News
19,591 articles covering the AdTech ecosystem
Keeping the lines open: How to power retail’s busiest moments
Consumers are tired of nonstop spam calls, suspicious of unknown numbers and frustrated by poor connections and dropped calls during important service discussions.
Mediterranea Services Launches IA SEO Monitor Premium for the AI-First Web
The Spanish company expands its WordPress and WooCommerce ecosystem to prepare, monitor and connect business information for AI systems and agents. Mediterranea Services has announced the worldwide launch of IA SEO Monitor Premium, expanding its technology ecosystem designed to help businesses and WooCommerce stores prepare their digital information for an Internet increasingly accessed and interpreted […]
follow Inc Releases followOS-email, Delivering the Agentic AI Marketing Service Months Ahead of Schedule
AI-native email marketing built for small-to-medium businesses launches beta October 1; Design Studio creates, edits and launches e-mail campaigns in minutes followOS-email: the AI-powered email marketing studio. Content, design, automation, analytics and send, in one system. Concept render, follow Inc. follow Inc, a vertically integrated digital advertising company, today announced the release of followOS-email, the […]
The architects and the renters: A leader’s guide to building a resilient AI foundation
A new, fundamental chasm is opening up in the business world: the divide between the Renters and the Architects.
The 2026 webinar audience behavior report
What attendees say they want, what Zoom data shows and the new rules for better webinar performance.
What To Expect From Google’s Next Search Ranking Update via @sejournal, @martinibuster
Google's recent changes provide strong clues about major changes from the next core algorithm update. The post What To Expect From Google’s Next Search Ranking Update appeared first on Search Engine Journal.
From GTA to CTV: How to Reach Gamers on the Big Screen
Between Call of Duty: Modern Warfare 4 and Grand Theft Auto VI, this autumn marks a major few months in gaming. In this article, Sean Smith, EMEA Gaming Lead – Sales at Samsung Ads, explores what Netflix, GTA VI and Automatic Content Recognition (ACR) data can tell us about gaming audiences - and what that means Read More
Digest: Apple Plans to Block Hundreds of Data Firms; Paramount & WBD Unite Under Skydance
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers. The post Digest: Apple Plans to Block Hundreds of Data Firms; Paramount & WBD Unite Under Skydance appeared first on ExchangeWire.com.
goTom Powers the Next Generation of CTV Ad Sales – Built for Speed, Automated by AI
The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order [...] The post goTom Powers the Next Generation of CTV Ad Sales – Built for Speed, Automated by AI appeared first on ExchangeWire.com.
The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Campaign
PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today (5th October, 2026) announced that The Media Shop, one of Singapore's leading independent media agencies, has run the first publicly announced agentic advertising campaign to come [...] The post The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Campaign appeared first on ExchangeWire.com.
Where the machine stops—the new AI trust test
“Human in the loop” isn’t enough. Brands need to explain the loop—to customers and to the AI systems now interpreting them.
Havas-Horizon venture one year later—why its global media pitch has yet to break through
Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.
Why AI-powered IP enforcement is becoming a creator marketing problem
Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.
Southwest switches on ‘Airplane Mode’ for harried consumers in comic spots
GSD&M’s new ads, narrated by Adam Scott, turn people’s breaking points into “booking points.”
Amazon’s October Prime Day Is the Big Holiday Test for Brands
Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.
Jon Cook on 30 Years at VML and Handing the Agency Over to His Best Friend
The WPP exec said he’s ready to climb a new career mountain.
ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
OpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
Can Adtech Afford the Infrastructure Behind the AI Boom?
Artificial intelligence is quickly finding its way into nearly every part of the advertising ecosystem. It is helping platforms build more sophisticated audience models, optimize campaigns in real time, generate and adapt creative, and make sense of the enormous volumes of data flowing through digital advertising. For an industry that has always competed on speed, […]
Pixability Launches New Solution to Help Advertisers Avoid ‘AI Slop’ on YouTube
Powered by Pixie Agentic AI and Famous Birthdays Creator Verification Data, New Capability Helps Distinguish High-Quality Content and Verify Human Creators Pixability, the leading YouTube technology and data platform, today announced the launch of a new solution that helps advertisers identify and avoid very low-quality AI-generated content, often referred to as “AI slop,” on YouTube. […]
Helppli Launches HelppliX Agent, Giving Businesses an AI Front Line for Customer Service
Helppli, the AI product studio behind HelppliX, today announced the launch of HelppliX Agent, a configurable AI agent that gives businesses a faster, more consistent way to handle customer conversations across voice, WhatsApp, SMS, web chat, and email. Helppli, the AI product studio behind HelppliX, today announced the launch of HelppliX Agent, a configurable AI […]
Creatify Labs launches Boreal-H3, a MiniMax H3 video model post-trained for advertising
Boreal-H3 scores a third higher than its MiniMax H3 base on Creatify’s Ads Quality Index and costs $0.04 per second, about one-twelfth the price of Seedance 2.5. Creatify Labs today launched Boreal-H3, an AI video model for ads built by post-training MiniMax H3 in partnership with MiniMax. Creatify trained the model on the work an […]
ResiDesk Launches Intelligence Platform With Custom AI Analysts and Lease Audit
New capabilities move multifamily AI beyond generic assistants, combining resident signals, operating data, and customer-specific rules to help teams identify and act on opportunities to improve NOI. ResiDesk, the AI operations and intelligence platform for multifamily, today announced the launch of ResiDesk Intelligence with custom AI analysts and Lease Audit, giving owners and operators new […]
Hyundai renews sponsorship of Prime Original movies in UK
Amazon Ads has announced that Hyundai Motor UK has renewed and expanded its exclusive sponsorship of new Prime Original movies on Prime Video in the UK for a second year. The sponsorship will feature 25 per cent more new Prime Original movies in which Hyundai will feature as exclusive sponsors. It will also include a […]