News
19,582 articles covering the AdTech ecosystem
FTC Issues Letters Warning Hospitals Against Deceptive Pricing Practices
Federal Trade Commission Chairman Andrew N. Ferguson today sent letters to 24 of the nation’s largest healthcare services companies, reminding them of their legal obligation to provide patients with timely, accurate and complete pricing information for healthcare services, and that failing to do so can be an unfair or deceptive practice. View Press Release
Crufts Unleashes Tommy To Create 2027 Brand Campaign
A new platform is intended to enlarge the famed show's appeal among younger dog lovers.
Walmart to build Ohio fulfillment center for oversized goods
The $300 million investment near Cincinnati will specialize in handling larger, non-sortable items, including televisions and furniture.
Gap unveils AI-assisted shopping, three decades after its first website
Starting Monday, customers can get recommendations from the Alta Daily and Daydream platforms. Banana Republic and Old Navy are also launching conversational shopping agents.
Target’s digital holiday catalog features toys — and a way to incorporate handwritten wish lists
The retailer’s kids catalog is focused on interactive experiences including demonstrations and video reviews.
Halloween spending creeps up this year
While budgets for the holiday increase, one in five shoppers plan to use buy now, pay later or other financing services, according to Deloitte.
TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know
At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.
DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads
DV helps advertisers measure the impact of advertising in ChatGPT across the customer journey while developing brand risk and suitability pilots for conversational advertising DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of attribution measurement for advertising on ChatGPT. Advertisers […]
‘ARC Raiders,’ ‘The Finals’ Video Games Set TV Series and Film Adaptations at Chernin Entertainment
Hit video games “ARC Raiders” and “The Finals” are both getting adapted for TV and film in new projects set up with Chernin Entertainment and Nexon-owned video game developer Embark Studios. The North Road Company’s Chernin Entertainment film and TV division was chosen among several production companies and studios competing for the rights for the […]
TikTok broadens agentic AI play, brings global ad network to US
New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.
Google’s Hidden Data Layer: What Is It And What To Do About It via @sejournal, @demirie
Trace misleading sale badges and outdated product images to Google's hidden data layer, with checks that go beyond your current feed. The post Google’s Hidden Data Layer: What Is It And What To Do About It appeared first on Search Engine Journal.
AI Cites Your Brand: How to Choose Your Next Move via @sejournal, @hethr_campbell
AI visibility gaps call for different fixes. Constance Tan shows how to decide between correcting information, earning mentions, creating content, and checking bot access. The post AI Cites Your Brand: How to Choose Your Next Move appeared first on Search Engine Journal.
Phoebe Dubay
Sweet Rickey has appointed industry veteran Phoebe Dubay as Managing Director.
TikTok Adds an AI Shopping Assistant and Lets Users Buy Direct From Brands
TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people […]
TikTok Expands Its Off-Platform Ad Network to US Advertisers
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS
The company is also testing a larger, image-led ad format and expanding its measurement partners.
TikTok’s ad network bet: More reach, more budget
TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.
Kroger Transitions From Gut To Math, Leverages AI
Variables are then mapped directly to key performance indicators like click-through rates, conversion rates, and return on ad spend, revealing exactly the creative choices driving results and giving marketers a clear basis for where to invest, what to scale, and what to retire.
TiVo One surpasses 6.3m MAUs
TiVo Ads has reported significant growth and momentum, with the TiVo One advertising platform surpassing 6.3 million monthly active users (MAUs) globally as of June 2026, a 70 per cent year-over-year increase, while delivering record advertising and related revenue growth of 54 per cent year over year in Q2 2026. The company also continued to […]
How GLP-1 users are forcing retailers to rethink everything
Wide adoption of the medication has changed consumer behavior — from how shoppers think about sizing, to how they shop online. Can retail keep up?
Your Content Has a Debt Problem and AI Just Changed the Cost of Ignoring It
For most marketers, we thought about content in pretty simple terms: how much can we publish, and how quickly can we get it out? That was the game. More pages, more campaigns, more landing pages, more markets. The web rewarded companies that could keep producing. However, what we weren’t nearly as good at was dealing […]
Constructor Launches Agentic Checkout, Powered by Stripe–Letting Shoppers Go From Product Discovery to Purchase Within a Single AI Agent Experience
New Agentic Checkout eliminates a key point of friction in AI-powered shopping, helping retailers keep shoppers engaged and reducing distractions on the path to purchase Constructor, the product discovery platform for the agentic era, announced Agentic Checkout, which integrates Stripe, to enable shoppers (humans and agents) to both find and buy products within a single […]
New Ahrefs Research Shows ‘Trust but Verify’ Mentality Among AI Marketers
Ahrefs, an SEO and AI marketing intelligence platform, today released results from its 2026 State of AI in Content Marketing Survey. New Ahrefs Research Shows ‘Trust but Verify’ Mentality Among AI Marketers Quality of human-written content falls, while AI content improves News summary: Marketers are warming to AI-generated content: 24% now say AI content is […]
Contentpen 2.0 Launches as an All-in-One SEO AEO Tool With AI Visibility Tracking Across 7 AI Engines
Contentpen 2.0 merges its SEO tool and AEO tool in one platform, tracking AI visibility on ChatGPT, Google AI, Copilot, Gemini, Perplexity, Grok, and Claude. Contentpen announced the launch of Contentpen 2.0, a major upgrade that turns its AI blogging platform into an all-in-one SEO AEO tool. Contentpen 2.0 brings search engine optimization and answer […]