News
11,730 articles covering the AdTech ecosystem
Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars
A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.
Adtech’s Real Superpower Is Infrastructure: Magnite CTO David Buonasera
As adtech executives spend most of their time talking about AI, identity and data, David Buonasera has a different obsession: making sure the lights stay on when hundreds of millions of viewers suddenly decide to watch the same sporting event at once. For the CTO of Magnite, infrastructure has quietly become one of the industry’s […]
Aldi leans into unboxing craze
Aldi Blind Boxes offer shoppers the chance to claim a free grocery bundle packed with trendy food items.
Dollar General shuffles executive ranks
The discounter’s changes included naming Travis Nixon, who joined the company last fall to head its AI optimization efforts, as chief data and AI officer.
Veterans voice in Web3
The internet’s next evolution-Web3-isn’t just a technical curiosity. It’s a movement redefining how we own, participate in, and benefit from digital economies.
The customer signals hiding in your ecommerce data — and what to do with them
Most ecommerce brands don’t use these 3 retention tactics. Learn how smart brands keep their customers.
90% of retailers are using AI. Far fewer are ready to run it at scale
Most retailers invest in AI, but few see results. This piece shows why success depends on store-level execution—and what’s needed at the edge to drive impact.
Dick’s, like many vacationers, is spending the summer in the Hamptons
A rotating pop-up will highlight the retailer’s private brands with curated assortments and event programming, Dick’s Vice President of Vertical Brand Marketing Aimee Watters tells Retail Dive.
Tractor Supply taps AI to help scale last-mile delivery network
The retailer has used the technology to help managers build delivery routes, and more AI-driven improvements are in the works.
Consumer sentiment rises from 4-month slump as gas prices fall
Consumers are “still seeing a lot of risks on the horizon,” according to Joanne Hsu, director of consumer surveys at the University of Michigan.
Target’s Brian Cornell to remain executive chairman after proposal rejected
Shareholders did not approve a policy suggestion making the board chair an independent director, despite pushback on Cornell's appointment.
Dick’s plots 100 Lids shop-in-shops by the end of the summer
A partnership featuring licensed and lifestyle headwear is already available at 46 locations and will expand nationwide in the months to come.
‘Chic. Affordable. Divine.’ Isaac Mizrahi returns to Target
At the turn of the century, the fashion designer worked with the discounter to bring stylish clothing to the masses. Can he pick up where he left off?
Optimizely Solves Marketing’s Biggest Broken Promise: True 1:1 Personalization at Scale
Its agent platform now enables brands to create a microsite for every target buyer – built, governed and continuously optimized by AI agents Optimizely, the leading digital experience platform (DXP) provider, announced limitless 1:1 personalization, a new capability within Optimizely Opal that helps marketing and digital teams deliver tailored digital experiences to every customer, across […]
Intellias achieves AWS AI Services Competency
Recognition reflects Intellias expertise in delivering AI outcomes across industries Intellias, an AI-enabled product engineering and digital solutions partner, has achieved the AWS AI Services Competency. The designation places Intellias among a select group of AWS partners recognized for proven capability in implementing generative AI solutions at scale on AWS infrastructure. The AWS AI Services […]
MNTN Brings Advanced Data Attribution to CTV with First of its Kind HubSpot Integration
MNTN’s new HubSpot integration brings Connected TV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue. MNTN , the technology platform bringing performance marketing to Connected TV, announced a new integration with HubSpot , the agentic customer platform for scaling businesses. The integration brings Connected TV performance data […]
tvScientific by Pinterest Debuts Creative Advisor, a Predictive AI Tool for Continuous TV Ad Creative Optimization
New solution analyzes TV creative using performance signals, helping advertisers drive consumer engagement, including an average 13% campaign performance improvement1 tvScientific by Pinterest, the performance TV advertising platform, announced Creative Advisor, the industry’s new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of […]
Content.One Launches MCP-enabled AI CMS for Multi-Site Organizations, Letting Marketers Build Entire Sites in Minutes
Federated enterprises can now generate multiple websites, schemas, and page components in minutes rather than days. Content.One today announced the general availability of its MCP server, which enables non-technical marketers to launch campaigns and entire websites with natural language prompts. Our agentic page creator cuts enterprise workflows down from 32 hours to one, with precision.” […]
Brave Browser & Search Engine expands into France and Germany with key hires
After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing Zouher Yahia and Thomas Bindl as Senior Ad Sales Directors for France and Germany respectively. […]
Plat4orm and Edge Marketing Partner to Help Organizations Strengthen Visibility and Credibility in AI-Driven Search Environments
The firms have developed the Trusted Answer Growth System™ in response to evolving buyer research behavior across AI-powered search and discovery platforms Plat4orm and Edge Marketing announced a strategic partnership to help organizations in regulated industries adapt to changing buyer research and vendor evaluation behaviors emerging across AI-powered search and discovery environments. The firms are […]
PossibleNOW Brings DNC Compliance into the Agentic Era with DNCSolution for Salesforce’s Headless360
As enterprises move from browser-based applications to AI agents operating across channels, PossibleNOW extends real-time contact compliance wherever those agents run. PossibleNOW, a leader in enterprise marketing compliance solutions, announced that CEO Scott Frey will join Salesforce executives in New York this month to discuss agent-first experiences in a Headless360 world and the governance required […]
ChurnZero launches Agentic Essentials, the only customer success AI that delivers execution, intelligence and reach in one system
New subscription embeds each company’s business and customer context into more than 15 purpose-built agents and makes that intelligence available through ChurnZero and standalone AI assistants ChurnZero, the AI platform and partner for customer growth, announced Agentic Essentials, a complete agentic AI system for customer success in one subscription: agents that take on the work, […]
Highwire Names Kelly Losko Chief Financial Officer as Agency Enters Next Phase of Growth
The appointment follows Highwire’s acquisition of The Bliss Group, announcement of AcroAI, and the launch of Highwire Health, as the firm becomes the most formidable mid-sized agency in the US. Highwire, a strategic marketing and communications agency at the intersection of innovation and industry, announced the appointment of Kelly Losko, CPA, as Chief Financial Officer. […]
NASCAR to Launch Roblox ‘Driving Empire’ Update Featuring San Diego Military Base Track Ahead of Real-World Race (EXCLUSIVE)
Ahead of its much-hyped racing weekend in San Diego running June 19-21, NASCAR is launching a real-world accurate version of the Naval Base Coronado track in Roblox game “Driving Empire.” While NASCAR has previously added virtual versions of its LA Memorial Coliseum and Chicago Street courses, this game update marks the first-ever NASCAR track in-game […]