News

ESPN enlists Stavros Halkias for ‘Football’s On’ NFL campaign

The comedian and Ravens fan fronts Arts & Letters’ spot promoting the network’s growing slate of NFL programming.

ESPN - Football’s On - 30s

Personalization still falls short of customer expectations

Most brands recognize customers but don't understand their context. Learn what's keeping personalization from meeting rising customer expectations. The post Personalization still falls short of customer expectations appeared first on MarTech.

The Opportunity and Threat Of Google Buyer Direct

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk. The post The Opportunity and Threat Of Google Buyer Direct appeared first on AdExchanger.

Gen Z’s control era reshapes brands—dumb phones, opt-out AI and other trends

As Gen Z prioritizes control across choices, reporters on Ad Age Insider discuss how credibility and physical ownership are reshaping brands.

Introducing Leading Women Chile’s class of 2026

Celebrating the 2026 Leading Women Chile honorees.

Agency Brief—Alaska Air Group’s creative review takes flight

This week, we’ve got the scoop on Alaska Airlines’ creative review, plus a look at Shoulder Check’s growth and the latest quarterly results from WPP and S4 Capital.

CMO Moves—promotions jumped slightly in July, but companies still favor external candidates

The latest on key hires at companies such as Meta, General Motors, Whoop and Aura.

ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick

Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.

Ads of the Week: 9 Campaigns That Caught Our Eye, From Heineken to Goldfish

Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week’s most notable ads.

The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below our expectations and below the standard we hold ourselves to,” CEO Jeff Green told investors. Although he also cautioned that […] The post The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts appeared first on AdExchanger.

Sigma Signs Strategic Agreement with AWS to Accelerate AI Apps, Agents, and Analytics

Multi-year agreement deepens Sigma’s relationship with AWS, expanding joint go-to-market, co-selling, and availability in AWS Marketplace to help enterprises build and scale on governed cloud data. Sigma, the layer to build and scale analytics, apps, and agents, announced it has signed a multi-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS). “Sigma gives our […]

Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform

DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30% Premium to the 60-trading day VWAP Combination of Nielsen and DoubleVerify to Provide Clients Clear, Verified, and Independent Data for the End-to-End Advertising Segment – Enabling Superior Decisions and Outcomes Combined Company Expected to Generate over $4 Billion in Revenue on a Pro-Forma […]

PubMatic Announces Planned Retirement of Chief Financial Officer Steve Pantelick

Pantelick to serve as CFO into the first quarter of 2027, then as senior adviser through July 1, 2027; search for his successor underway PubMatic, Inc., the leading AI-powered ad tech company delivering digital advertising performance, announced that Steve Pantelick, Chief Financial Officer, intends to retire after fifteen years in the role. Pantelick will continue […]

Trading at the Speed of Tap: Ecer.com Powers the Next-Gen Mobile Experience for Global B2B Commerce

Integrating AI real-time translation, VR factory tours, and mobile video negotiations, ECER enables seamless, on-the-go global trade collaboration. Fueled by rapid advances in mobile internet and artificial intelligence, global procurement behaviors are undergoing a profound transformation. International buyers are increasingly using smartphones to source suppliers, submit inquiries, and conduct live negotiations—accelerating cross-border B2B trade from traditional […]

iQor Reveals AI-Enabled Operating Model Behind Industry-Leading Client Performance

Company Shares How It Combines Proprietary and Partner AI to Strengthen People, Improve Operations and Deliver Better Customer and Business Outcomes iQor, a global leader in customer experience business process outsourcing, revealed how its AI-enabled operating model drives better operations by embedding artificial intelligence across every stage of service delivery. By combining proprietary capabilities with […]

touchpoint.systems adds AI and RPA Workflows as Australian Businesses Seek to Scale Marketing Without Adding Headcount

touchpoint.systems has introduced AI and PRA workflow services, helping businesses automate their marketing and scale without proportional headcount growth. touchpoint.systems introduces AI and RPA workflow services as Australian businesses seek to scale marketing without adding headcount touchpoint.systems, a Brisbane-based marketing systems company, has introduced AI and robotic process automation (RPA) workflow services, helping businesses automate […]

authID Partners with Art Sales Vault to Bring Biometric Identity Verification to the Art Market

Partnership pairs authID’s biometric technology with ASV’s KYC and compliance platform to help auction houses, galleries, and dealers combat money laundering and identity fraud authID, a leading provider of biometric identity verification and authentication solutions, announced it has been selected by Art Sales Vault (ASV), a provider of compliance and transaction support services specifically designed […]

Lumina Datamatics Completes Acquisition of TNQTech, Creating a Global Leader in Scholarly Publishing Solutions

Lumina Datamatics, a global leader in content, retail support, and technology solutions, announced the completion of its acquisition of TNQTech, a leading Chennai-based publishing technology company. This transaction marks a significant milestone in Lumina Datamatics’ organic and inorganic growth strategy and positions the combined organization among the world’s largest providers of scholarly publishing solutions. The […]

V7 Launch Solidifies Rank Prompt’s Position As One of the Leading AI Visibility Tools

Most AI visibility tools stop at tracking scores. Rank Prompt’s AEO-specialized Agent turns that data into the actions that get brands recommended in AI answers Rank Prompt today announced V7, its latest release for helping brands understand and improve how they appear in AI-generated answers. It connects the Rank Prompt AI visibility tool to Claude Code […]

The BLU Group – Advertising & Marketing Launches Redesigned Website for Advisors Management Group

The custom website strengthens AMG’s digital presence through intuitive navigation, educational content, local SEO and clear paths to connect. The BLU Group Advertising & Marketing is proud to announce the launch of a redesigned website for Advisors Management Group, a fee-only fiduciary financial advisory firm serving individuals, families, and businesses nationwide from offices in La […]

The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell

Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations. The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.

Aceex Strengthens Privacy Expertise with IAPP CIPP/E Certification

Aceex announces that its Data Protection Specialist, Nadiia Bakharieva, has earned the Certified Information Privacy Professional/Europe (CIPP/E) certification from the International Association of Privacy Professionals (IAPP), one of the most recognised privacy credentials worldwide. The post Aceex Strengthens Privacy Expertise with IAPP CIPP/E Certification appeared first on ExchangeWire.com.

The Stack: AI Fuels Business

This week, AI remained at the centre of the digital economy even as legal and regulatory battles continued to reshape the competitive landscape. In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, [...] The post The Stack: AI Fuels Business  appeared first on ExchangeWire.com.