News

The drinks brands' decision follows widespread criticism of the London festival's booking of West.

Advertising is training AI on what culture is. Are we comfortable with what it’s learning from?

New agency won car brand's business after a multi-stage pitch.

An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud. The post How marketing leaders are getting unstuck from Salesforce appeared first on MarTech.

New platform from Appsmith combines conversational web design with AI agents that keep websites performing for months and years to come. Kite (kite.ai), a new AI website builder from Appsmith, is now available for freelance web designers and small business owners who want a professional website without the ongoing burden of website management. This new […]

Natural language search now surfaces any moment across 8TB of media — in seconds TwelveLabs, the video understanding company, announced it has built an AI-powered digital archive for UNICEF Korea, transforming more than 8 terabytes of fragmented media into an instantly searchable asset library. The system reduces media search time by approximately 95%, turning previously […]

HTAG Analytics launches MCP connectors for Claude and Perplexity, giving AI agents live access to 40+ Australian property metrics across 5,000 suburbs. HTAG Analytics Becomes First Australian Proptech to Launch MCP Integrations with Claude and Perplexity AI The biggest bottleneck in property research isn’t data availability — it’s interpretation time. We’ve turned a process that […]

TFSF Ventures FZ-LLC (RAKEZ License 47013955), a venture architecture firm that deploys intelligent agent infrastructure across 21 verticals, has published a complete showcase package from a live autonomous agent deployment — including a public GitHub repository containing the full source code, a product walkthrough video, and a fully operational client dashboard — in what the firm […]

Clickthrough introduces AI consulting and AI consultancy services to help businesses automate digital marketing systems and stay competitive in the AI era. After 17 years of delivering digital marketing services and training across New Zealand and Australia, Clickthrough has launched a dedicated AI consulting and AI consultancy service designed to help businesses automate and scale […]

New in-app tool lets users generate AI videos from scratch or from a photo – no third-party apps required Clapper, the creator-first short-form video and livestream platform, announced the launch of its native AI video generation tool, giving creators the ability to produce AI-generated video content entirely within the Clapper app. The new feature enables […]

New subsidiary to Drive Advertising, Branded Content, and Original Media across its Network GBT Technologies, Inc., a technology developer specializing in artificial intelligence (AI), Internet of Things (IoT), and intelligent platform technologies, announced the formation of Cube X Media Corporation, a wholly-owned subsidiary focused on content creation, digital advertising, and media distribution across its network […]

Optimove and Smartico to remain fully independent, each continuing to innovate and grow the iGaming CRM marketing industry Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming […]

Newest MadCap Syndicate version conducts AI-powered semantic search and analysis at scale, enables the creation of customized portals with full control and AI-readiness, and expands capabilities for converting content silos into a single source of truth MadCap Software, Inc., the leader in multi-channel content authoring, management and publishing, backed by global investment firm Battery Ventures, […]

Hosted.com’s Website Builder add-on is designed to help SMEs and startups create and manage professional websites without coding. Hosted.com’s Website Builder provides a drag-and-drop editor designed to help freelancers, startups, and SMEs create and manage websites without needing prior coding or web design experience. The tool is available as an add-on to the company’s Web […]

A Rome court has ruled that Netflix price hikes in Italy are illegal. The decision sides with a consumer advocacy group which claims the streaming giant broke local rules by raising prices to its service between 2017 and 2024 and said customers are entitled to a refund. The Rome ruling comes days after Netflix announced […]

Google's John Mueller says that those who self-identify as SEO gurus are clueless imposters. The post Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” appeared first on Search Engine Journal.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Ingenuity+ is assisting with the process.

TBWA\MCR won the Grand Prix last year for its work with charity Prost8.

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

In today's Digest, we look at OpenAI's purchase of TBPN: Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok, and the growing 'passive' approach to social media The post Digest: OpenAI Buys TBPN; CNN Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO? appeared first on ExchangeWire.com.

GoWit, a global ad tech company leading omnichannel commerce and retail media advertising for retailers, brands, and agencies, is excited to announce the appointment of Harish Pandey as head of growth for MENA and India, where he will lead the [...] The post Harish Pandey Joins GoWit as Head of Growth for MENA & India appeared first on ExchangeWire.com.

Ad Age explores why colleges and universities can no longer rely on traditional recruitment strategies to attract prospective students.

The former Profitero and 360i executives are reuniting for a new venture.