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CMO Moves - May 2026 - 39s

Apple—ad spending, facts and profile

Marketer profile with key facts on Apple including advertising spending back to 1979.

Wayfair—ad spending, facts and profile

Marketer profile with key facts on Wayfair including ad spending and an analysis of how the online merchant’s spending has changed over time.

Bristol-Myers Squibb—ad spending, facts and profile

Marketer profile with key facts on Bristol-Myers Squibb including advertising and promotion spending and an analysis of the drug marketer’s spending as a percent of total revenue over time.

Anheuser-Busch InBev—ad spending, facts and profile

Marketer profile with key facts and figures on Anheuser-Busch InBev including advertising and marketing spending and a look at the deals that made it the kingpin of beers.

Macy’s—ad spending, facts and profile

Marketer profile with key facts for the merchant and its storied brands Macy’s and Bloomingdale’s including ad spending and an analysis of spending as a percent of net sales over time.

Coca-Cola Co.—ad spending, facts and profile

Marketer profile with key facts on Coca-Cola including advertising spending and an analysis of the beverage giant’s spending as a percent of revenue over time.

MiracleFeet - Miles to Miracle - 2m55s

In 2026, AI is the Ultimate Catalyst and the Ultimate Killer of Adtech M&A

M&A in tech and advertising got off to a slow start in 2026, but ahead of Cannes, the whales are starting to breach.

Why ‘We Cut Costs With AI’ Is No Longer a Selling Point

As savings from automation savings become less of a differentiator, the real variable in every deal is whether the business can last.

Why Two Companies With Identical Financials Can Sell for Wildly Different Prices

Most founders think M&A is a numbers game. The ones who win know it's a story problem.

I’ve Handled More Than $1 Billion in M&A Deals: Here Are 5 Things Adtech Founders Should Know Before They Exit

A founder who's been on both sides of the table — selling companies and buying them — breaks down what acquirers actually want from owners eyeing an exit.

Verizon Recruits Dr. Evil to Mock Complicated Phone Plans

Verizon brings back Dr. Evil, the iconic villain from the Austin Powers movie franchise.

Adobe Makes Its Biggest Cannes Lions Bet Yet Amid Race to Court Creators

Adobe's Lions Creators partnership comes as brands and platforms compete for influence.

2 Adtech Startups Team up To Solve Retail Media’s Biggest Problem

Pentaleap and Zitcha want to bring retailers' ad and merchant teams together.

WARC: Strait of Hormuz Closure Could Cost Billions in Ad Spend Growth

Ad industry is not immune from the effects of the Iran War, according to WARC's latest forecast

Shortlist Revealed for ADWEEK Media Plan of the Year 2026

ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]

AI Cannot Replace Real Leadership

AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of us is a human being with a heart and mind, and those parts of us are what make our decisions.

Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms […]

Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]

WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]

The AI Tool That’s Giving Landlords A Leg Up On Zillow

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […] The post The AI Tool That’s Giving Landlords A Leg Up On Zillow appeared first on AdExchanger.

Etsy - Shop Other Jeffs - 15s

Aer Lingus marks 90 years through OOH ads with people arriving home

Linda Brownlee’s striking photography captures intimate reunion moments in Uncommon’s campaign.