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The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger […] The post Who Needs ‘Corrosive Intermediaries’ Anyway? appeared first on AdExchanger.

Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […] The post Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep appeared first on AdExchanger.

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.

Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship metaverse-like gaming property. And on Monday, a federal court dished Epic some bad news in its yearslong legal fight […] The post No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All appeared first on AdExchanger.

The pitch sounds almost too clean: give your ad operations team the output of 15-to-20 people, without hiring a single one of them. For publishers still manually logging into half a dozen ad platforms to manage campaigns, it may also sound overdue. Agentic AI has become advertising’s buzziest concept in 2025 and into 2026, but [...]

Ahead of the fifth and final season of “The Boys” premiering on Prime Video Wednesday, Sony Pictures Consumer Products has unveiled an expansive global licensing initiative tied to the satirical superhero television series, including an upcoming “Call of Duty” collaboration. Launching in the summer, the in-game integration will feature three playable characters from “The Boys,” themed bundles […]

Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets. The post Pichai Says AI Could ‘Break Pretty Much All Software’ appeared first on Search Engine Journal.

Can a robust selection of ecommerce products and features make the link-in-bio obsolete? Meta seems to think so. At the Shoptalk Spring conference in Las Vegas, the company formerly known as Facebook announced some key updates related to Instagram Reels. Most notably, the vertically-oriented posts are getting a feature that will bring them in line with analogous formats on YouTube and TikTok. A select group of Instagram creators can now tag products in their Reels, thus allowing them to bypass link-in-bio solutions that flourished earlier in the decade. Visit Tubefilter for more great stories.

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.

“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation of home cooks.

The hazelnut spread has been quick to follow up on social media.

What it looks like to keep growing at 30% a year while the broader martech category grows at 10%.

Inside the shift from fixed roles to flexible capabilities.

If the biggest surprise awaiting America’s first-time parents isn’t caring for an infant, it’s paying for one: Bringing a newborn into the house runs just shy of $19,000. It’s little […]

Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. CFOs don’t dislike CTV; they dislike reporting that […]

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]

SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an eye on transaction data as agentic commerce matures. The more we see agents making transactions and optimizing transactions on things [...]

NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, preferably the moment you open the app. Speaking with Beet.TV contributor David Kaplan at the IAB NewFronts, Mori walked through [...]