News
19,567 articles covering the AdTech ecosystem
Google Explains Couldn’t Fetch Sitemap Errors via @sejournal, @martinibuster
Google admits a "couldn't fetch" sitemap error may have nothing to do with whether Google can actually fetch it. The post Google Explains Couldn’t Fetch Sitemap Errors appeared first on Search Engine Journal.
Audience Engagement is a Revenue Driver, Not a Cost Centre
While social platforms have historically been the home of audience engagement for broadcasters, changes at those platforms have broken the engagement loop. That creates an opportunity to bring audience engagement in-house, says Tim Rudder, co-founder of UpTalkTV. It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s Read More
AI: The Threat and The Opportunity
Columnist Alex Lamaro-McCrindle, Digital Lead, Miroma Founders Network, looks at the framing of AI, and whether we view it through a lens of threat, or opportunity… I've recently developed a bit of an addiction. I'm starting to understand how people get [...] The post AI: The Threat and The Opportunity appeared first on ExchangeWire.com.
Digest: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn
In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching USD$113bn (£84.75bn), and YouTube putting original content first in its Shorts algorithm The post Digest: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn appeared first on ExchangeWire.com.
Vote for the best campaign of September 2026
Ad Age readers vote on the top creative campaign of September 2026.
The power of satire and ads that don’t look like ads—according to Basura’s Rajeev Basu
Basu also talks about AI-powered experimentation, creative independence and making his own trousers.
Tinuiti opens its media data to brands’ AI agents—signaling a potential new role for agencies
Tinuiti is claiming new territory by launching its own MCP server for its Bliss Point operating system.
12 restaurant marketers facing intense industry pressure—what each must do next
From winning back customers to proving value, these restaurant marketing leaders face business challenges that extend well beyond advertising.
Twix Doubles Down on Hallowmas, Bringing Back Zombie Claus for More Fright and Cheer
Twix brings back Zombie Claus for Hallowmas, starting with a Subway Takes appearance.
ADWEEK’s Team Visionary Awards 2026: Getting Things Done Better, Together
From making Super Bowl ads to industry-leading benefits agents, it takes teamwork to make the dream work.
ADWEEK’s Sports Marketing MVPs 2026: Bringing the Heat On and Off the Court
From the players setting the cultural agenda to the media moguls putting live sports in front of more audiences.
Brian Niccol Reveals the Next Era of Starbucks
The CEO's turnaround strategy is working. But the biggest test lies ahead.
Beyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love
Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.
Inside Starbucks’ Marketing Machine with Global Chief Brand Officer Tressie Lieberman
How the cafe chain works with agencies, a PSL for every season, and more insights.
Caffeine Gold Rush: The Competition for Coffee Fans Has Never Been Hotter
Starbucks has spent 30 years building a market. Its competitors have learned the lessons—and brought new tricks.
Noom’s Latest Ad Stokes Fears of GLP-1 Weight Rebound
While earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, the company’s newest spot trades Wilson’s relatable brand of star power for […]
New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post New WBD Report Makes The Case For Getting The Measurement Basics Right appeared first on AdExchanger.
Integrate Brings Governed Marketing Data Into AI Workflows B2B Teams Already Use
Integrate MCP lets marketers ask business questions about their marketing campaigns, leads, spend, pipeline and ABM data, and act on the answers with the same permissions and approvals they trust in Integrate Integrate, a universal lead management and data governance platform for B2B marketing teams, today announced the availability of Integrate MCP, a connection that […]
Roster Launches Instagram Creator Discovery & Meta Partnership Ads for Ecommerce and DTC Brands
Built on Meta’s official APIs, Roster enables brands to find and evaluate Instagram creators who fit their brand, and get permission to run their ambassadors’ best-performing UGC posts as Meta partnership ads on Instagram and Facebook. Roster, the brand ambassador platform for ecommerce and DTC brands that runs ambassadors, affiliates, and creators in one system, […]
Dash Social and Marquee Brands to Explore Brand Intelligence as the Next Competitive Advantage in AI at ADWEEK House During Advertising Week New York
Marquee Brands CMO Natasha Fishman and Dash Social’s Hannah Graham Rose will discuss why access to AI is no longer a differentiator, and what marketers need to build next Dash Social announced that Natasha Fishman, Chief Marketing Officer at Marquee Brands, will join Hannah Graham Rose, Head of Creative AI Strategy at Dash Social, for […]
SAS AI Navigator now available to supercharge AI governance
Software-as-a-Service solution arrives on Microsoft Marketplace at a time when AI trust is at a premium SAS AI Navigator is now available to help AI, data, compliance and risk leaders bring order to AI chaos. The new SaaS AI governance solution, available on Microsoft Marketplace, enables leaders to compile a complete AI inventory and align […]
The Predactiv People Model Represents a New Class of AI Foundation Models
The patent-pending technology now powers the audiences marketers have trusted for years, and opens new ways to predict behavior and understand customers. Predactiv detailed how marketers, agencies, publishers, and data owners can benefit from the Predactiv People Model, an AI foundation model built for marketing, introduced last week. “Predactiv has been known for its data […]
Glimmer Launches Creator+ offering turnkey Managed Services for Global and Regional Creator/Influencer Campaigns on its Enterprise Platform
As more traditional advertising dollars move to creators, Fortune 5000 brands can now benefit from the turnkey ability to offload campaign sourcing, managing and back-office payments for their global creator campaigns. Glimmer, the enterprise global content production and creator platform, announced at ADVERTISING WEEK NY, the launch of Creator+, a managed service for creator campaigns, […]
VIDIZMO Joins NVIDIA Inception to Advance Agentic AI That Runs Inside the Customer’s Boundary
VIDIZMO Inc., the enterprise AI orchestration and applications platform used by more than 100 organizations in production across public safety, government, financial services, healthcare, legal, education, transportation, manufacturing and energy, announced it has joined NVIDIA® Inception, a program that supports companies building on the NVIDIA platform. Membership gives VIDIZMO engineering teams access to NVIDIA developer […]