News
19,591 articles covering the AdTech ecosystem
InCoax shifts to direct sales
InCoax Networks has announced that it is shifting its focus to direct sales. As the cooperation with Nokia changes, the intended direction is for InCoax to assume responsibility for sales and gain the opportunity to approach customers previously subject to contractual restrictions. The plan also includes a substantial reduction in development costs. In parallel, the […]
Open Cosmos to launch 192 satellites for LEO constellation
Open Cosmos, the European satellite builder, has announced that 192 satellites will form the foundational core of its connectivity backbone, ConnectedCosmos, a low Earth orbit constellation. The company is building towards more than 96 satellites in orbit by the end of 2028, putting it on a path to full global coverage by 2030. The next […]
Report: Social video ads standing out, but losing the brand
Zappi has released its fourth annual State of Creative Effectiveness report, which analyses real consumer response to more than 3,300 social video ads across the UK and the US on TikTok, Instagram, Facebook and YouTube. Zappi compiled the research using its Creative Power score, which assesses the overall ad effectiveness across categories such as resonance, […]
Data: franceinfo makes strong debut on YouTube
Just one month after its strategic news offering agreement with YouTube became operative, France Télévisions has become the country’s leading news destination on the streaming platform, ahead of rival channels operated by M6, TF1, RTL, BFMTV and Le Parisien. The franceinfo YouTube Channel recorded 110 million views in September 2026 according to data from Logicomix […]
Disney licenses titles to Netflix
Disney has announced a deal to license a number of its titles to Netflix. Per the deal, Netflix will host select Disney+ content for its subscribers, including a mix of legacy titles and currently streaming TV shows. The first two seasons of Percy Jackson and the Olympians is streaming on the rival platform effective immediately […]
Ogilvy’s Innovation Chief Says AI Must Amplify Human Creativity, Not Replace It
The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for creative leaders. The temptation to let machines take over is understandable. Nine in 10 U.S. marketing agencies already use generative AI, according to Forrester, and half have deployed agentic AI for execution. But the […]
Allstar Services Expands Revin’s AI Voice and SMS Agents to 10 Residential Roofing Brands
After a year at its flagship brand, the 19-brand residential roofing platform is standardizing call center operations on Revin, with AI agents answering calls, booking leads, and helping sales reps close more deals. Revin, the AI Voice and SMS platform for residential service operators, announced that Allstar Services has expanded its use of Revin’s AI […]
Franchising’s Overlooked Growth Lever Is Already in the FDD
Franchise brands spend enormous energy searching for new growth levers. Yet one of the most underused may already be built into the economics of the franchise system: local marketing dollars that franchisees are expected to spend but often struggle to deploy effectively. Every franchise system operates around a Franchise Disclosure Document, or FDD, that spells […] Franchising’s Overlooked Growth Lever Is Already in the FDD first appeared on Street Fight.
Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves
Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations. The post How To Build A Content Distribution System That Compounds appeared first on Search Engine Journal.
“If TV Couldn’t Deliver Short-Term Sales, It Wouldn’t Be Booked”
There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says Frank Vogel, CEO of Ad Alliance. If marketers weren’t confident in TV’s ability to drive short-term outcomes, it wouldn’t be booked. Read More
Ikea dating show says ‘Storage Is Sexy’ in Mother’s final work for the brand
Influencer Charley Marlowe hosts episodes where the hopefuls show off their Ikea PAX wardrobes.
AI usage surges 6X for local search, fragmenting the digital ecosystem by SOCi
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information. The post AI usage surges 6X for local search, fragmenting the digital ecosystem appeared first on MarTech.
Racecourse Media Group appoints CNN’s Demaria
Racecourse Media Group (RMG) has announced the appointment of Andrew Demaria as its first Chief Content Officer. Demaria joins RMG on October 6th, following a distinguished media career spanning more than 25 years, including senior leadership positions at CNN and NBCUniversal, where he built audiences at scale, launched award-winning digital brands and led content, commercial […]
RevenueScreen launches to monetise every screen
As audiences move across more screens, monetisation has become increasingly fragmented. RevenueScreen, a new Dubai-based media monetisation company, has launched to help close that gap, helping broadcasters, content owners and media platforms unlock more commercial value from their content, audiences and distribution footprint. The company combines advertising sales, technology and local market expertise across traditional […]
HyImpulse signs Saxavord launch licence
The troubled UK Saxavord launch site in Scotland has had a tough year, but there’s better news in that a client, HyImpulse, has secured a UK Launch Operator Licence represents the culmination of a huge amount of detailed work by the HyImpulse team and the Civil Aviation Authority (CAA). Saxavord said: “We congratulate everyone involved. […]
Forecast: Global satellite IoT subs at 42m by 2030
The global satellite IoT communications market is growing at a good steady pace according to research from specialist IoT analyst firm Berg Insight. The global satellite IoT subscriber base grew to surpass 7 million in 2025. The number of satellite IoT subscribers will increase at a compound annual growth rate (CAGR) of 43.1 per cent […]
NASA/Blue Origin Mars rocket deal in doubt?
The Jeff Bezos-backed Blue Origin rocket, which had received a contract on September 1st from NASA, has reportedly seen the contract paused by NASA for its Mars telecommunications orbiter project. The contract has neither been reassigned or confirmed but Rocket Lab had objected to the contract being awarded to Blue Origin. The contract was originally […]
Orbex assets bought by Omnidea
Omnidea has acquired most of the key assets and intellectual property from British would-be rocket launch company Orbex, gaining access to technology and manufacturing capabilities. Omnidea plans to develop an evolution of Orbex’s small launch vehicle called PrimeNEO. Omnidea is a Portuguese aerospace and space technology company founded in 2003 that specializes in rocket propulsion […]
EchoStar’s Dish DBS exits bankruptcy
Dish DBS has completed its prepackaged bankruptcy reconstruction, reducing aggregate outstanding indebtedness by approximately $4.35 billion (€3.88bn) and returning to EchoStar’s normal consolidated financial statements. According to the filing, the Dish DBS and its related businesses emerged from bankruptcy on October 1, 2026, after the US Bankruptcy Court for the Southern District of Texas, Houston […]
Merged Paramount/WBD named Skydance
David Ellison, Paramount CEO, has confirmed that the combined Paramount / Warner Bros Discovery (WBD) company will be named Skydance. Ellison will also serve as CEO of Skydance, with the merger set to be complete within the next few days.. Skydance was the name of the production company that Ellison founded in 2006, inspired by […]
BT acquires TalkTalk
BT Group has acquired TalkTalk Telecommunications and PlatformX Communications out of the administration of TalkTalk Group on a debt-free basis. The estimate of the total cash impact in FY27 is c£400 million (€357m), comprising both consideration and other cash impacts. By acquiring the business out of administration, BT says it will be providing “much needed […]
Influencer marketing has an AI trust problem
AI influencers are harder to spot, making transparency essential to protecting consumer trust.
The warehouse costs hiding in plain sight
Most warehouse costs don't show up on any report. The visibility gap is why.