News

QVC Group exits Chapter 11, CEO steps down

Mike George, who once led the company when it was Qurate Retail Group, has been named interim chief executive officer.

Ralph Lauren is on a winning streak

The company’s revenue was up 14% in the first quarter, led by 13% growth in North America and 40% growth in China.

The Marketing Funnel Isn’t Evolving. It’s Dead.

What if one of the biggest line items in your marketing budget is funding a strategy that’s already dead? AI is rewriting how customers are discovered, targeted, and converted, leaving the traditional marketing funnel behind. Most franchise brands are still budgeting for a customer journey that stopped existing years ago. For decades, performance marketing ran […] The Marketing Funnel Isn’t Evolving. It’s Dead. first appeared on Street Fight.

Nielsen acquires DoubleVerify to link ad verification, audience measurement

The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertiser concern.

Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe

YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.

The best campaign of July 2026, according to Ad Age readers

Ad Age readers voted for their top creative campaign of July 2026 in a fierce competition.

Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo

Why learning out loud wins when navigating five-month AI cycles.

How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement

The challenger beauty brand leveraged culture, comedy, and community insight.

Here are the marketing skills AI is making more valuable

As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology. The post Here are the marketing skills AI is making more valuable appeared first on MarTech.

Awestruck Launches Awestruck AI, a New Division That Embeds Inside Companies to Build Real AI Capability

The 4-time Inc. 5000 honoree used the same playbook to transform its own agency in months. Now it’s bringing that playbook to businesses nationwide. Awestruck, the full-service advertising agency and four-time Inc. 5000 honoree, today announced the launch of Awestruck AI, a new division dedicated to long-term AI implementation for businesses ready to move past […]

Foot Locker reinforces role in sneaker culture with new brand platform

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.

Behind Reddit and YouTube’s roles in AI visibility

Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal.

Week in Review: Nielsen Buys DoubleVerify for $2.15 Billion, Disney Agrees IP Deal with TikTok, and CTV Stars in Mixed Ad Tech Earnings

In this week's Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. Top Stories Nielsen Acquires DoubleVerify for $2.15 Billion US-based measurement business Nielsen announced this morning it has reached a deal to buy verification and fraud filtering specialist DoubleVerify Read More

Foot Locker - It Always Will Be Foot Locker - 2m10s

Apple goes inside a Brutalismus 3000 mosh pit for ‘Shot on iPhone’ spot

Fans become the camera operators for an experimental music video filmed from inside the audience.

Foot Locker walks through decades of sneaker history in nostalgic brand spot

Kim Gehrig directed the two minute Someplace ad, which is narrated by Method Man.

Apple - Brutalismus 3000 - Kairo (Official Video) - 3m45s

Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies

The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.

How to build a technology advisory committee that adds value

Reduce duplicate software, improve adoption, and align technology investments with governance that supports smarter purchasing. The post How to build a technology advisory committee that adds value appeared first on MarTech.

6 steps to protect your data from being stolen by vendors

Learn how to audit martech vendors, limit their access to sensitive data and make security part of every software purchase. The post 6 steps to protect your data from being stolen by vendors appeared first on MarTech.

OneBill Software Launches CPQ360.ai, an AI-First CPQ Built to Work With Any Billing Stack

OneBill Software announced the launch of CPQ360.ai, an AI-first configure-price-quote product built to run on top of any billing platform to complete the quote-to-revenue lifecycle. CPQ360.ai governs every quote, rep-built or AI agent-built, under the same pricing rules, margin guardrails, and approval logic, then hands off clean, billing-ready terms through native connectors — live today […]

Take-Two Interactive Reaches $1.4 Billion in Sales During ‘GTA 6’ Preorder Opening Quarter

Video game publisher Take-Two Interactive drew $1.39 billion in sales from April 1-June 30, the quarter during which it opened presales for “Grand Theft Auto 6.” That figure was not broken down by title in the company’s earnings results Friday, but Take-Two noted the total primarily reflected “better-than-expected performance” from the “NBA 2K” and “GTA” […]

How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology

The four arguments used to sell llms.txt would pass a text file about cats. Here's why that matters for every GEO tactic you're buying. The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.

Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster

Google's former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.