News

A series of spots use non-actors and subtle storytelling to explore what meaningful connection looks like.

IAB's Agent Registry is a vetted menu of agentic tools from ad tech providers.

After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.

These industry leaders are meeting today's challenges with fresh ideas and relentless innovation.

The meat snack company's retail media strategy underpins the launch.

Having a good idea is the first step—these influencers and marketers know how to break through.

Company Unveils Next Generation Platform with New AI-First Experience, Major Enhancements, Free Trial, and a New Company Identity as BlueDolphin ValueBlue announced its transformation into BlueDolphin, unveiling a new brand and platform vision designed to redefine how organizations execute business transformation. The launch marks a significant milestone following the company’s 15th anniversary earlier this year. BlueDolphin […]

The Arena Group Holdings, Inc. , the brand, data and IP company home to many of the most recognizable brands including TheStreet, Parade, Men’s Journal, Athlon Sports, Surfer, ShopHQ and more, announced its partnership with Playwire, the ad monetization platform for digital publishers, bringing scale to high-impact advertising inventory. Through the partnership, Playwire’s direct sales […]

New enterprise deployment data from Automation Anywhere shows AI service agents resolving more than 80% of employee support requests, reducing ITSM licensing costs by up to 50%. Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, released new data showing that its AI agents are materially changing the economics of enterprise […]

Last week, Intentwise, a leader in marketplace management technology, defined a new category: Commerce Observability, the operating standard for modern marketplace commerce. Marketplace commerce has an observability problem. Signals are fragmented across multiple marketplaces and multiple siloes within those marketplaces. These fractured signals create blind spots and erode profitability. Commerce Observability is the ground truth for your […]

John Petralia, CMO at PubMatic chats about the latest adtech innovations and trends that are shaping unique advertising experiences in this interview by MarTechSeries: _____ Hi John, take us through some of your best marketing moments over the years? When I look back on my career, the moments that stand out most are when marketing […]

Enformion has launched its licensed Identity Intelligence Infrastructure, a unified data foundation designed to help organizations reduce data fragmentation and accelerate AI-driven innovation. By connecting billions of identity, contact, location, and professional data points into a high-fidelity identity spine, the platform enables more accurate identity resolution, improved analytics performance, and scalable data integration. Covering 98% […]

Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ Fastest Growing Companies 2026" ranking. The list highlights companies across North and South America that have demonstrated outstanding revenue growth and business performance. This [...] The post Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’ appeared first on ExchangeWire.com.

Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...] The post AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices appeared first on ExchangeWire.com.

Find out why Googlebot is no longer the only dominant crawler as OpenAI's ChatGPT-User takes the lead in web requests. The post ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal appeared first on Search Engine Journal.

ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […] The post Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools appeared first on AdExchanger.

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […] The post What Regulators Talk About When They Talk About Ad Tech appeared first on AdExchanger.

Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO

Aldi U.S. launched a new website and app powered by Instacart's white-label e-commerce and fulfillment platform, Storefront Pro.

Ozone's new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.

Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative.  Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a […] The post When AI Efficiency Is A Red Flag; Partners Plus Partners appeared first on AdExchanger.