News
16,120 articles covering the AdTech ecosystem
IAB Tech Lab releases new privacy standards
Rules aim to keep up with evolving state laws and to make it easier to communicate consumer privacy choices. The post IAB Tech Lab releases new privacy standards appeared first on MarTech.
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.
Rising costs put dampener on bonuses as non-financial perks make their mark
Bonus payments are on the slide, according to Campaign School Reports data, but has their ability to motivate employee performance been previously overstated?
Is AI making pitching more stressful?
The Campaign Podcast discusses to what extent AI is impacting pitching and making it more stressful.
We Are Social EMEA appoints head of paid media
It is a new role for the agency.
How Omnichannel AI Tools Are Breaking Down Agencies’ Internal Silos
One of the big strengths of AI is its ability to translate between different mediums. You can feed any of the large LLMs a written description, and it can generate an image for you. You can upload a video file and it can create a soundtrack. It makes sense, then, that there's plenty of excitement Read More
6 Campaigns That Were Only Creatively Possible With AI
For all the hype around AI, these creative ideas truly couldn't have been executed without it
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of […] The post Murder Your Thirst And Measure Everything appeared first on AdExchanger.
40% of LinkedIn posts are AI slop. It’s adding a button for users to flag them…and a separate tool for people to have AI “proofread” their posts.
Recent data from AI/plagiarism detector Pangram showed that 41% of long-form posts and 30% of comments posted publicly on LinkedIn from April-June 2026 were entirely AI-generated. If you are a LinkedIn user, this probably won’t surprise you. Anecdotally, we here at Tubefilter have seen a rise in content that’s obviously AI-generated–and a lot of that […] Visit Tubefilter for more great stories.
YouTube hopes stricter ad eligibility requirements will make Shorts revenue “meaningful” for creators
Beginning on February 1, 2027, the benchmarks for ad revenue eligibility on YouTube will be updated. Creators will need more Shorts views to qualify for that format's ads, and the YouTube Partner Program will effectively double the eligibility requirements for ads and Premium revenue sharing. Currently, creators who get 1,000 subscribers and either 4,000 hours of yearly public watch time or ten million Shorts views over 90 days are eligible to receive ad revenue via the YouTube Partner Program. When the new policy kicks in next February, new applicants to the Program will need either 8,000 hours of watch time over 365 days or 20 million Shorts views over 90 days. Visit Tubefilter for more great stories.
Thinking about going to VidSummit 2026? Here are two full keynotes from 2025 as a taste of what you’ll get.
Always wanted to attend VidSummit, but never quite managed to get there? Now’s your chance to see what the U.S.’s largest creator biz dev conference has to offer. The VidSummit team and Tubefilter have partnered to bring you two full, hourlong keynote presentations from VidSummit 2025–one from longtime YouTuber Linus Tech Tips, and one from former […] Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Best buyin’
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/09/2026
In 2026, Jasmin and James have taken the title of Australia's most-viewed couple on YouTube. The first full week of August, however, put a different Australian couple in the spotlight. Cadel and Mia hit #1 after getting 1.21 billion weekly views, making them one of five channels to get a ten-digit view count on YouTube this week. (Jasmin and James are also among that number). If you travel north from Australia, you'll find another country that's making an impact in the Global Top 50. Indonesia has long had a big presence on TikTok, but its YouTube game is getting stronger, too. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 08/09/2026
In July, our charts were dominated by CazeTV, a Brazilian channel that streamed all of the World Cup matches. It's August now, but a Brazilian World Cup fan is still on top of the heap. After completing his World Cup sticker album, MAT finished #1 in the Global Sub Top 50, with 1.02 million weekly subscribers. Latin American creators have enjoyed a boom time this summer, but it's not just the soccer fans who are seeing their subscriber counts go up. A former gymnast is in the mix as well, and on his second channel, he continues to up the ante. Visit Tubefilter for more great stories.
Drive Social Media on Why Attribution Must Evolve as Consumer Behavior Becomes More Fragmented
As consumers move across search, social media, streaming platforms, and review sites before making purchasing decisions, marketers are shifting toward more comprehensive measurement models. As buying behavior spreads across more digital channels, businesses are re-evaluating how they measure marketing results. Traditional attribution models no longer capture how customers actually find, research, and choose brands, according […]
Stonebranch is Again Named a Leader in the 2026 Gartner® Magic Quadrant™ for Service Orchestration and Automation Platforms (SOAPs)
Gartner recognizes Stonebranch as a Leader for the third consecutive year based on Completeness of Vision and Ability to Execute. Stonebranch, a leading provider of service orchestration and automation solutions, announced that it has once again been positioned by Gartner as a Leader in the Magic Quadrant for Service Orchestration and Automation Platforms (SOAPs) for […]
Buyout Firm Tide Rock Holdings Captures Leads in Under 48 Hours With ZoomInfo
The unlevered buyout firm put sales and marketing on one dataset at a newly acquired manufacturer, replacing months of lead generation with high-quality leads in under 48 hours. ZoomInfo , the all-in-one AI GTM platform, has reported that Tide Rock Holdings, an unlevered buyout firm that acquires cash-flow-positive B2B companies, used ZoomInfo to align sales […]
Nexxen Research Shows Japanese Brands Need More Than Consumer Trust to Grow Visibility in the U.S.
New report identifies visibility gaps to guide Japanese advertisers’ U.S. growth strategies across a fragmented media environment Nexxen, the advertising technology platform powered by unique data and media, today released new research examining how Japanese brands are discovered, perceived and evaluated by U.S. consumers, designed to support Japan-based advertisers working to build familiarity in the […]
SEO Company Philippines Launches Senior-Led SEO and AI Search Services
Aditya Aman’s remote-first team helps companies connect technical SEO, content and AI-search visibility to leads and revenue. SEO Company Philippines has launched as a remote-first SEO agency for businesses that need experienced search leadership without building a large in-house team. The agency is led by Aditya Aman, who has spent more than a decade working […]
Playdigo Strengthens Traffic Quality Across Its Platform Through HUMAN Security Integration
Pre-bid ad fraud protection and post-bid validation spans Playdigo’s unified marketplace, helping establish trust in every impression in the agentic era. Playdigo, a performance and programmatic advertising platform built for mobile, CTV and cross-channel marketing, today announced a partnership with HUMAN Security (HUMAN), the trust layer for digital customer experiences in the agentic era. Through […]
GlobalFoundries Selects Redpanda to Unify Real-Time Data and Power AI Agents Across its Global Manufacturing Footprint
Collaboration establishes a real-time data foundation to improve operational efficiency, scalability and decision-making across its operations Redpanda, the leading provider of mission-critical data and agent governance infrastructure, announced that GlobalFoundries, a leading semiconductor manufacturer, has selected Redpanda as a key partner in its digital transformation journey. Through the collaboration, GF and Redpanda are building a […]
Everpure Lands New Design Win with Second Top-Five Hyperscaler
Agreement validates Everpure’s technology advantage for hyperscale workloads Everpure, the company revolutionizing storage and data management, announced a design win and supply agreement with a second top-five hyperscaler. This milestone builds on Everpure’s landmark hyperscaler design win announced in late 2024, further reinforcing the company’s technological leadership and software-driven advantage. Marketing Technology News: MarTech Interview with […]
PixAI Launches PixAI Studio, Bringing Node-Based AI Workflows to Anime and Visual Content Creation
“The new workspace connects models, assets, editing, video, and audio within a reusable visual production pipeline.” PixAI, an anime-style AI art platform and creator community, has officially launched PixAI Studio, a node-based AI workspace that allows creators to design and manage multi-stage content production within a single visual canvas. Most web-based AI image tools follow a […]
Byrna Technologies Appoints Marketing Transformation Leader Nate Secor as Senior Vice President of Brand and Marketing
Byrna Technologies Inc., a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective today, August 10, 2026. Secor will oversee the Company’s brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations. […]