Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like a five-alarm fire and, to be fair, it was. The number of stories AdExchanger alone published on the vicissitudes of ATT is staggering. (I personally wrote about ATT almost as much as I did […] The post Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT appeared first on AdExchanger.

Last updated Oct 2, 2026 by ATDb automated enrichment