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16,130 articles covering the AdTech ecosystem
MySpace’s owners want to bring it back. But does it belong in 2026?
We might get MySpace before we get GTA 6. Anyone aware of the internet in 2006 knows about MySpace, the music-driven networking site that arguably pushed the world into our modern era of social media (and made sure everybody had at least one friend thanks to Tom). In its heyday, MySpace had over 100 million […] Visit Tubefilter for more great stories.
How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom
Can you remove negative content from Google? Uncover the truth about suppression and overcoming unfavorable online articles. The post How To Remove Negative Content From Google Before AI Answers Cite It appeared first on Search Engine Journal.
Ad Tech’s Last Neutral Party Just Picked A Side
When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity vendor among many. It was the connective tissue letting competing agencies, brands and platforms move data and identity across each other’s walled gardens, on the understanding that […] The post Ad Tech’s Last Neutral Party Just Picked A Side appeared first on AdExchanger.
A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission
Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a little unglamorous, but crucial for a healthy body. Or, in this case, a healthy content marketplace. In late July, three […] The post A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission appeared first on AdExchanger.
Media Buying Briefing: How Instrument won Croc’s business in a day
The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they're comfortable with.
Why Georgia-Pacific bet the future of programmatic on supply, not demand
Georgia-Pacific cut its SSPs by 80%. Here’s what it learned about supply-side control.
Meet the interior design creator who made a reluctant pivot that paid off
Julie Sousa had an interior design company and viral content, but after hiring a manager, was pressured to pivot. It worked.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff appeared first on AdExchanger.
David Sackeroff, Emmy-Nominated ‘Seinfeld’ and ‘Home Improvement’ Production Designer, Dies at 81
David Sackeroff, an Emmy-nominated production designer and art director known for his work on classic shows like “Seinfeld,” “Alf” and “Carol & Company”, died July 10 on Bainbridge Island, Wash. He was 81. Sackeroff was born on November 8, 1944. He spent his childhood constructing miniature puppet theaters and developing a fascination for spatial storytelling. […]
New in Ad-Land: AI Transformation Teams are Reshaping How Brands Organize for the Future
Marketing organizations are changing as artificial intelligence forces a rethinking of how creative, media, and data functions operate together. The emergence of dedicated “transformation teams” within organizations is one interesting shift in marketing operations. These specialized groups now carry responsibility for identifying AI providers, implementing changes, and ensuring the technology actually delivers on its promise. […]
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe
AI's impact outpaced our ability to measure it in H1 2026. Indig's citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next. The post AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands appeared first on Search Engine Journal.
Have you heard? Addison Rae has a Fortnite skin and Erling Haaland has a secret weapon.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, everyone's favorite Diet Pepsi drinker headed to Fortnite, Norway's biggest soccer star shared the secret behind his YouTube success, and a "chicken amusement park" got shut down. Creator commotion Aiddson Rae is the latest creator with a custom Fortnite skin. The TikTok star-turned-pop songstress is pretty in pink as she becomes the latest creator featured in the Fortnite Icon Series. Rae says she started playing Fortnite in high school, and her inclusion in the game will be a "big flex" among her little brothers. Visit Tubefilter for more great stories.
ChatGPT Ads Are Here. Now Comes the Hard Part.
If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no. On this episode of Inside the Stack, AdExchanger speaks with Mary Gabrielyan, Chief Strategy Officer at AI Digital, about what OpenAI’s move into advertising actually means for marketers. CPC bidding, pixel […] The post ChatGPT Ads Are Here. Now Comes the Hard Part. appeared first on AdExchanger.
Led by U.S. sales, TikTok Shop is on track to hit $100 billion of gross merchandise value in 2026
Five years ago, TikTok Shop's annual gross merchandise value (GMV) totaled less than $1 billion. In 2026, the ecommerce hub is on pace to increase that number a hundredfold. According to data from Momentum Works and Tabcut, TikTok Shop's 2026 GMV has already surpassed $50 billion, with U.S. sales leading the way. Momentum Works and Tabcut reported that TikTok's total GMV reached $50.3 billion during the first half of 2026. That number represents a year-over-year increase of 92%. Slightly more than half of that value flowed through the Shop tab, while approximately 40% was attributed to video. The remaining 8% came from live-streaming sales. Visit Tubefilter for more great stories.
Is there a right way to moderate children’s screen time? One approach may rise above the rest.
As parents, teachers, and world leaders attempt to rein in the effects of excessive screen time among children, a variety of approaches are becoming more common. For some creators, such as AboFlah, hard-and-fast screen time limits are the way to go. Others, including Ms. Rachel, strive for "balance." Creators like Casey Neistat question the link between screen time and negative mental health outcomes. Given the breadth of mediation tactics on display, it may seem as if there is no "silver bullet" approach that works for every parent. Researchers at the University of California at Davis, however, have put that hypothesis to the test. Across a two-year, longitudinal study, the research team observed parents in South Korea as they applied three distinct screen time mediation strategies within their homes. Visit Tubefilter for more great stories.
For vertical live streamers, YouTube is stressing that practice makes perfect
Nearly a year after it was first teased, Practice Mode for Vertical Live is here. That's the name of a new feature that provides a trial run for streaming greenhorns who are looking to go live more often. The Vertical Live format, which was first teased in 2023 and rolled out a year later, is the YouTube Shorts version of TikTok LIVE. It brings streaming content to the Shorts feed while also letting creators stream in an environment filled with revenue streams and other monetization features. Some creators who have tried out Vertical Live have described it as an "OP" form of streaming. Visit Tubefilter for more great stories.
So, theoretically, how much does it cost to buy fake views, followers, comments, likes, and shares right now?
It’s not a secret that you can buy social engagement. A quick search for “buy YouTube subscribers,” “buy TikTok views,” “buy Instagram comments,” and you’re swarmed with a metric ton of websites promising all that and more–and quick delivery to boot. These services are not new. They’ve been around as long as social media has, […] Visit Tubefilter for more great stories.
Netflix knows how big trailers can be, so it got an exclusive window for a ‘Grand Theft Auto VI’ preview
We got video game trailers on Netflix before we got Grand Theft Auto VI. Jokes aside, the distribution plan for an upcoming GTA VI preview reveals shifting tides in the gaming world. On August 27, Netflix will give viewers an "extended look" at the long-awaited next chapter in Rockstar Games' open-world franchise. Then, six hours later, the same preview will drop on YouTube. The 13-year gap between the fifth and sixth installments of Rockstar's signature franchise has turned GTA VI into one of the most anticipated video games of all time. Visit Tubefilter for more great stories.
With “the largest raise in live shopping,” Whatnot achieves $20 billion valuation
In 2025, Whatnot raised two funding rounds, each of which brought in more than $200 million of fresh capital. Now, the live shopping platform is showing that its big year was not a fluke. It has announced a $545 million Series G round that values the company at $20 billion. ICONIQ, Lightspeed, and Avra led the round. Previous Whatnot investors who participated in the Series G include Andreessen Horowitz, Greycroft, and Y Combinator. In a blog post, Whatnot called its new round "the largest raise in live shopping." Visit Tubefilter for more great stories.
What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
Ticker: David Ellison Believes CNN Plays a Role in Paramount-WBD Merger Delay
A court date has been set in 2027 for the cases seeking to block the Paramount Skydance-Warner Bros. Discovery merger
Flo Anthony, Pioneering Page Six Entertainment Journalist, Dies at 74
Flo Anthony, an entertainment journalist known for being the first Black woman to work for the New York Post’s entertainment and Page Six departments, died Thursday after a battle with cancer. She was 74. Anthony’s death was confirmed to Variety by Jack Hirsch, the biographer of Anthony’s husband, Michael Spinks. While working as a journalist, […]