Research: Apple TV only streamer to increase scripted content

Apple TV is the only major global streamer increasing its proportion of scripted content in its US catalogue as competitors battle for position in an unscripted, ad-driven market, according to research from Ampere Analysis. Guy Bisson, Executive Director at Ampere Analysis, commented: “Apple chose a unique strategy in the global streaming market with a relentless […]

Last updated Oct 6, 2026 by ATDb automated enrichment