News
19,567 articles covering the AdTech ecosystem
LeapXpert Delivers Governed and Compliant Client Messaging to the Enterprise with Webex by Cisco
Webex users can now message clients on messaging channels without leaving the application. LeapXpert, the leader in Governed Communication Intelligence, and Webex by Cisco, a leading provider of collaboration technologies powering hybrid work, announced a collaboration that extends Webex beyond internal collaboration into governed client messaging on their channel of choice. The integration lets Webex […]
DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel
DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads based on how the surrounding content makes [...] The post DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel appeared first on ExchangeWire.com.
Sky brings streaming inventory to Amazon Ads
Sky Media and Amazon Ads have announced that Sky’s streaming inventory and audiences are now available to advertisers in the UK and Ireland through Amazon Ads Agent. The new integration gives advertisers access to Sky’s entertainment, drama, live sport and news across some of the nation’s biggest channels and shows. Customers of Amazon Ads will […]
TikTok unveils AI-powered updates at Advertising Week
The platform presented improved shopping and product discovery features, as well as expanded ad placement opportunities in the U.S.
Google shares early holiday travel trend data
Search results culled from the company’s domestic and international travel flight data identified top destinations and pricing information.
Social media platforms resist U.K. safety disclosures
Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed content moderation metrics, per Reuters.
TikTok outlines US election preparations
The app stressed its security and reliability ahead of the potentially divisive November midterms.
Instagram tests option to open to Reels
The app has been prioritizing Reels over its main feed for a while and this move suggests a further shift away from Stories.
Meta adds parental oversight to Meta AI app
The company is including supervision controls to allow parents and guardians to see the topics their children have been inquiring about, but not the conversations.
Value Over Volume, With NYT’s Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, VP of revenue operations, on this week’s episode of […] The post Value Over Volume, With NYT’s Courtney Glaze appeared first on AdExchanger.
ByteDance Must Face Suit Over Scraping
ByteDance must face a lawsuit alleging it wrongly scraped YouTube videos to train generative artificial intelligence models such as MagicVideo, which creates videos from texts and images.
FTC Presses To Revive Antitrust Case Against Meta
An appellate court should reinstate a lawsuit accusing Meta Platforms of monopolizing a market for "personal social networking services," the FTC says.
Trump's Controversial 'Political' Ads: $3.6M Spend
The campaign has seen 275 TV airings since Sept. 22, totaling 314.6 million impressions. A total of 14 networks have aired messaging to date.
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
The goal with Dhar Mann as AWNY's chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.
From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies
On the Digiday Podcast, Digiday staffers break down the state of play among major agencies using sports analogies and The Golden Girls.
Omnicom Media digs into the reasons people avoid ads — and offers solutions for clients
As it dug into the reasons and ways consumers skip ads, Omnicom Media also laid out four ways to get them more interested in clients' messaging.
Ad Tech Briefing: AppLovin and Unity’s dual explained
The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
How consumer healthcare brands are adapting FMCG media strategies
Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?
Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction
Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction. The post Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction appeared first on AdExchanger.
OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In via @sejournal, @MattGSouthern
OpenAI will add an invisible watermark to ChatGPT and Codex text in the EU. Its tests show editing can weaken it. The post OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In appeared first on Search Engine Journal.
“Education is still the biggest gap.”: Kevin Smyth, Vistar Media on Programmatic DOOH
We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore, and the evolution of programmatic OOH in the APAC region... The post “Education is still the biggest gap.”: Kevin Smyth, Vistar Media on Programmatic DOOH appeared first on ExchangeWire.com.
Banijay America unites US operations
Banijay Entertainment has confirmed its newly combined structure across the Americas, with Ben Samek named Chief Executive Officer of Banijay America following the recent merger with All3Media. As CEO, Samek will report to Jane Turton, Deputy Chief Executive Officer, Banijay Entertainment, to drive strategic regional growth across the core content business, while accelerating the organisation’s […]
IAB’s Gabilan: Agentic AI will Expose ‘Old Cracks’ in Ad Measurement
The humble impression may be living on borrowed time. When an AI agent browses the web, compares products and completes a purchase on a consumer’s behalf, what exactly did that consumer “see”? And if no human eye ever landed on an ad, does the impression even count? These are the kinds of questions keeping measurement […]