Best Buy Ads’ Patrick Albano: For Commerce Businesses, Sales Is the North Star

Most media businesses start with the audience and work down toward the sale. Best Buy Ads starts with the sale and works back up. That inversion shapes everything from how the company builds ad products to how it thinks about customer lifetime value. “At a commerce business, sales is the north star. As we’re deciding […]

Last updated Oct 4, 2026 by ATDb automated enrichment