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19,600 articles covering the AdTech ecosystem
Jon Cook on 30 Years at VML and Handing the Agency Over to His Best Friend
The WPP exec said he’s ready to climb a new career mountain.
ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
OpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
Can Adtech Afford the Infrastructure Behind the AI Boom?
Artificial intelligence is quickly finding its way into nearly every part of the advertising ecosystem. It is helping platforms build more sophisticated audience models, optimize campaigns in real time, generate and adapt creative, and make sense of the enormous volumes of data flowing through digital advertising. For an industry that has always competed on speed, […]
Pixability Launches New Solution to Help Advertisers Avoid ‘AI Slop’ on YouTube
Powered by Pixie Agentic AI and Famous Birthdays Creator Verification Data, New Capability Helps Distinguish High-Quality Content and Verify Human Creators Pixability, the leading YouTube technology and data platform, today announced the launch of a new solution that helps advertisers identify and avoid very low-quality AI-generated content, often referred to as “AI slop,” on YouTube. […]
Helppli Launches HelppliX Agent, Giving Businesses an AI Front Line for Customer Service
Helppli, the AI product studio behind HelppliX, today announced the launch of HelppliX Agent, a configurable AI agent that gives businesses a faster, more consistent way to handle customer conversations across voice, WhatsApp, SMS, web chat, and email. Helppli, the AI product studio behind HelppliX, today announced the launch of HelppliX Agent, a configurable AI […]
Creatify Labs launches Boreal-H3, a MiniMax H3 video model post-trained for advertising
Boreal-H3 scores a third higher than its MiniMax H3 base on Creatify’s Ads Quality Index and costs $0.04 per second, about one-twelfth the price of Seedance 2.5. Creatify Labs today launched Boreal-H3, an AI video model for ads built by post-training MiniMax H3 in partnership with MiniMax. Creatify trained the model on the work an […]
ResiDesk Launches Intelligence Platform With Custom AI Analysts and Lease Audit
New capabilities move multifamily AI beyond generic assistants, combining resident signals, operating data, and customer-specific rules to help teams identify and act on opportunities to improve NOI. ResiDesk, the AI operations and intelligence platform for multifamily, today announced the launch of ResiDesk Intelligence with custom AI analysts and Lease Audit, giving owners and operators new […]
Hyundai renews sponsorship of Prime Original movies in UK
Amazon Ads has announced that Hyundai Motor UK has renewed and expanded its exclusive sponsorship of new Prime Original movies on Prime Video in the UK for a second year. The sponsorship will feature 25 per cent more new Prime Original movies in which Hyundai will feature as exclusive sponsors. It will also include a […]
The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers
Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry. I stopped buying display advertising in 2016, and viewability was a big part of why. Advertisers had spent years buying impressions before it became evident that an ad being served didn’t mean a […] The post The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers appeared first on AdExchanger.
How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust
Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages. The post How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust appeared first on AdExchanger.
Warner Bros.' 'Digger' Buried In $8M Opening
Warner Bros.' high-risk film "Digger" stumbled in its box-office debut, and Tom Cruise's star power was not enough to dig it out. The movie pulled in a disappointing $8 million in box-office revenue during its wide U.S. release, according to IMDb's Box Office Mojo.
‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Why this year’s Advertising Week New York feels different (yes, we know we say that every year).
Media Buying Briefing: With so much at stake, midterm election spending is insane
With a record $11.6 billion expected to be spent once all votes are cast and counted, this midterm election season is like none ever experienced before.
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.
Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators
Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.
The Comment Section Dies A Second Death; Consumers Aren’t Sold On Shopping Agents
OpenWeb files for bankruptcy; consumers lean into agents buying; and there’s a new streaming service in town. The post The Comment Section Dies A Second Death; Consumers Aren’t Sold On Shopping Agents appeared first on AdExchanger.
Meta’s Muse AI collects private user data
Security researchers found that the artificial intelligence-powered app extracted information on users’ personal contacts, per reporting from Wired.
Instagram adds Threads sharing sticker for Stories
The feature allows users to add previously liked or saved posts to a Stories frame, replicating a similar quote post update.
Instagram adds AI songs to DMs
Users can generate lyrics and music to share AI-generated tracks with their friends, echoing a similar paid Snapchat feature.
Instagram tests read-only mode
The feature would allow users to view profiles but would not enable liking, messaging or following.
X launches updated video composer
The new editor features an improved captioning process and a more intuitive layout.
Publicis Groupe Wins Big Accounts With "No-Pitch" Method
Publicis Groupe has been on a winning streak, picking up several multi-billion dollar accounts with an aggressive “no-pitch” approach, Portada writes in an analysis. Recent wins include Pepsico, Microsoft and LVMH. However Omnicom Media Group has scored such global wins as Adidas, IBM, Royal Caribbean, Roku and Bloomberg and has retained such accounts as Uber, Delta Air Lines and Dyson.
YouTube Updates Shorts Experience To Focus On Original Content
YouTube has adjusted its Short recommendations so that users will see less original content, 9to5 Google reports. Shorts is built on quick, attention-grabbing content, and one easy way of creating them is to knock out portions of long-form videos. To improve the Shorts experience for everyone, we’re updating our recommendation systems to further prioritize original content and reduce the reach of content re-uploaded from other creators without adding anything of your own,” YouTube says.