News
16,115 articles covering the AdTech ecosystem
Codeintel Launches Visibility Authority Engine, Transforming Mortgage Lender Discoverability and Digital Authority
New Codeintel division moves beyond traditional SEO to engineer the complete ecosystem influencing whether mortgage brands get known, get found and get chosen. Codeintel, a digital marketing and MarTech engineering company serving the mortgage industry, today announced the launch of Visibility Authority Engine, a new division built to redefine how mortgage lenders approach online visibility, discoverability, […]
Half of Mobile Engineering Managers Say Leadership Sees Mobile as Higher-Risk Than Web or Backend
51% of mobile engineering managers say leadership views mobile as riskier than web and backend. Slipped timelines cause the biggest drop in confidence (29%). Half of mobile engineering managers say company leadership perceives mobile as higher risk than web or backend, according to Runway‘s 2026 State of Mobile Release Management survey of 300 mobile engineering […]
AudioStack Advances Agentic Advertising Leadership
AudioStack, the agentic audio production platform for media and advertising, today (11th August, 2026) announced it has become a member of the Agentic Advertising Organisation (AAO), extending its support across the industry efforts shaping agentic advertising. "Joining the AAO is a [...] The post AudioStack Advances Agentic Advertising Leadership appeared first on ExchangeWire.com.
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore […] The post Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL? appeared first on AdExchanger.
Build or buy: Inside indie agency Mod Op’s AI infrastructure
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
A Bon Viant; The End Of Indie Middleware
Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchanger.
Midnite spots banned by ASA for breaching gambling ad rules
The TV, VOD and radio ads were created by 72andSunny.
‘Assassin’s Creed’ Creator’s New Action-Adventure Game ‘1666: Amsterdam’ Sets Early Access Release (Gaming News Roundup)
Panache Digital Games announced “1666: Amsterdam” will release in Early Access on Aug. 25. From “Assassin’s Creed” series creator Patrice Désilets, the dark, third-person narrative action-adventure game unravels a mystery across Amsterdam. Players take on the role of Noa, the Collector, who wields witchcraft to uncover “Originals,” demonic entities hiding behind human faces. The Early […]
Kroger names former Walmart executive as e-commerce chief
The grocer tapped Nate Faust to the top digital role just months after it named fellow Walmart veteran Greg Foran as its CEO.
Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead
Is your organic traffic dropped? Learn the reasons behind this common issue affecting many agencies today. The post Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead appeared first on Search Engine Journal.
The Metric Most SEOs Are Still Not Measuring In The Age Of AI via @sejournal, @SequinsNsearch
AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow. The post The Metric Most SEOs Are Still Not Measuring In The Age Of AI appeared first on Search Engine Journal.
ChatGPT’s Search Index Serves Small Sites Too, Data Shows via @sejournal, @MattGSouthern
New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites. The post ChatGPT’s Search Index Serves Small Sites Too, Data Shows appeared first on Search Engine Journal.
Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing
Disney taps Hastings as svp of marketing for Disney Consumer Products globally.
Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote
AMENIA, NY — When a viewer hits pause, they’re making a deliberate choice. That moment of intentionality, it turns out, is exactly what advertisers have been missing in the relentless scroll of streaming video. Philo, the virtual pay-TV and FAST platform, has built a growing business case around that single gesture. The company claims to […]
Butler/Till’s Amanda DeVito: Pharma Brands Are ‘In a Conversation They Didn’t Start’
Patients arrive at medical appointments having already formed beliefs through TikTok rabbit holes, Reddit threads, and AI-generated health information — a behavioral shift that requires pharmaceutical brands to reshape how they think about the entire funnel, from upstream awareness through clinical conversion. “The patient is no longer a passive recipient of any sort of information. […]
Consumer Brands Must Relish Their Cultural Moments: Kraft Heinz’s Jon Stimmel
CANNES, France – Kraft Heinz has more than 70 brands and products in almost every American pantry. Apparently, that still isn’t enough real estate. The food giant is looking beyond the refrigerator door as it tries to plant Heinz, Oscar Mayer and other brands more firmly in sports, entertainment and social media. The strategy calls […]
Katie Daleo of DoorDash: Commerce Media Finds Its Moment
CANNES, France — Consumer packaged goods marketers have spent decades figuring out who their customers are. DoorDash would also like them to consider a more immediate question: What are those customers doing right now, and do they urgently need cough medicine or a pint of ice cream? Katie Daleo, general manager of consumer packaged goods […]
We Are Social appoints EMEA head of paid media
It is a new role for the agency.
Barclays and VCCP juxtapose hustle and bustle with the calm of financial security
Campaign by VCCP goes live today (11 August) across TV, OOH, audio and social.
Cindy Rose more than doubles WPP's bonus pool
In H1 2025, the bonus pool was £59m.
St Luke’s promotes Richard Denney to CCO and Anastasia Terzeon to MD
The promotions follow leadership changes after BBD Perfect Storm acquired a majority stake in St Luke's in January.