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Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. The post Using AI isn’t the same as getting value from it appeared first on MarTech.

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on AdExchanger.

What happens when 50 of the world's biggest streamers convene in a hi-tech cube for a series of games and challenges? MrBeast just answered that question. Over Easter weekend, the biggest star on YouTube extended his dominance to the world of streaming. MrBeast used a fitting distribution strategy for his 50-streamer competition by concluding it with a live broadcast on his primary YouTube channel. The results were spectacular: At its peak, the stream drew more than one million concurrent viewers, even though it aired during a major holiday. Visit Tubefilter for more great stories.

Cirque du Soleil. America’s Got Talent. Penn & Teller: Fool Us. Masters of Illusion. Xavier Mortimer has done them all. Mortimer fell in love with magic when he was a kid growing up in Briançon, France. The catalyst, as he told Vegas Never Sleeps in 2019, was seeing a local magician performing at a restaurant. […] Visit Tubefilter for more great stories.

BabyBillion dominated our charts in March. It finished #1 in all of the Global Top 50 rankings we released during that month. As the calendar turns over April, BabyBillion isn't slowing down. It got 1.14 billion weekly views to once again lead our ranking of the most-watched YouTube channels of the week. To make the list at all, channels needed to get at least 278 million YouTube views over a seven-day period. That may seem like a daunting threshold, but some creators are still finding interesting ways to break into the chart. Visit Tubefilter for more great stories.

MrBeast reassumed his rightful place atop our Global Sub Top 50 chart. The man behind the most-subscribed channel on YouTube added two million weekly subscribers to push his total count up to 475 million. Perhaps he was aided by his big streamer showdown video, since the co-host of that clip -- iShowSpeed -- also cracked the Top 50 in 37th place. Even if MrBeast is #1 in the Global Sub Top 50, he's not the most dominant theme in the chart. That distinction belongs to a platform that is redefining internet culture across national and linguistic borders. Visit Tubefilter for more great stories.

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Plug and Play, the world’s largest innovation platform and venture capital firm, announced its first location in Limassol, Cyprus. The initiative is co-funded by the Republic of Cyprus through the Cyprus Deputy Ministry of Research, Innovation and Digital Policy and the Research & Innovation Foundation (RIF) with support from corporations, ASBIS, Tototheo, Mastercard, and ECOMMBX. […]

A new platform connecting creators, brands, and shoppers through performance-driven commerce, cashback rewards, and digital storefronts Zokera, an emerging player in India’s rapidly growing creator economy, has introduced a platform designed to connect brands, creators, and shoppers through a unified, performance-driven commerce ecosystem. The launch reflects a broader shift in how digital commerce is evolving, […]

Case study shows faster development and stronger-performing concepts NIQ, a global leader in consumer intelligence, shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant […]

Vive Communications, an all-in-one VoIP and collaboration platform, has been acquired by Pure IP. Vive Communications was advised by IT ExchangeNet. IT ExchangeNet, a leading M&A advisory firm serving mid-market VoIP, UCaaS, and IT-enabled businesses, today announced the acquisition of Vive Communications, a unified communications and collaboration solutions provider by Pure IP, a BCM One company, who […]

Together, Infobip and Telescope partnered with major entertainment awards programs to process global award voting. Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards. With their reach and availability on all […]

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

Google explains why it doesn't matter if websites are getting heavier and the takeaway has everything to do with SEO. The post Google Explains Why It Doesn’t Matter That Websites Are Getting Larger appeared first on Search Engine Journal.

Mallory Simmonds replaces Melissa Chapman, who left in February.

AMV BBDO created the ad.

The drinks brands' decision follows widespread criticism of the London festival's booking of West.

Advertising is training AI on what culture is. Are we comfortable with what it’s learning from?

New agency won car brand's business after a multi-stage pitch.

An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud. The post How marketing leaders are getting unstuck from Salesforce appeared first on MarTech.

New platform from Appsmith combines conversational web design with AI agents that keep websites performing for months and years to come. Kite (kite.ai), a new AI website builder from Appsmith, is now available for freelance web designers and small business owners who want a professional website without the ongoing burden of website management. This new […]

Natural language search now surfaces any moment across 8TB of media — in seconds TwelveLabs, the video understanding company, announced it has built an AI-powered digital archive for UNICEF Korea, transforming more than 8 terabytes of fragmented media into an instantly searchable asset library. The system reduces media search time by approximately 95%, turning previously […]

HTAG Analytics launches MCP connectors for Claude and Perplexity, giving AI agents live access to 40+ Australian property metrics across 5,000 suburbs. HTAG Analytics Becomes First Australian Proptech to Launch MCP Integrations with Claude and Perplexity AI The biggest bottleneck in property research isn’t data availability — it’s interpretation time. We’ve turned a process that […]

TFSF Ventures FZ-LLC (RAKEZ License 47013955), a venture architecture firm that deploys intelligent agent infrastructure across 21 verticals, has published a complete showcase package from a live autonomous agent deployment — including a public GitHub repository containing the full source code, a product walkthrough video, and a fully operational client dashboard — in what the firm […]