News

Google Says Markdown For AI SEO Strips Away The Parts That Matter via @sejournal, @martinibuster

Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For AI SEO Strips Away The Parts That Matter appeared first on Search Engine Journal.

Schema, LLMs & The Low Bar For ‘Evidence’ In GEO

Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports. The post Schema, LLMs & The Low Bar For ‘Evidence’ In GEO appeared first on Search Engine Journal.

Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website via @sejournal, @slobodanmanic

If you sell on a major SMB platform, agentic commerce is already being implemented. Here's what to confirm in your admin before the traffic arrives. The post Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website appeared first on Search Engine Journal.

TikTok Shows 3x More AI Slop Than YouTube, Report Finds via @sejournal, @MattGSouthern

In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube. The post TikTok Shows 3x More AI Slop Than YouTube, Report Finds appeared first on Search Engine Journal.

Bing Rolls Out AI Citation Share In Webmaster Tools via @sejournal, @MattGSouthern

Microsoft is beginning to roll out Citation Share, Intents, Topics, and Compare in the Bing Webmaster Tools AI Performance dashboard preview. The post Bing Rolls Out AI Citation Share In Webmaster Tools appeared first on Search Engine Journal.

Google Must Give Notice Before Significant Ranking Changes via @sejournal, @MattGSouthern

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portability. The post Google Must Give Notice Before Significant Ranking Changes appeared first on Search Engine Journal.

Production company Eleanor and its creative studio Della hire Dionne Archibald in dual role

Archibald will become head of brand partnerships and executive producer.

Best Cannes venues for small agencies to network, dine and learn

Ad Age put together this interactive guide to help Small Agency Network members plan their Cannes Lions trips.

Ask Pinterest - 23s

Watch the newest commercials from DoorDash, American Express, The Home Depot and more

American Express says its Platinum Card members have access to the “largest curated global hotel program.”

The FAST Platforms Are Picking Up Speed

The dominance of YouTube has helped normalize free, lower-budget, creator-centric content, a tailwind for the once overlooked FAST ecosystem.

BlueConic acquires Blueshift as CDPs move from data to action

AI agents that execute on the next best action are all the rage in CDP circles these days. The post BlueConic acquires Blueshift as CDPs move from data to action appeared first on MarTech.

The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change that by applying an approach called “decisioning economics” to programmatic, which involves measuring the cost and contribution of everything that […] The post The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them) appeared first on AdExchanger.

Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO via @sejournal, @martinibuster

Google updated its guidance to strike a less discouraging tone about the use of LLMs.txt, special markup, and markdown for AI SEO. The post Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO appeared first on Search Engine Journal.

Why Publishing More Content Is Making Your SEO Worse via @sejournal, @cshel

AI retrieval systems reward semantic precision over content volume, making excessive publishing counterproductive for modern SEO visibility. The post Why Publishing More Content Is Making Your SEO Worse appeared first on Search Engine Journal.

Google Explains Why URLs Blocked By Robots.txt Can Still Be Indexed via @sejournal, @martinibuster

Search Console reported 51,000 URLs as "Indexed, though blocked by robots.txt," and Google says that's not necessarily a problem. The post Google Explains Why URLs Blocked By Robots.txt Can Still Be Indexed appeared first on Search Engine Journal.

Written For Readers Who Don’t Read via @sejournal, @pedrodias

Most of the web's reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold. The post Written For Readers Who Don’t Read appeared first on Search Engine Journal.

The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era via @sejournal, @coreydmorris

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features. The post The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era appeared first on Search Engine Journal.

The integration imperative: why silos rarely win at Cannes

It is now vital to integrate data, media channels, creative output and technology around a shared understanding of the consumer.

Fidelity International launches UK media review

Brand currently works with UM in the UK.

ChatGPT is telling clients to invite my agency to pitch – it's shifting the playing field

Since the start of 2026, 90% of Croud's inbound leads came after LLMs recommended the agency.

Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising

Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Dentsu’s Takeshi Sano continues the series.

EE ad shows 5G+ cutting rush-hour stress

The campaign was created by a cross-agency team from Publicis Groupe, led by Saatchi & Saatchi.

Publicis London promotes Katie Hibbard to CSO

Appointment replaces Alison Hoad.