6,133 articles covering the AdTech ecosystem
What it looks like to keep growing at 30% a year while the broader martech category grows at 10%.
Inside the shift from fixed roles to flexible capabilities.
If the biggest surprise awaiting America’s first-time parents isn’t caring for an infant, it’s paying for one: Bringing a newborn into the house runs just shy of $19,000. It’s little […]
Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. CFOs don’t dislike CTV; they dislike reporting that […]
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]
SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an eye on transaction data as agentic commerce matures. The more we see agents making transactions and optimizing transactions on things [...]
NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, preferably the moment you open the app. Speaking with Beet.TV contributor David Kaplan at the IAB NewFronts, Mori walked through [...]
The departures follow the resignation of board member Lise Buyer.
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool. The post AI content can rank, but quality still decides winners appeared first on MarTech.
No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […] The post Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing appeared first on AdExchanger.
CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.
The office supply retailer promoted Chris Powers to the C-suite position as it aims to drive sustainable growth.
The struggling department store has tapped soccer star Carli Lloyd to help market what it says has been one of its best-performing owned brands.
Through the deal, Olaplex will be focused on “accelerating our product innovation, expanding our reach and continuing to deliver results,” CEO Amanda Baldwin said.
The agreement will result in a 20% reduction in Amazon volume delivered by USPS, Reuters first reported, capping a bumpy negotiations process.
Pharmacists at the big-box retailer will serve as specialized skin care advisers to customers through the partnership.
When weather shifts, consumer intent spikes and brands that adapt messaging in real time are capturing the most valuable moments to drive action. Spring is trying to spring in the Northeast but so far, the vibes have been reluctant. But that doesn’t hinder weather-reactive marketing; it presents new opportunities for warm-weather retail activities and products. […] Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales first appeared on Street Fight.
Kerry Washington’s Simpson Street will premiere “Between Me and You,” a new scripted audio drama starring Jurnee Smollett, Jack Falahee and Stephanie Hsu, on April 16, exclusively from Audible. The eight-episode Audible Original is based on the novel of the same name by Allison Winn Scotch, who co-wrote audio adaptation with Pete Chiarelli. “Between Me […]
A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.
Campaign asks adland how much agencies value their talent.
Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at Sportradar. The Programmatic Working Group brings together key stakeholders from across [...] The post Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group appeared first on ExchangeWire.com.