6,154 articles covering the AdTech ecosystem
Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative. Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a […] The post When AI Efficiency Is A Red Flag; Partners Plus Partners appeared first on AdExchanger.
Is the honeymoon over for commerce media? After five years of what one industry leader calls “easy growth,” the sector now faces harder questions about sustainability, shared language, and whether it can truly integrate into the broader advertising ecosystem. With ad spend forecasted to exceed $150 billion across the US and Europe, according to IAB [...]
Artificial intelligence already drives outcomes through embedded decisioning engines across demand-side platforms, supply-side platforms, and social media. Still, despite the ever-accelerating industry adoption of AI, there’s still a widespread tendency to underestimate how extensively AI optimization currently impacts campaign performance. “AI is really changing outcomes and not just workflows in media because first it’s embedded [...]
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals. The post Trust In AI Search Could Drop With Ads, Survey Shows appeared first on Search Engine Journal.
A cowgirl spokescharacter says that “GoodRx makes prescriptions simple—no nonsense.”
'Here we go. Ready or not, let’s do the news.'
All three cable networks had double-digit growth in total viewers and the Adults 25-54 demo.
After a recent acquisition announcement, the company sees the modular storage and organization brand as one of its most important growth engines.
Netflix has set the release dates for new episodes of “Sesame Street” and “Ms. Rachel” as it expands its kids’ content offering with renewals for more existing shows, a new series pickup and even the launch of a gaming app, Netflix Playground. The streamer has renewed “Trash Truck” for a third season, ordered more episodes […]
The grocer aimed to create a more consistent look for its store brand with packaging that has “appetite appeal,” its vice president of marketing said in an interview.
The discounter grew its board to 12 directors as it grapples with poor financial performance.
The plaintiffs want the grocers to reimburse them for costs incurred in opposing the companies’ effort to merge.
Joe Kelley, who will join the cooperative food wholesaler in May, served most recently as senior vice president of retail divisions for Kroger.
The retailer remains focused on what it calls “stringent” and "disciplined" inventory practices.
Adrianne Lee, most recently president and chief financial officer at the home goods conglomerate, will replace Marlo Cormier later this month.
The assortment, available online and in-store, includes craft kits, home decor, entertaining essentials and more.
The DTC brand launched a limited-edition collection with 49 styles, which are available through the mass retailer's website and in stores.
Engineers spend 40% of their time firefighting while outages are discovered by customers before monitoring tools catch them Modern production environments have outpaced the incident management practices built to support them, and the deficiency is now producing measurable failures. A new study released by NeuBird AI finds that nearly half of organizations (44%) experienced an outage […]