News
16,115 articles covering the AdTech ecosystem
Diary of a Young Creative: trips to Italy, a knitted monkey and Jonathan Bailey
Jess Pacey and Alicia Job, creatives at New Commercial Arts, share a week in their lives as one shoots a campaign for Martini in Italy, while the other preps for a tissue meeting and immerses themselves in the world of PG Tips.
Tesco Clubcard warns people not to sit on its rewards
The campaign was created by BBH London.
AI is not the enemy, it will open up a new era of employment
Brandtech's UK chief executive explains why there has never been a better time to be in the marketing industry.
Heinz Love Lid lets consumers dial in their Tomato Ketchup
Campaign created by Wieden & Kennedy London.
Asda's George expands relationship with Merkle
The supermarket giant is expanding its partnership with Merkle to boost investment in data, CRM and digital experience as it looks to turn George into a bigger online growth engine.
Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer
What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes he’s found the ad industry’s blind spot. Instead of buying media against age, gender or income bracket, the pitch is […] The post Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer appeared first on AdExchanger.
PHYND Expands Cloud Gaming Beta to Amazon Fire TV
PHYND is expanding its push to turn the television into a gaming platform, launching its free, ad-supported cloud gaming service on Amazon Fire TV devices in the United States. The beta launch gives Fire TV users access to PHYND’s catalog of games without buying a console, individual games or a subscription. The service is available […]
FDA lays out plan to close ingredients ‘loophole’ targeted by RFK Jr
The agency released a proposal requiring companies to provide more information on chemicals self-affirmed as safe under the controversial GRAS framework.
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
Simon poised to rake in millions more in rent thanks to Saks Global closures
After vacating a million square feet, the luxury retailer stopped paying $18 million in rent, but the mall owner is on pace to more than double that.
On’s revenue disappoints — is currency change to blame?
The brand’s constant currency net sales growth of 21.6% in Q2 was lower than experts anticipated, but exchange rates may be contributing to the disconnect with Wall Street.
Signet names new leadership for Zales, Blue Nile
The jewelry company appointed veterans from Mattel and Tiffany & Co. as it continues to push its Grow Brand Love strategy.
How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe
TransUnion's survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded. The post How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO appeared first on Search Engine Journal.
Anthropic To Mark Claude Text & Files Under EU AI Act Code via @sejournal, @MattGSouthern
Anthropic will embed invisible watermarks in Claude text and sign generated files. The post Anthropic To Mark Claude Text & Files Under EU AI Act Code appeared first on Search Engine Journal.
Why Creators Are Becoming the New Marketing Operating System
From viral moments to lasting brand growth with Creo's Kevin Blazaitis and dentsu's Chrissie Hanson.
Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?
Number Sense: Rollercoaster egg prices serve up a double whammy for grocers
Falling prices of the commodity are dinging retailers’ comps, but experts say earlier highs likely pushed consumers toward low-price competitors.
Wegmans looks to score big with new program for athletes
The grocer has expanded the reach of its catering service with a service focused on food, nutrition and hydration for athletes.
Gymshark names new chief supply chain officer
Matt Rogers joined the fitness apparel brand in 2023 and previously held the role of global supply chain director.
Veeva Vault CRM Selected by Eli Lilly and Company
Veeva Systems announced that Eli Lilly and Company (Lilly) has committed to Veeva Vault CRM globally. Vault CRM is part of the Vault CRM Suite of applications that provides the technology foundation for agentic commercial, the new commercial model that leverages AI to get the right medicines to more patients. “We are excited to expand […]
Azul Names Kenny Johnston Chief Product Officer
Product leader with deep agentic AI and enterprise platform experience joins to accelerate Azul’s AI-first Java roadmap across performance, security, cost and productivity Azul, the trusted leader in enterprise Java for AI -first world, announced the appointment of Kenny Johnston as chief product officer (CPO). Johnston brings deep experience building agentic, AI-powered enterprise DevOps and […]
Boomi Ranked #1 Overall Leader in the 2026 ISG Buyers Guide™ for Application Integration
Boomi earns top rankings across Product Experience, Capability, Platform, Customer Experience in 2026 ISG Buyers Guide™ for Application Integration Boomi, the data activation company for AI, announced it has been ranked the #1 overall software provider in ISG Buyers Guides™ for Application Integration 2026. In the report published by ISG Software Research, a division of […]
MHC and BlueCrest Partner to Modernize Legacy Print and Mail Communications
Partnership brings MHC’s AI-powered NorthStar CCM platform to BlueCrest customers, enabling omnichannel engagement and digital transformation MHC, a global provider of AI-powered SaaS solutions for document, communication and payment automation, announced a strategic partnership with BlueCrest, a global provider of automated technology solutions for print, mail, and customer communications. Through this partnership, BlueCrest will offer […]
Wix Launches Symphony by Wix, a New Standalone Multi-Agent System Built for SMBs
Purpose-built for individuals and small businesses, Symphony learns how each business works, builds a coordinated team of specialized AI agents, and helps automate workflows, surface opportunities, and unlock growth Wix.com Ltd. (NASDAQ: WIX) today announced the launch of Symphony by Wix, a new standalone AI agent platform designed to help individuals and small and medium-sized […]