News

Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation Five9, Inc. (“Five9”), provider of the Intelligent CX Platform, announced the appointment of Jay Lee as Chief Marketing and Growth Officer, effective April 6, 2026. This new role unites global marketing with revenue strategy and operations to create […]

Xoople, the data infrastructure company building a global system of record for physical change on Earth, announced it has closed a $130M Series B, bringing its total raised to $225M, from investors including Nazca Capital, MCH, CDTI (Government of Spain), Buenavista Equity Partners and Endeavor Catalyst. This capital makes Xoople the top funded company in […]

Order supports broadening initial production rollout of next-generation head-mounted display program Vuzix Corporation, a leading supplier of AI-powered smart glasses, waveguides, and augmented reality technologies, announced that it has received and shipped against a new six-figure follow-on production order for waveguide-based AR display systems from a U.S.-based company that is a leader in technologically advanced […]

RankScore gives small businesses a full SEO workflow for a one-time fee, replacing tools that cost $400 a month and agencies that cost thousands Gulf Coast Brands LLC, a Tampa-area digital media and software company, has launched RankScore, an AI-powered SEO platform built for small business owners, solo founders, and content operators who need search results […]

Event teams can now query registrations, analyze attendance, and vibe code custom event sites using Swoogo together with Claude, ChatGPT, Gemini, Lovable and others Swoogo, the event management platform for B2B event teams, announced the launch of its native Model Context Protocol (MCP) server. Swoogo is the first and only event management platform to offer […]

The acquisition accelerates Levanta’s marketplace growth and gives Perch+’s sellers and publishers access to modern affiliate infrastructure Levanta, the leading affiliate and creator platform for e-commerce, announced the acquisition of Perch+, one of the earliest affiliate networks built specifically for Amazon sellers. Perch+’s network of sellers and affiliate partners will now operate within Levanta, giving […]

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and community impact.

Read the Ad Age Encyclopedia entry on customer data platforms (CDPs).

Read the Ad Age Encyclopedia entry on direct marketing.

Read the Ad Age Encyclopedia entry for call to action (CTA).

The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams. The post AI and empathy define the next era of marketing systems appeared first on MarTech.

Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.

The Georgia facility will shrink the toymaker’s logistics network while adding resilience and efficiencies.

The First Sale valuation method has helped companies lower their tariff costs for decades, but renewed scrutiny claims it harms U.S. production.

New AI capability helps teams analyze org metadata context and take action to manage complex CRM environments Metazoa announced a new Intelligent Assistant for its Snapshot platform on Salesforce AppExchange, the leading enterprise marketplace for partner apps and experts. The new capability helps organizations running Salesforce to analyze metadata context, diagnose issues, and take action […]

Ridge AI announced its emergence from stealth and a $2.6 million pre-seed funding round led by Madrona, with participation from TheFounderVC and a group of angels that includes founding leaders from Tableau, Trifacta, and Streamlit. Built on decades of data visualization research and open-source technology, the company enables B2B software companies to ship interactive, customer-facing […]

CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

Declining Google share and rising AI search usage signal a shift in where discovery happens and how SEO teams should allocate resources. The post The Top 6 Search Engines Market Share & The AI Search Engines To Watch appeared first on Search Engine Journal.

ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience. The post ChatGPT Search Is Citing Fewer Sites, Data Shows appeared first on Search Engine Journal.

A new creative platform features collectible sets, storytelling and fan activations ahead of the summer tournament.