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19,600 articles covering the AdTech ecosystem
Zefr To Deliver Brand Safety Measurement On Reddit Platform
Zefr has formed a partnership with Reddit to provide brand safety and suitable measurement on the Reddit ad platform, PPC Land reports. “By bringing Zefr's content intelligence to Reddit, we can help brands better understand where and how they show up, uncover valuable audiences, and ultimately turn greater transparency into greater opportunity and performance," said Rich Raddon, co-founder and co-chief executive of Zefr. The firms did not specify a start date, prices or markets.
Trump Fires Back Against CNN, MS Now And Politico In Court
The Trump administration has returned fire in court against CNN, MS Now and Politico, saying it was in its rights to block the three outlets, The Hill reports. “The President concluded that they have failed to maintain basic minimum ‘standards of professionalism and decorum expected of those given access to the White House Complex, including’ by ‘publishing sensitive or classified information,’” the DOJ attorneys argued in a Friday night court filing.
Best Buy Ads’ Patrick Albano: For Commerce Businesses, Sales Is the North Star
Most media businesses start with the audience and work down toward the sale. Best Buy Ads starts with the sale and works back up. That inversion shapes everything from how the company builds ad products to how it thinks about customer lifetime value. “At a commerce business, sales is the north star. As we’re deciding […]
Creators are Scaling Fast – IAB Says Brands Must Navigate a Minefield
The creator economy has been algorithm-driven for years, but generative AI is introducing something different: a fundamental shift in how content gets made, who makes it, and whether audiences can tell the difference. That shift is creating both opportunity and a dose of anxiety. Established creators can now produce more content faster. Newcomers can enter […]
Google Shows How Long Crawling, Indexing & Recovery Can Take via @sejournal, @MattGSouthern
Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona. The post Google Shows How Long Crawling, Indexing & Recovery Can Take appeared first on Search Engine Journal.
Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse via @sejournal, @MattGSouthern
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits. The post Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse appeared first on Search Engine Journal.
The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly
In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly has since evolved into an all-in-one creative AI studio, where users can create, edit, and enhance images, video, and audio with professional tools and AI models from Adobe, Google, OpenAI, Runway, Kling AI, Luma AI, and more. Now, Adobe is […] Visit Tubefilter for more great stories.
Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a YouTube legend is ending a chapter of his career, two others are thinking about a comeback, and a Finnish creator found a clever response to a racist remark. Creator commotion PewDiePie has decided to call it quits on his vlogs. After stepping away from gaming content, moving to Japan, and having a kid with his wife Marzia, Felix Kjellberg documented his son's early years with vlogs that offered candid snapshots of his life abroad. But as he reckons with his fame and watches his son grow, the man known as PewDiePie is moving on. "It's a good time to stop," he said. Visit Tubefilter for more great stories.
Apple Collapses Data Harvesting From macOS Due To AI Agents
Apple has tightened its full disk access on macOS to force agentic apps to require preauthorization before bypassing standard system controls - move intended to ensure those who wish to grant an app access to their data on a device running macOS can do so only with very explicit user action.
Amex Is Turning Harry Styles Fandom Into a Membership Perk
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
Ticker: CNN Boss Mark Thompson Meets With New Owners About Future
Thompson reportedly wants assurance of editorial independence.
Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds. The post Shopify Now Enrolls Your Store In Every New AI Shopping Channel appeared first on Search Engine Journal.
Watch the newest commercials from Honda, Experian, Progressive and more
Honda says, “When imagination charts the course, anywhere is possible.”
Here Are the Cable News Ratings for September 2026
CNN and MS NOW have demo battle.
Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – including The Trade Desk and its Unified ID 2.0 initiative, LiveRamp, ID5, Permutive and Audigent – from collecting data or serving ads on Safari. (They […] The post Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS appeared first on AdExchanger.
FTC Secures Settlement that Protects Small Businesses from Illegal Price Discrimination
Settlement with Southern Glazer’s will help level the playing field for small businesses and facilitate consumer access to lower-priced wine and spirits at local retailers The Federal Trade Commission secured a settlement agreement with Southern Glazer’s Wine and Spirits LLC, the nation’s largest distributor of wine and spirits, that will redress allegedly illegal price discrimination practices and make it easier for small businesses to compete against large chain retailers. View Press Release
FTC, States Sue Lens.com for Misrepresenting the Price of Contact Lenses in Search Ads and on Its Website
Lens.com hides bogus ‘taxes & fees’ charge that often doubles the price of contact lenses for consumers, the FTC and states allege Today, the Federal Trade Commission, joined by the Utah and Nevada Attorneys General, sued to stop a long-running deceptive pricing scheme run by contact lens retailer Lens.com Inc. View Press Release
Netflix Is Winning Streaming And Next Step Is More Ads
After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix.
Digital Audio, CTV Team Up To Make Issue Ads Harder To Ignore
Encountering the same campaign in multiple places has a way of making people remember it.
The Machine Web Needs Its Own Economy
The web spent decades learning how to price human attention. It now has to learn how to price machine utility. That process has begun. The contest over the billable event will decide how much of the open web has a viable place in the machine economy.
Google Urges Fact Checking For Anyone Publishing Content Using Generative AI
Generative models do not retrieve facts, but predict a likely sequence of words based on their training data, Google explained in a post. Based on this, generative AI outputs may contain inaccuracies, which are also known as hallucinations.
Havas and F.Y.Eye Help NYC Nonprofits Tell Their Stories
Via the program, dubbed the Nonprofit Co-Lab, Havas employees and local artists worked with each nonprofit over several months, teaching them to tell their stories and communicate with the public.
Potential For Catastrophic Space Wars Is Real, Says PBS' 'Nova'
Subtitled "Space Wars," a new episode of "Nova" presents a number of scenarios in which outer space wars might be waged and the havoc they would wreak.
AI Opens A 'Second Front Door' For Consumers, Trust Gaps Remain
Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why.