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19,578 articles covering the AdTech ecosystem
Why every marketing brief needs a transformation imperative: dentsu’s Matt Landeman on AI and growth
Growth rarely comes from doing exactly what you did last year, just slightly better. Most businesses know that, yet the way marketing challenges arrive can make it easy to forget. A brand may need launching, a media plan may need rethinking, a site experience may need improving, CRM may need optimising, or an AI use case may need exploring. The post Why every marketing brief needs a transformation imperative: dentsu’s Matt Landeman on AI and growth appeared first on New Digital Age.
UK CTV and online video Spotlight Report: Market growth, ad spend data, and key trends
As part of NDA’s CTV and Online Video Spotlight month, we’ve looked at some of the biggest research reports over the last quarter, including the IAB UK and MediaSense Digital Adspend Report, the Advertising Association and WARC Expenditure Report, primary buy-side research from Rakuten TV Enterprise, and cross-media measurement data from ISBA Origin to provide a definitive overview of current spending trends, operational challenges, and strategic opportunities. The post UK CTV and online video Spotlight Report: Market growth, ad spend data, and key trends appeared first on New Digital Age.
Media Pride lunch ’26: Wayne Benterman-Tassie
New Digital Age hosted its […] The post Media Pride lunch ’26: Wayne Benterman-Tassie appeared first on New Digital Age.
From research to activation: Ipsos takes its audience data programmatic
Rosie Phillips joined Ipsos in September 2026 as Director of Programmatic Sales. Bringing an extensive background from across the digital publisher and adtech landscapes, she now focuses on bridging the gap between market research and programmatic media activation. The post From research to activation: Ipsos takes its audience data programmatic appeared first on New Digital Age.
Travel’s AI arms race: why it’s solving the wrong problem
If consumers only start using an Online Travel Agent once their plans are set, that business is competing for existing demand. The stronger position, argues Dan Gee, Co-founder and Chief Strategy Officer of media agency MFM, is to influence the decision before that point... The post Travel’s AI arms race: why it’s solving the wrong problem appeared first on New Digital Age.
Media Pride ’26: Yasmin Benoit
New Digital Age hosted its fourth annual Media Pride lunch at the start of October and spoke to a selection of the attendees to get their take on the issues facing the LGBTQIA+ community in the digital media and marketing industries. Here we meet model and asexuality activist Yasmin Benoit... The post Media Pride ’26: Yasmin Benoit appeared first on New Digital Age.
Advertising Week New York: Building trust in the age of outcomes
At Advertising Week New York, industry leaders gathered to discuss the changing face of trust in marketing. Moderated by Sam Palmer, President of Chase Media Solutions, the discussion brought together Steve Paganelli, Global VP of Media and Partnerships at Tripadvisor; Allison McDuffee, Global Head of Brand Insights and Measurement at Roblox; and Brad Backenstose, President of Clients at WPP Media. The post Advertising Week New York: Building trust in the age of outcomes appeared first on New Digital Age.
CNN’s Mark Thompson and CBS News’ Bari Weiss Named to Skydance Leadership Team
Paramount Skydance CEO David Ellison names leadership team amid WBD merger.
Brian Monahan exits Albertsons Media Collective amid leadership shake-up
Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.
Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About
On Friday night at 10:15 p.m., Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case – the latest move in a legal saga that’s been grinding through the courts since January 2023. The 41-page document, which outlines […] The post Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About appeared first on AdExchanger.
SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween
Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.
Plucky Lawyers Outsmart Arrogant Tech Titans In 'Cupertino'
A new CBS drama that pits a trio of Davids taking on the Goliaths of Silicon Valley taps into fears and resentments that ordinary people hold about Big Tech and the billionaires who run it.
Madison Avenue Fever Creates Cottage Industry Using AI
Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency.
Still Alive, 'Kimmel' Renewed For Another Year
Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs.
Creative Intelligence Is Everywhere, Getting Humans To Use It Isn't Easy
The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is.
Comcast: Multiscreen H1 Campaigns Drive Attention, Reach
Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.
Shinola Teams With Cheerios For $900 Watch Launch
The duck-loving effort is the brand's latest move to turn its Detroit vibe into an American luxury brand.
I'm Out Of Exile: What Getting Burned By AI Taught Me
I'm increasingly skeptical that the binary question -- "Did you use AI to write this?" -- tells us very much.
AI Agents Forecast To Drive $100B In Online Sales By Next Year
OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing.
Albertsons’ Retail Media Head Leaves Grocery Giant
Brian Monahan most recently spearheaded a branded content offering.
FTC Issues Letters Warning Hospitals Against Deceptive Pricing Practices
Federal Trade Commission Chairman Andrew N. Ferguson today sent letters to 24 of the nation’s largest healthcare services companies, reminding them of their legal obligation to provide patients with timely, accurate and complete pricing information for healthcare services, and that failing to do so can be an unfair or deceptive practice. View Press Release
Crufts Unleashes Tommy To Create 2027 Brand Campaign
A new platform is intended to enlarge the famed show's appeal among younger dog lovers.
Walmart to build Ohio fulfillment center for oversized goods
The $300 million investment near Cincinnati will specialize in handling larger, non-sortable items, including televisions and furniture.
Gap unveils AI-assisted shopping, three decades after its first website
Starting Monday, customers can get recommendations from the Alta Daily and Daydream platforms. Banana Republic and Old Navy are also launching conversational shopping agents.