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11,795 articles covering the AdTech ecosystem
Sabre scales agentic AI deployment as Ultra Group expands globally under Linex
Sabre Corporation, an AI-native technology leader, announced a landmark technology deployment with Ultra Group, now Linex Travel as part of Linex Loyalty. The collaboration marks another real-world implementation of Sabre’s Model Context Protocol (MCP) server, bringing cutting-edge agentic artificial intelligence into the core of global enterprise loyalty and travel servicing. The rollout coincides with a […]
Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance
Claritas and Comcast Advertising have announced a strategic partnership that integrates Claritas’ audience data, identity graph, and measurement capabilities into Comcast Advertising’s Outcomes+ platform. Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement […]
Mobkoi Accelerates Attention Measurement by Strengthening Its Global Partnership with xpln.ai
Mobkoi and xpln.ai today announced the expansion of their global strategic partnership, reflecting growing demand from brands and agencies to evaluate mobile media quality through attention signals rather than legacy metrics alone. The collaboration brings xpln.ai’s attention measurement and optimization technology deeper into Mobkoi’s mobile offering, helping brands better understand how creative formats and environments translate into real […]
Sunny HQ Launches Human Governance Layer for AI Agents on WordPress, Included on Every Hosting Plan
Sunny HQ now governs AI agents on every hosted WordPress 7.0 site: permissions, audit and rollback, and bill caps. No added cost. Sunny HQ, the Human-First Managed Hosting for WordPress platform, today announced the rollout of its agentic governance layer across every hosting plan. The layer gives business owners full human contraol over the AI […]
Globant Launches Synthetic Operator, dedicated AI Pods for Live-Stream Monitoring
The solution combines agentic AI with human experts for always-on, scalable streaming quality assurance, and provides intelligent incident management with step-by-step resolution recommendations and automated escalation Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, announced the launch of its Synthetic Operator, an AI Pods-powered solution for live-stream monitoring […]
Basis and Cint Want Brand Metrics to Matter Before Campaigns End
Digital advertising has long operated with two separate measurement systems. On one side sit performance metrics such as clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS). These indicators provide near real-time visibility into campaign activity and allow marketers to optimize media while campaigns are running. On the other side are brand […] Basis and Cint Want Brand Metrics to Matter Before Campaigns End first appeared on Street Fight.
Yext Wants to Be the Infrastructure Layer for Agentic Marketing
For most of the last decade, local marketing technology was built around helping brands rank in search engines. That model is beginning to change as AI-powered search experiences, agentic marketing, recommendation engines, and conversational assistants play a larger role in how consumers discover and evaluate businesses. According to Yext’s recent Consumer Search Behaviors report, 28% […] Yext Wants to Be the Infrastructure Layer for Agentic Marketing first appeared on Street Fight.
Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs
Months after its OpenAI deal fell through, Disney has found a new way to make use of AI. The company’s Imagineering Research & Development unit is using Adobe’s Firefly Foundry, the commercial version of Adobe’s AI model designed to protect a brand’s intellectual property, to help Imagineers design and visualize elements of Disney’s upcoming parks and […]
TikTok Sets Cannes Lions Creator Lineup With Tineke Younger, Morgan Jay, Katie Fang and More (EXCLUSIVE)
TikTok is set to have a big presence at Cannes Lions later this month with a 16-strong creator lineup spanning the worlds of food, lifestyle, music, comedy, sports and beauty. TikTok creators attending the festival of creativity in the South of France include chef and author Tineke “Tini” Younger (@tinekeyounger); musician and comedian Morgan Jay […]
BBC to Cut 550 Jobs and Reduce Commissioning Spend by More Than $100 Million as Part of Savings Plan, New Director General Says
New BBC director general Matt Brittin has outlined the first phase of his savings plan for the broadcaster, which includes cutting jobs, commissioning spend and already existing programs. In a memo to staff on Wednesday, Brittin — a former Google executive who started in the post last month — announced that 550 roles would be […]
Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets
Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE. Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time. The […]
‘Overwatch’ Art Director Arnold Tsang Launches Original Manga ‘Azuki’ (EXCLUSIVE)
Azuki Labs has unveiled “Azuki,” an original manga written and illustrated by Arnold Tsang, the former character art director at Blizzard Entertainment who shaped the visual identity of “Overwatch,” the studio’s blockbuster team-based shooter game. The manga will have its world premiere at Anime Expo in Los Angeles, running July 2–5, before a public rollout […]
Studio That’s Developing ‘Skibidi Toilet’ Movie and TV Projects With Michael Bay Has Raised $25 Million in Funding
The company that has movie and TV projects in the works based on viral YouTube sensation Skibidi Toilet has just banked a roll of cash — and it’s eyeing additional capital to move forward with other digital creators’ intellectual property as well. Invisible Narratives, an entertainment company focused on helping digital creators build global franchises, […]
Disney Is Unlocking ‘The Simpsons’ for Fortnite Games Developers
D’oh! Homer, Marge, Bart and the rest of “The Simpsons” cast of characters are set to run riot in a slew of new battles across Epic Games’ Fortnite under a new pact. Disney and Epic Games announced that “The Simpsons” is joining Fortnite’s IP Partner Program, giving third-party developers the tools to create “fully authentic” […]
Variety and CNN’s Actors on Actors Season 24 Breaks Emmys Lineup Record With 178 Million Social Video Views
Variety and CNN’s “Actors on Actors” Season 24 is the franchise’s biggest Emmys lineup to date. The video series, which pairs actors in conversation with one another to discuss the top contenders of awards season, amassed an additional 80 million views from the previous season, reaching a total of 178 million views across all platforms. The […]
Agentic AI is rewriting the rules of value and monetization in commerce media
Koddi’s new data shows a market already in motion and provides clues about who stands to win.
Why data accuracy matters more than data scale amid the rise of AI
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.
The Macallan latches on to Gen Z’s zeal for special occasion splurges
The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women's Soccer League explain how they’re marketing around the tournament.
Hinge’s chief marketer on why community is more than a marketing channel
Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.
P&G’s latest branded microdrama is built on Albertsons retail media data
The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.
Aleve tackles home improvement pain with social content and DIY stars
“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.
Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO via @sejournal, @rollerblader
Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.