News
19,610 articles covering the AdTech ecosystem
Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – including The Trade Desk and its Unified ID 2.0 initiative, LiveRamp, ID5, Permutive and Audigent – from collecting data or serving ads on Safari. (They […] The post Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS appeared first on AdExchanger.
FTC Secures Settlement that Protects Small Businesses from Illegal Price Discrimination
Settlement with Southern Glazer’s will help level the playing field for small businesses and facilitate consumer access to lower-priced wine and spirits at local retailers The Federal Trade Commission secured a settlement agreement with Southern Glazer’s Wine and Spirits LLC, the nation’s largest distributor of wine and spirits, that will redress allegedly illegal price discrimination practices and make it easier for small businesses to compete against large chain retailers. View Press Release
FTC, States Sue Lens.com for Misrepresenting the Price of Contact Lenses in Search Ads and on Its Website
Lens.com hides bogus ‘taxes & fees’ charge that often doubles the price of contact lenses for consumers, the FTC and states allege Today, the Federal Trade Commission, joined by the Utah and Nevada Attorneys General, sued to stop a long-running deceptive pricing scheme run by contact lens retailer Lens.com Inc. View Press Release
Netflix Is Winning Streaming And Next Step Is More Ads
After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix.
Digital Audio, CTV Team Up To Make Issue Ads Harder To Ignore
Encountering the same campaign in multiple places has a way of making people remember it.
The Machine Web Needs Its Own Economy
The web spent decades learning how to price human attention. It now has to learn how to price machine utility. That process has begun. The contest over the billable event will decide how much of the open web has a viable place in the machine economy.
Google Urges Fact Checking For Anyone Publishing Content Using Generative AI
Generative models do not retrieve facts, but predict a likely sequence of words based on their training data, Google explained in a post. Based on this, generative AI outputs may contain inaccuracies, which are also known as hallucinations.
Havas and F.Y.Eye Help NYC Nonprofits Tell Their Stories
Via the program, dubbed the Nonprofit Co-Lab, Havas employees and local artists worked with each nonprofit over several months, teaching them to tell their stories and communicate with the public.
Potential For Catastrophic Space Wars Is Real, Says PBS' 'Nova'
Subtitled "Space Wars," a new episode of "Nova" presents a number of scenarios in which outer space wars might be waged and the havoc they would wreak.
AI Opens A 'Second Front Door' For Consumers, Trust Gaps Remain
Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why.
Building A Trust Framework For The Advertising Ecosystem
Ultimately, trust is not just about fulfilling one's ethical responsibilities, it is about realizing the full potential and value of data as well. Trust and understanding about how data was derived leads to greater confidence in its use and better application of it.
Not YouTube, Or Paramount-WBD... What Is Netflix Now?
Recent Netflix moves aren't working so well - especially live programming, which is around 5% of its annual content spend.
VML Global CEO Jon Cook Set To Depart As Campbell Prepares To Succeed Him
Cook has spent three decades helping guide and shape VML from an emerging digital agency in Kansas City into one of WPP's largest creative networks. He was also the first CEO of WPP Creative.
Marketers: Stop Asking For AI Efficiency Discounts, Start Buying Deliverables
Ask for an operational audit breaking work into buckets: strategic work, repetitive implementation work, and complex tasks requiring a human touch.
Paramount, WBD To Rebrand As Skydance Following Merger
Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name - Skydance Corp. - the name Paramount Skydance chairman/CEO David Ellison gave it 20 years ago as a production company, Skydance Media, on the Paramount lot making film franchises including "Mission: Impossible" and "Top Gun," and many others.
YouTube Alters 'Shorts' Algorithm For Originality
In line with recent changes made by Meta and X, YouTube will update its Shorts recommendation algorithm in order to prioritize "originality."
Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart has kept the annual price at $98 since launching in 2020.
How TikTok is helping app advertisers rethink attribution
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. Partner insights from TikTok.
Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like a five-alarm fire and, to be fair, it was. The number of stories AdExchanger alone published on the vicissitudes of ATT is staggering. (I personally wrote about ATT almost as much as I did […] The post Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT appeared first on AdExchanger.
Talent Tracker: Clarity Global, The EC Group, We Are Social, IDHL and more
Talent Tracker is a weekly column that rounds up people moves, promotions and new hires from around the advertising and marketing industry. The post Talent Tracker: Clarity Global, The EC Group, We Are Social, IDHL and more appeared first on New Digital Age.
Agency News: bray leino, Neverland, Medialab and more
bray leino launches first campaign […] The post Agency News: bray leino, Neverland, Medialab and more appeared first on New Digital Age.
New Business Bulletin: Dailymotion, VIOOH, BackLite UK and more
Dailymotion launches Dailymotion Business Dailymotion […] The post New Business Bulletin: Dailymotion, VIOOH, BackLite UK and more appeared first on New Digital Age.
The Weekly Closeout: Revolve debuts magazine and Cato closes 120 stores
The fashion retailer wants to connect more deeply with shoppers through a print publication. Meanwhile, the specialty apparel brand is accelerating closures.
Nike extends turnaround timeline amid more layoffs, sales declines
The activewear giant released yet another operational reset, which will lead to job cuts in the new year, and flagged “significant work ahead.”