News

Red Bull sticks to its signature playful animation style during the biggest ad event of the year.

Dentsu and Microsoft formed a strategic partnership to develop AI-powered media planning and optimization tools using Microsoft's Azure AI platform. The collaboration will integrate Microsoft's AI capabilities into Dentsu's media buying platforms across its global network.

Snap Inc. announced it will lay off approximately 500 employees, representing 10% of its workforce, with significant cuts to its advertising sales organization. The company is shifting focus to automated ad buying and AI-powered campaign tools.

The UK Competition and Markets Authority opened a formal investigation into Google's dominance in ad tech, examining whether the company's control of multiple parts of the ad tech stack harms competition. The probe could result in forced divestiture of Google's ad server or exchange.

Instacart announced expansion of its advertising platform to non-endemic brands like automotive and financial services, leveraging grocery shopping data for targeting. The company introduced new contextual targeting options based on basket composition and shopping occasions.

TikTok launched a privacy-preserving data clean room allowing advertisers to match their first-party data with TikTok's user data for measurement and targeting. The tool addresses privacy concerns while enabling more sophisticated campaign optimization.

GroupM released its latest advertising expenditure forecast predicting global ad spend will reach $1.1 trillion in 2025, with digital advertising accounting for 72% of total spend. Retail media is expected to grow 25% while traditional media continues to decline.

Pinterest introduced Performance+, an AI-powered campaign creation tool that automates ad creative, targeting, and budget optimization. The platform uses machine learning to analyze user intent signals and automatically adjust campaigns in real-time.

Walmart's advertising business, Walmart Connect, reached over $5 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported 30% year-over-year growth driven by expanded off-site advertising capabilities.

The European Commission unveiled draft legislation requiring platforms to provide users with detailed information about how their data is used for ad targeting. The proposal includes mandatory disclosures about data brokers and real-time bidding practices.

Publicis Groupe announced the acquisition of Influential, one of the largest influencer marketing platforms, for approximately $500 million. The deal strengthens Publicis's data-driven marketing capabilities and adds AI-powered influencer matching technology to its portfolio.

Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game was growing. But despite the uptick in female fandom and […]

Boehringer Ingleheim's Super Bowl ad targets Americans living with high blood pressure and diabetes.

Advertising creatives praised TurboTax's casting of Adrien Brody and the delivery of the brand's core message.

Follow ADWEEK’s Super Bowl live blog for play-by-play takes on every commercial. From winners, whiffs, surprises, and the business moves behind them.

The pregame ad, paid for by advocacy group Invest America, is part of a broader campaign to drive awareness for the new child investment program.

Children and animals have been in Super Bowl ads forever, but one of them saw a huge surge in popularity last year.

TurboTax should take home an Oscar for its drama-filled and deeply funny Super Bowl ad starring Adrien Brody.

State Farm’s Super Bowl ad uses star power, licensed music and intentional off-key chaos to turn insurance uncertainty into a clear case for why “almost” coverage isn’t enough.

The automaker turns a seatbelt into a generational memory, and simplicity is the point.

Ben Stiller and Benson Boone shine in the extended version of the ad.

“Champion” reflects the league’s read on the national mood, fan growth strategy and the creative risks of restraint.