6,136 articles covering the AdTech ecosystem
Pepsi, Diageo and AB InBev's decision followed widespread criticism of the London festival's booking of West.
We Are Collider created the event.
The campaign includes a Transport for London takeover.
Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.
In this week's Week in Charts, the dangers of AI agents changing live campaigns, the Gulf crisis' impact on global ad spend, and the risks of being online for UK adults. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of Read More
Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns [...] The post Kargo Announces Closed Beta of Project KERA appeared first on ExchangeWire.com.
Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future [...] The post Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are Still Airborne appeared first on ExchangeWire.com.
Wendy’s moves U.S. media to WPP as it looks to reverse declining sales and overhaul how its marketing connects to performance.
The partnership gives GoDaddy’s 20 million small businesses access to Cloudflare's tools to control which AI agents can access their websites and block impersonators.
The deal comes one month after Visa ended its 30-year tenure as the official financial services provider of the league.
Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.
Traditional metrics miss how decisions are actually made. Learn which signals reflect real influence before users ever click. The post The customer journey now centers on exposure, recall and return appeared first on MarTech.
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. The post Apple Maps’ ads shift focus to context and intent appeared first on MarTech.
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. The post Using AI isn’t the same as getting value from it appeared first on MarTech.
A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on AdExchanger.
What happens when 50 of the world's biggest streamers convene in a hi-tech cube for a series of games and challenges? MrBeast just answered that question. Over Easter weekend, the biggest star on YouTube extended his dominance to the world of streaming. MrBeast used a fitting distribution strategy for his 50-streamer competition by concluding it with a live broadcast on his primary YouTube channel. The results were spectacular: At its peak, the stream drew more than one million concurrent viewers, even though it aired during a major holiday. Visit Tubefilter for more great stories.
Cirque du Soleil. America’s Got Talent. Penn & Teller: Fool Us. Masters of Illusion. Xavier Mortimer has done them all. Mortimer fell in love with magic when he was a kid growing up in Briançon, France. The catalyst, as he told Vegas Never Sleeps in 2019, was seeing a local magician performing at a restaurant. […] Visit Tubefilter for more great stories.
BabyBillion dominated our charts in March. It finished #1 in all of the Global Top 50 rankings we released during that month. As the calendar turns over April, BabyBillion isn't slowing down. It got 1.14 billion weekly views to once again lead our ranking of the most-watched YouTube channels of the week. To make the list at all, channels needed to get at least 278 million YouTube views over a seven-day period. That may seem like a daunting threshold, but some creators are still finding interesting ways to break into the chart. Visit Tubefilter for more great stories.
MrBeast reassumed his rightful place atop our Global Sub Top 50 chart. The man behind the most-subscribed channel on YouTube added two million weekly subscribers to push his total count up to 475 million. Perhaps he was aided by his big streamer showdown video, since the co-host of that clip -- iShowSpeed -- also cracked the Top 50 in 37th place. Even if MrBeast is #1 in the Global Sub Top 50, he's not the most dominant theme in the chart. That distinction belongs to a platform that is redefining internet culture across national and linguistic borders. Visit Tubefilter for more great stories.
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Plug and Play, the world’s largest innovation platform and venture capital firm, announced its first location in Limassol, Cyprus. The initiative is co-funded by the Republic of Cyprus through the Cyprus Deputy Ministry of Research, Innovation and Digital Policy and the Research & Innovation Foundation (RIF) with support from corporations, ASBIS, Tototheo, Mastercard, and ECOMMBX. […]