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19,582 articles covering the AdTech ecosystem
Everbridge Expands Technology Partner Ecosystem with Launch of Everbridge Marketplace
New Marketplace gives customers a centralized way to discover and access third-party solutions that extend Everbridge capabilities Everbridge, the global leader in High Velocity Critical Event Management (CEM) and national public warning solutions, announced the launch of the Everbridge Marketplace, a centralized hub that brings together the company’s technology partners and makes it easier for […]
Sam Altman Says ‘Artificial’ Filmed Outside His House and He Waved at Andrew Garfield: ‘He Did Walk Like Me … I Felt I Was in Some Weird Glitch of the Simulation’
OpenAI CEO Sam Altman has never met Andrew Garfield — who is portraying him in Luca Guadagnino’s upcoming film “Artificial” — but he did wave at him once. In a new cover story with Vanity Fair, the controversial tech exec addressed the movie for the first time, which depicts the five-day period in 2023 when […]
How Poppi keeps its cultural marketing fizz without over-relying on data
Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.
Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
Wet Ones wipes are ‘Just for Hands,’ even if its ads suggest otherwise
BBH USA’s optical illusions and a Kyle Cooke stunt remind consumers where its wipes belong.
Why emotion-inspiring campaigns win for food brands
Here’s how to fast-track your brand to becoming the reflex choice
Uber Tries to Prove That Uber Eats Ads Don’t Hurt Physical Restaurant Sales
The delivery platform partners with Affinity Solutions on measurement capabilities.
Morning Brew Acquires Express Checkout in Latest Creator Play
Morning Brew's creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.
Piers Morgan’s Uncensored Launches Paid Tier to Own Its Audience Beyond YouTube
The company is hoping 2% to 4% of its 4.6 million YouTube subscribers will pay $4.99 a month for early, ad-free, exclusive content.
Join Gronk, Coach, The Home Depot, and More at ADWEEK House
ADWEEK is opening the doors to ADWEEK House: Advertising HQ in New York this week, Oct. 5-8, and you're invited.
How to maximize ROI with first-party data strategies
Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue. The post How to maximize ROI with first-party data strategies appeared first on MarTech.
How to turn customer signals into smarter email automation
Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns. The post How to turn customer signals into smarter email automation appeared first on MarTech.
Apprenticeships are the key to saving early-career marketing roles
Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent. The post Apprenticeships are the key to saving early-career marketing roles appeared first on MarTech.
T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions announced Monday that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, the OOH […] The post T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting appeared first on AdExchanger.
Compton appointed to Channel 4 Board
Channel 4 has announced that Louisa Compton, Director of News, Digital and Audience Trust, has been appointed to the Channel 4 Board as an Executive Board Member. The Director of Programmes, once appointed, will also join the Board as an Executive Board Member. Compton is currently responsible for News and Current Affairs, Specialist Factual, Sport […]
InCoax shifts to direct sales
InCoax Networks has announced that it is shifting its focus to direct sales. As the cooperation with Nokia changes, the intended direction is for InCoax to assume responsibility for sales and gain the opportunity to approach customers previously subject to contractual restrictions. The plan also includes a substantial reduction in development costs. In parallel, the […]
Open Cosmos to launch 192 satellites for LEO constellation
Open Cosmos, the European satellite builder, has announced that 192 satellites will form the foundational core of its connectivity backbone, ConnectedCosmos, a low Earth orbit constellation. The company is building towards more than 96 satellites in orbit by the end of 2028, putting it on a path to full global coverage by 2030. The next […]
Report: Social video ads standing out, but losing the brand
Zappi has released its fourth annual State of Creative Effectiveness report, which analyses real consumer response to more than 3,300 social video ads across the UK and the US on TikTok, Instagram, Facebook and YouTube. Zappi compiled the research using its Creative Power score, which assesses the overall ad effectiveness across categories such as resonance, […]
Data: franceinfo makes strong debut on YouTube
Just one month after its strategic news offering agreement with YouTube became operative, France Télévisions has become the country’s leading news destination on the streaming platform, ahead of rival channels operated by M6, TF1, RTL, BFMTV and Le Parisien. The franceinfo YouTube Channel recorded 110 million views in September 2026 according to data from Logicomix […]
Disney licenses titles to Netflix
Disney has announced a deal to license a number of its titles to Netflix. Per the deal, Netflix will host select Disney+ content for its subscribers, including a mix of legacy titles and currently streaming TV shows. The first two seasons of Percy Jackson and the Olympians is streaming on the rival platform effective immediately […]
Ogilvy’s Innovation Chief Says AI Must Amplify Human Creativity, Not Replace It
The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for creative leaders. The temptation to let machines take over is understandable. Nine in 10 U.S. marketing agencies already use generative AI, according to Forrester, and half have deployed agentic AI for execution. But the […]
Allstar Services Expands Revin’s AI Voice and SMS Agents to 10 Residential Roofing Brands
After a year at its flagship brand, the 19-brand residential roofing platform is standardizing call center operations on Revin, with AI agents answering calls, booking leads, and helping sales reps close more deals. Revin, the AI Voice and SMS platform for residential service operators, announced that Allstar Services has expanded its use of Revin’s AI […]
Franchising’s Overlooked Growth Lever Is Already in the FDD
Franchise brands spend enormous energy searching for new growth levers. Yet one of the most underused may already be built into the economics of the franchise system: local marketing dollars that franchisees are expected to spend but often struggle to deploy effectively. Every franchise system operates around a Franchise Disclosure Document, or FDD, that spells […] Franchising’s Overlooked Growth Lever Is Already in the FDD first appeared on Street Fight.
Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves
Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.