News
16,115 articles covering the AdTech ecosystem
Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline. The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal.
Has job security become more important than progression?
With data and anecdotal evidence pointing to rising job security concerns, Campaign asks adland whether employees are prioritising ‘feeling safe’ over getting ahead.
Alzheimer’s Society appoints UK media agency
The charity has worked with Medialab since 2014.
Elvis officially moves into Wonderhood Studios’ Soho office
The move follows Wonderhood Studios’ acquisition of Elvis’ creative arm.
Publicis London hires David Anderson and Ian Brassett as creative directors
The duo joins from Ogilvy.
Foot Locker brand platform aims to earn its trainer-culture ‘stripes’
The retailer tapped a rap legend and Wieden + Kennedy vets to showcase its history, partnerships and ubiquitous ‘Stripers.’
A case for creativity, curiosity and the courage to change course
As thousands of young people receive their exam results this summer, I can’t help but think back to my own experience.
French Publishers File Complaint with Antitrust Authority Seeking AI Overview Compensation
France's Alliance de la Presse D'Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher content in AI overviews. The organisation, which counts Le Figaro, Le Monde, Ouest-France, Le Parisien, Les Échos, and L'Équipe among Read More
How Burger King Drank Wendy’s Milk Shake
Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.
Programmatic video needs more visibility into AI-driven decisions
AI is making adtech decisions harder to see, putting pressure on platforms to explain outcomes and prove their value. The post Programmatic video needs more visibility into AI-driven decisions appeared first on MarTech.
AI-Generated Turkish Series ‘Castle Walls’ Launches on Prime Video in What Is Being Touted as a Worldwide Streaming First – Trailer (EXCLUSIVE)
AI-generated historical drama “Castle Walls,” produced by Turkish TV powerhouse Ay Yapim, is launching Wednesday on Prime Video in what is being touted as the first show made end-to-end using artificial intelligence to premiere on a major global streaming platform worldwide. “Castle Walls” (“Surlar” in Turkish) spans two 15-minute episodes and focuses on the enigmatic […]
Streaming to Contribute €100 Million to RTL Group This Year as RTL+ Turns Profitable
This time two years ago, only two major streaming services (Netflix and Disney+) were profitable businesses, according to MoffettNathanson. Since then the tide has been turning, as ad-supported tiers and bundling partnerships have helped boost profitability. Most recently, Fox-owned Tubi reported its first profitable quarter in October 2025, while NBCUniversal's Peacock reached profitability in Q2 2026. Read More
Why True Agentic Commerce Relies on Responsible Guardrails
Angus Dowie, ADvendio, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era... The post Why True Agentic Commerce Relies on Responsible Guardrails appeared first on ExchangeWire.com.
Silverpush Launches Global Contextual Podcast Segments for YouTube Video Ads
Silverpush, the contextual intelligence company, today (12th August, 2026) announced the release of Silverpush Contextual Podcast Segments, a new way for advertisers to reach exclusive podcast inventory on YouTube. This allows brands and agencies to activate video advertising campaigns on [...] The post Silverpush Launches Global Contextual Podcast Segments for YouTube Video Ads appeared first on ExchangeWire.com.
Europe, Croissants and 1,741 Consent Partners
In this week's column, Shirley Marschall looks at GDPR, red shoes and the most annoying thing Europe ever came up with... The post Europe, Croissants and 1,741 Consent Partners appeared first on ExchangeWire.com.
For Advertisers, Hydration Breaks Were the Star of the World Cup
The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts.
Rockwell Automation Integrates Plex QMS With FactoryTalk Analytics VisionAI to Advance AI-Driven Quality, Continues AI Expansion
Integration brings AI-powered visual inspection into QMS workflows to help improve quality, traceability and defect detection Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, announced an API-enabled integration between Plex Quality Management System (QMS) and FactoryTalk® Analytics™ VisionAI™. The integration, available today, expands AI-driven quality management and reflects Rockwell’s continued investment in artificial intelligence and elastic MES solutions. Rockwell continues to advance AI/ML across its offerings, […]
Momentive Software Launches MomentiveIQ Connections, Giving Nonprofits and Associations Self-Serve Control Over Their Tech Stack Integrations
New MomentiveIQ capability gives nonprofit and association staff control to connect Momentive products and the third-party systems they already use — no project required Momentive Software, the leading technology partner accelerating innovation and powering the future for mission-driven organizations, announced the launch of MomentiveIQ Connections, a new integration capability within the MomentiveIQ platform that lets […]
Search Is Fragmenting: Why SEO Must Expand Beyond Google in 2026
Earlier this year, a mantra for many SEO agencies was “2026 will mark the shift to ‘AI search-first’ strategy”.Six months in, that evolution is well underway. Search behaviour is no longer centralized around Google. Consumers are discovering brands through AI assistants, community platforms, video content, and social search — often completing an entire research journey […]
From Email to Pipeline: Altrio Launches AI-Powered Deal Screening for CRE Acquisitions Teams
Altrio Pro connects any inbox to a fully automated, scored deal pipeline — set up in minutes, free to try. Altrio’s institutional platform, previously called Origin, is now Altrio Enterprise. Altrio, a leading technology provider to firms operating in the global real estate capital markets, announced the launch of Altrio Pro, a new product that […]
Uncanny Automator Launches Uncanny Page Builder, an AI-First Page Builder for WordPress
Uncanny Page Builder is AI-first from the ground up: conversation is the interface, Uncanny Agent is the builder, and vanilla HTML and CSS is the output. Because pages are built with universal web standards instead of proprietary markup, they are plugin-independent — there is no page builder “lock-in”. Content is always intact and portable: pages […]
Tells.co Brings SMS And AI Contact Strategy to Contact.io
Tells will meet with lead buyers, call marketers, platforms, and contact centers in Denver to discuss compliant messaging and AI customer contact. Tells.co, a communications technology provider focused on SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows, today announced that it plans to attend Contact.io 2026, taking place August 23-25, 2026, at the Hyatt […]
Infometry Launches INFOFISCUS Conversa Conversational Analytics for Retail
Infometry launches business-context-aware conversational analytics for retail, helping retailers uncover what changed, why it happened, and what to do next. Infometry today announced the launch of INFOFISCUS Conversa for Retail, bringing business-context-aware conversational analytics and decision intelligence to retailers, wholesalers, consumer goods companies, and eCommerce organizations. Retail teams don’t need another dashboard. They need answers […]
Direct Online Marketing Launches Agentic Engine Optimization Services to Prepare Businesses for the Age of AI Agents
New Agentic Engine Optimization services help companies prepare websites, content, structured data, & digital assets for discovery and interaction by AI agents. Direct Online Marketing (DOM), a digital marketing agency specializing in SEO, Generative Engine Optimization, paid advertising, and AI-focused marketing strategies, has announced the launch of its Agentic Engine Optimization Services. The new service […]