News

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.

Campaign asks adland how much agencies value their talent.

Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at Sportradar. The Programmatic Working Group brings together key stakeholders from across [...] The post Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group appeared first on ExchangeWire.com.

Corona says, “Put a lime on your to-do list.”

BBDO Chicago documents the consumer complaints and environmental pressures that led to the “Protect the Peanut” initiative.

VP, GM of global business solutions Khartoon Weiss is leaving the company on Friday, according to a memo shared with clients.

Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven supply, contends Tim Ware, vp, Future Today Marketplace at Future Today. “The need for a direct deal is more important [...]

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

From price locks to refreshed loyalty programs, grocers like Kroger and ShopRite are moving beyond traditional pricing strategies to win over shoppers.

The regional supermarket chain has promoted Paul Cox to take over as finance chief from Eddie Neely, who is retiring.

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

TestRail 10.2 enables enterprise quality teams to turn documented test cases into structured automation code with full project artifacts in near real time, replacing 30-60 minutes of manual boilerplate coding per test TestRail, the leading dedicated QA test management platform, announced TestRail 10.2, featuring AI Test Script Generation, a new open beta capability immediately available […]

Elevate cuts manual research, planning, and reporting hours by up to 90%, empowering agencies with vendor-agnostic AI intelligence across the entire digital ecosystem AI Digital, the AI-native consultancy and innovation partner powered by an Open Garden Framework, announces the relaunch of Elevate — its AI-powered marketing intelligence platform, redesigned to unify research, planning, optimization, and reporting […]

Early access workflow uses AI agents to help growing businesses discover new audiences, generate creative, identify trends and manage marketing across channels in one system Clarvos, a marketing technology startup focused on simplifying marketing workflows for growing businesses, announced the early access launch of its agentic marketing workflow platform designed to simplify how growing small […]

Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced expanded audio advertising capabilities within its platform. With this update, advertisers can activate audio campaigns across premium streaming, podcast, […]

Double-digit non-GAAP ARR and RPO growth, coupled with 23% growth in $1M+ ARR customers reflect sustained enterprise investment in production‑scale AI Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, announced fourth-quarter results that reflect a shift in enterprise use of AI: moving from experimentation to deploying solutions that solve real […]

DXC adopts ServiceNow’s Core Business Suite as Customer Zero, activating agentic AI across core business functions for a Global Business Services-led transformation The partnership combines DXC’s transformation expertise with the ServiceNow AI Platform to power smarter, more resilient operations across the enterprise DXC will enable customers to replicate these transformation outcomes at scale DXC Technology, […]

Hoonartek launched ClearView™, an agentic decisioning layer built for enterprises that have invested in modern data platforms but have yet to translate that investment into autonomous, business-driven execution. Most large enterprises face a common challenge: a mature data estate—lakehouse, cloud warehouse, and years of engineering—combined with a growing stack of point SaaS products, each solving […]

Turn fragmented distribution data into a trusted foundation for sales and marketing execution and AUM growth SalesFocus Solutions (SFS), a fintech leader servicing the asset management industry, announced its comprehensive Distribution Intelligence and Master Data Management (MDM) solution has been instrumental in providing a single, trusted source of data(“Golden Copy”) for its clients, empowering quicker, smarter […]

As the video gap persists, this annual market study shows consumers are ready to reward brands that use personalized, AI-powered video and leave those that don’t. A new study of 2,500 adults in the U.S. and U.K. reveals 80% of consumers want more video from brands, but nearly half (46%) say they never receive any video communications […]

Helping enterprises unify fragmented data and build production-ready AI solutions on Databricks Wishtree Technologies Inc., an AI-native product engineering services company, today announced a strategic partnership with Databricks, the data and AI company. This collaboration marks an important step in Wishtree’s continued commitment to enabling organizations to harness the full potential of their data. Through […]

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines. The post From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About appeared first on Search Engine Journal.

New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement. The post How Consumers Navigate High-Stakes Purchases In AI Mode appeared first on Search Engine Journal.