (and the client) are in it for the long haul?

In the face of ongoing challenges to website traffic and the rise of AI overviews, UK digital publishers grew their revenues by 3.88 percent YoY to reach £180.72 million in Q4 2025, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. But the report, which is Read More

Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance... The post When Ad Tech Sprinkles Fairy Dust… appeared first on ExchangeWire.com.

We’re excited to share that BIGO Ads, Programmatic Advertising Platform under JOYY Inc., is now a registered vendor of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2.  This recognition marks an important milestone in BIGO Ads’ continued commitment to data [...] The post BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & Consent Framework (TCF) appeared first on ExchangeWire.com.

Outlining why ad agencies are carving out niches around higher education.

Acura has parked creative duties with RPA, a longtime agency partner for Honda.

Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content.

Get clear steps to enter Ad Age Mid Size Brand Leaders, including eligibility, fees, deadlines and what to include to showcase measurable impact. The final deadline is Monday, June 1, 2026.

In the AI era, approval marks the start of a new creative process, one where creatives need to become a kind of artisan again, despite using technology.