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16,120 articles covering the AdTech ecosystem
Veeva Vault CRM Selected by Eli Lilly and Company
Veeva Systems announced that Eli Lilly and Company (Lilly) has committed to Veeva Vault CRM globally. Vault CRM is part of the Vault CRM Suite of applications that provides the technology foundation for agentic commercial, the new commercial model that leverages AI to get the right medicines to more patients. “We are excited to expand […]
Azul Names Kenny Johnston Chief Product Officer
Product leader with deep agentic AI and enterprise platform experience joins to accelerate Azul’s AI-first Java roadmap across performance, security, cost and productivity Azul, the trusted leader in enterprise Java for AI -first world, announced the appointment of Kenny Johnston as chief product officer (CPO). Johnston brings deep experience building agentic, AI-powered enterprise DevOps and […]
Boomi Ranked #1 Overall Leader in the 2026 ISG Buyers Guide™ for Application Integration
Boomi earns top rankings across Product Experience, Capability, Platform, Customer Experience in 2026 ISG Buyers Guide™ for Application Integration Boomi, the data activation company for AI, announced it has been ranked the #1 overall software provider in ISG Buyers Guides™ for Application Integration 2026. In the report published by ISG Software Research, a division of […]
MHC and BlueCrest Partner to Modernize Legacy Print and Mail Communications
Partnership brings MHC’s AI-powered NorthStar CCM platform to BlueCrest customers, enabling omnichannel engagement and digital transformation MHC, a global provider of AI-powered SaaS solutions for document, communication and payment automation, announced a strategic partnership with BlueCrest, a global provider of automated technology solutions for print, mail, and customer communications. Through this partnership, BlueCrest will offer […]
Wix Launches Symphony by Wix, a New Standalone Multi-Agent System Built for SMBs
Purpose-built for individuals and small businesses, Symphony learns how each business works, builds a coordinated team of specialized AI agents, and helps automate workflows, surface opportunities, and unlock growth Wix.com Ltd. (NASDAQ: WIX) today announced the launch of Symphony by Wix, a new standalone AI agent platform designed to help individuals and small and medium-sized […]
IAB Tech Lab Announces Privacy Standards Portfolio Updates to Strengthen Privacy Compliance Across the Digital Advertising Ecosystem for Public Comment
Updates Advance Interoperability and Help Address Regulatory Requirements; Available for Public Comment Until September 11, 2026 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of updates to its Privacy Standards Portfolio, including enhancements to the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF) Version 2.0. The updates […]
AdRoll Expands Multichannel Advertising Capabilities Through ChatGPT Ads Pilot
Pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery AdRoll, an AI-powered multi-channel advertising platform, announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising in ChatGPT. Participating advertisers can explore how sponsored placements in ChatGPT complement their […]
Myseum.AI Partners with Non-Profit Organizations to Launch New User Acquisition Platform for its Picture Party Platform
Partner Organizations including Regional Affiliates of Special Olympics, YMCA, Junior Achievement, Coaches Across America, Learn Fresh, Kaboom and 28 others that have an Estimated Reach of over 1.6 Million Members and Supporters Myseum.AI, Inc., a privacy-first agentic AI and social media technology company, announced that it has launched a new active user acquisition platform that […]
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.
Week in Charts: The Trade Desk’s Jeff Green on Competitors’ “Lack of Objectivity”, HBO Max Sees Ad Tier Growth, and Gen Z Are a Minority on Insta and TikTok
In this week's Week in Charts, The Trade Desk's Jeff Green on competitors' "lack of objectivity", HBO Max sees ad tier growth, and Gen Z are a minority on Insta and TikTok. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number Read More
Gap Hits Pause on Its Classic Dance Ads in Quest to Win Gen Z
Gap took a fresh creative approach for its Fall denim campaign starring Malcolm Todd and Inde Navarrette.
CeraVe Fights Gen Z’s Tanmaxxing Obsession With Tyler Cameron and a Sorority Makeover
CeraVe sent Bachelorette alum Tyler Cameron and a dermatologist to renovate a sorority house for a sun-safe backyard.
Mummy Pig Returns to Kylie Kelce’s Podcast as Hasbro Aims For Millennial Moms
Kelce and Mummy talk modern parenting in an 8-minute short
Beyond the Follow: Influential’s Ryan Detert on Creator Marketing as Real Media Spend
The future of the creator economy belongs to those who prioritize data and measurement.
How AI, publishers, and social media are rewriting product discovery
Product discovery now spans AI, social, publishers, creators and communities. Here’s how brands can influence purchase decisions. The post How AI, publishers, and social media are rewriting product discovery appeared first on MarTech.
A 7-step guide to running ads on ChatGPT
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance. The post A 7-step guide to running ads on ChatGPT appeared first on MarTech.
B2B growth doesn’t end at closed-won
From first value to expansion, a strong post-sale system helps B2B companies compound the value of customers they’ve already won. The post B2B growth doesn’t end at closed-won appeared first on MarTech.
SugarAI Ranked No. 1 in New CRM – Midmarket Data Quadrant Report, Based on Verified Customer Feedback
Sugar Sell earns highest composite score and top recognition for business value, support, implementation, features, management, user experience, and product strategy in the Info-Tech Research Group report SugarAI, provider of the award-winning intelligence-driven sales automation platform, announced that its Sugar Sell sales force automation solution has earned the No. 1 overall ranking out of 15 […]
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of performance apparel.
The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014. The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.
YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Updates Partner Program Terms & Shorts Payout Rules appeared first on Search Engine Journal.
Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer
The marketing executive aims to capitalize on the growing demand for live programming.
Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training