News

Vodafone launches campaign celebrating ‘nation’s biggest network’

Campaign speaks to Maria Koutsoudakis, chief brand officer at VodafoneThree, and Mark Elwood, chief creative officer at Leo UK, about the brand's latest campaign.

Week in Charts: Future on Publisher Negotiations with AI Companies, Marketers Express Concerns Over Short-Term Thinking, and BBC is Most-Used UK Media

In this week's Week in Charts, Future on publisher negotiations with AI companies, marketers express concerns over short-term thinking, and BBC is most-used UK media. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Read More

The Industry Reacts to the UK’s Under-16s Social Media Ban

Yesterday the UK Government announced it will ban under-16s from accessing social media services, including Instagram, TikTok and Snapchat, with the legislation coming into force next year. While the move has been welcomed by child welfare groups, questions remain over the effect on online harms, tech products, and the brands who advertise on those platforms.  Read More

77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...] The post 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate appeared first on ExchangeWire.com.

“This Industry Isn’t Done Innovating.”: Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance

ExchangeWire head of content, John Still, sat down with Index Exchange’s CEO and President, Andrew Casale, to discuss the Index Cloud, the future of DSPs... The post “This Industry Isn’t Done Innovating.”: Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance appeared first on ExchangeWire.com.

Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform

Nexxen, the advertising technology platform powered by unique data and media, today (16th June, 2026) announced the next evolution of nexAI, with new interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as [...] The post Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform appeared first on ExchangeWire.com.

FranceTV Publicité & FreeWheel Expand Partnership

FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of [...] The post FranceTV Publicité & FreeWheel Expand Partnership appeared first on ExchangeWire.com.

New York Post Partners with VideoElephant to Launch its First Fast Channel

New York Post Media Group (NYPMG), home of The New York Post, The California Post, Page Six, Page Six Hollywood, and Decider, is launching a new FAST channel in collaboration with VideoElephant Fast Managed Services. The deal expands VideoElephant's longstanding [...] The post New York Post Partners with VideoElephant to Launch its First Fast Channel appeared first on ExchangeWire.com.

Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots & Virtual Assistants

Taboola, a global leader in delivering performance at scale for advertisers, today (16th June, 2026) announced it is opening up the monetisation engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, [...] The post Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots & Virtual Assistants appeared first on ExchangeWire.com.

Six Sells Announces Strategic Partnership with Intelligent Assistance

Six Sells, the leading executive visibility agency for people in media and advertising, has today (16th June, 2026) announced a strategic partnership with Intelligent Assistance. Intelligent Assistance and Six Sells have joined forces to ensure that people stay front and centre [...] The post Six Sells Announces Strategic Partnership with Intelligent Assistance appeared first on ExchangeWire.com.

Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (17th June, 2026) announced the appointment of Niklas Hamann as publisher development director, marking the company's official expansion into the DACH region. This strategic hire represents the next [...] The post Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director appeared first on ExchangeWire.com.

Cannes, Rosé and The Sand Theory of AI Adoption

With Cannes almost upon us, Shirley Marschall takes a look at AI hype, and how novelty becomes consensus... The post Cannes, Rosé and The Sand Theory of AI Adoption appeared first on ExchangeWire.com.

Digest: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising

In today’s Digest, we look at Uber expanding its advertising business beyond its own apps, Electronic Arts launching an in-game advertising platform, and Walmart expanding retail media measurement across YouTube campaigns. The post Digest: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising  appeared first on ExchangeWire.com.

Etsy urges you to shop non-billionaire Jeffs ahead of Amazon Prime Day

Orchard campaign celebrates makers, designers and entrepreneurs across the platform’s global marketplace.

Yum Brands—ad spending, facts and profile

Marketer profile with key facts and figures on Yum Brands including advertising spending and a history of KFC, Pizza Hut and Taco Bell.

Stellantis—ad spending, facts and profile

Marketer profile with key figures on Stellantis including ad spending and a look back at the automaker’s merger deals.

Paramount Skydance Corp.—ad spending, facts and profile

Marketer profile with key facts on Paramount Skydance Corp. including historic ad spending.

AbbVie—ad spending, facts and profile

Marketer profile with key facts on AbbVie including advertising spending and an analysis of the drug marketer’s spending as a percent of net revenue over time.

Pfizer—ad spending, facts and profile

Marketer profile with key facts on Pfizer including advertising spending and an analysis of the drug marketer’s spending as a percent of revenue over time.

Unilever—ad spending, facts and profile

Marketer profile with key facts on Unilever, including spending on its brands and marketing and a look at businesses it has acquired and sold.

Inspire Brands—ad spending, facts and profile

Marketer profile with key facts and figures on Inspire Brands including ad spending and a look back at the chain of deals that turned Inspire into a restaurant powerhouse.

PDD Holdings—ad spending, facts and profile

Marketer profile with key facts on PDD Holdings, the big-spending operator behind e-commerce platforms Temu and Pinduoduo, including spending on advertising and incentive programs.

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Flutter Entertainment—ad spending, facts and profile

Marketer profile with key facts on Flutter Entertainment and its FanDuel brand including spending on U.S. and worldwide marketing.