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16,120 articles covering the AdTech ecosystem
Fentimans picks Lucky Generals as creative agency
The incumbent is Drummond Central.
Hinge releases audiobook series of love stories inspired by real couples
The dating app’s chief marketing and communications officer, Tamika Young, speaks to Campaign about the “No ordinary love” brand platform, created with Dazed Studio.
Sigma Software Announces AI Practitioner Summit 2026
Sigma Software announced the AI Practitioner Summit 2026, a one-day event dedicated to engineering, technology, and business leaders building AI-powered organisations. The Summit will take place on Thursday, September 17, 2026, at Convene, 810 7th Avenue, 23rd Floor, New York [...] The post Sigma Software Announces AI Practitioner Summit 2026 appeared first on ExchangeWire.com.
How a Piggly Wiggly franchisee is keeping meat prices low
Piggly Wiggly Food For Less said it is now providing incentives to manufacturers who are “willing to invest in lower prices.”
Save A Lot shed hundreds of stores over the past several years. What happened?
The discounter’s footprint has shrunk by around 400 locations since 2020. The company blames the macroeconomic environment, but research also points to inconsistency and intense competitive pressure.
Bob’s Discount Furniture is winning over higher-income shoppers
The furniture retailer, known for its value-oriented marketing, said it’s seeing momentum build within its cohort of customers earning over $100,000.
Best Buy’s chief marketer exits, replaced by newcomer
Jennie Weber left the retailer after over 20 years at the company, with Chief Creative Officer Marty Senn taking over the position.
Retailers stocked up for upcoming holiday season
Data from NRF projects that imports at major U.S. ports have peaked as businesses built up inventory ahead of new tariffs.
DXL board chair steps in for CEO as challenges mount
The big-and-tall men’s retailer is mulling a merger, fighting off a takeover offer and grappling with weight-loss drugs’ impact on its business.
accessiBe introduces the most advanced conversational AI assistant built into an accessibility widget
accessWidget’s new AI accessibility assistant lets website visitors describe what they need in plain language — no settings menu required accessiBe, the end-to-end web accessibility platform, announced the launch of the AI accessibility assistant, a built-in conversational interface for accessWidget. Website visitors can now describe what they need in plain language, and the assistant responds […]
Barack Obama to Host Podcast Digging Into Six Books That ‘Helped Me Figure Out Who I Am and What I Believe’
President Barack Obama will curl up with the six books that have most influenced him — along with six “luminaries” to discuss the works — in a new podcast from Audible and Higher Ground. Amazon’s Audible and Higher Ground, Barack and Michelle Obama’s media company, announced “A Great Book with Barack Obama,” a new original […]
Peacock Launches AI-Generated ‘Public Eye’ Mobile Detective Game From Wolf Games
NBCUniversal’s Peacock app has launched AI-generated title “Public Eye,” a serialized detective mobile game from the Dick Wolf-backed Wolf Games. Per the description for the game, players take on the role of Officer Logan Dine, “a patrol cop secretly investigating his uncle’s murder in the crime-ridden streets of Caldera City. Every episode features narrative storytelling […]
Jif’s new campaign reworks logo to go beyond peanut butter and jelly
Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”
Bazooka puts reality TV rivalry center stage in social-forward campaign
Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.
WPP’s streamlined strategy secures new business as revenue declines narrow
While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.
Google Announces Campaign Benchmarking In Google Analytics via @sejournal, @MattGSouthern
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces Campaign Benchmarking In Google Analytics appeared first on Search Engine Journal.
Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.
Travel Marketing’s Funnel Is Becoming a 64-Day Loop: The Trade Desk’s Kelly Covato
CANNES, France – Planning a vacation used to involve choosing a destination, buying a ticket and wondering whether the hotel looked anything like the photographs. Now it can take more than two months, span connected TV, audio, mobile devices and artificial intelligence, and generate enough behavioral data to make buying a plane ticket look like […]
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
CANNES, France — Connected television measurement has long relied on delivery metrics that ignore whether anyone actually watched the ad — a fundamental flaw that attention data is now exposing, with real financial consequences for advertisers paying for impressions that never landed. “If an impression gets served in a room where nobody is, it’s not […]
Natural Grocers shows resilience in Q3 earnings
The specialty grocer’s loyalty program, ongoing affordable pricing strategy and new store openings kept the company in the black for both net and comparable-store sales.
Behind the scenes of Amazon’s automated Washington warehouse
Hercules robots and packing technology help power the fulfillment center in Kent. Here's a step-by-step tour.
Foot Locker reinforces role in sneaker culture with new brand platform
Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.
Amplify Brings Institutional Investment Models to Advisors with Ned Davis Research
New partnership helps advisors deliver institutional research while outsourcing portfolio trading, rebalancing, and reporting Amplify Technology (“Amplify”), the enterprise growth platform built on an AI-native data lake, announced a partnership with Ned Davis Research (“NDR”), a leading independent investment research firm, to deliver NDR’s trusted institutional research as turnkey managed portfolios through the Amplify platform. The collaboration […]
C3 AI Named Leader in AI Platforms
Customers “rave about the business value…” — and the evaluation scored C3 AI highest in the current offering category C3 AI , the Enterprise AI application software company, announced it was recognized as a Leader by Forrester Research in its recent report, The Forrester Wave™: AI Platforms, Q3 2026 — with the highest score in […]