News

The pivot challenge wellness brands must navigate

Early success creates the opportunity to scale, but the model that built that momentum needs to evolve.

Eugene Cheong - Cowards Don’t Go to Heaven - 55s

Tootsie Roll - Chameleon - 30s

Jack in the Box mascot is a 1980s soccer legend in World Cup campaign

TBWA\Chiat\Day LA creates a fictional football backstory about a talented but volatile player.

Jack in the Box - The Spiciest Player - 2m

Watch the newest commercials from American Express, Total Wireless, Marriott and more

NCAA track & field athlete Brandon Gorski stars in the latest from Marriott.

Microsoft Copilot - Pete’s Auto - 30s

How CMOs can create clarity in an AI-excess enterprise

Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action. The post How CMOs can create clarity in an AI-excess enterprise appeared first on MarTech.

When AI is choosing, how is brand loyalty earned?

Brand loyalty is becoming less about points and perks and more about the signals AI systems use to evaluate trust and relevance. The post When AI is choosing, how is brand loyalty earned? appeared first on MarTech.

Why marketers need both MMM & MTA in 2026

As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions. The post Why marketers need both MMM & MTA in 2026 appeared first on MarTech.

Salesforce acquires Fin, formerly known as Intercom

Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms. The post Salesforce acquires Fin, formerly known as Intercom appeared first on MarTech.

The Future Of Bidding Won’t Be Won By DSPs Alone

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome […] The post The Future Of Bidding Won’t Be Won By DSPs Alone appeared first on AdExchanger.

Fox Announces Plans To Acquire Roku For $22 Billion

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The post Fox Announces Plans To Acquire Roku For $22 Billion appeared first on AdExchanger.

DreamHost Expands Remixer into an AI Website and App Builder

Build customer portals, membership sites, booking apps, internal tools, and more. No coding required. DreamHost® announced that Remixer, its conversational AI builder, now creates both websites and full-stack applications from plain language descriptions, without writing a line of code. With Remixer, you can build a customer portal, a membership site, or a booking app the […]

Relativity Acquires Gavel to Extend its AI Platform for Legal Data Intelligence into Microsoft Word

Relativity has acquired Gavel, an AI-native legal technology company whose solutions are used by thousands of legal professionals to draft, review and automate legal work product. With the integration of Gavel, work product created in RelativityOne and Relativity aiR could be opened, drafted, edited, redlined and finalized inside Microsoft Word, with each edit syncing back […]

U.K. to Ban Social Media for Teens Under 16

The U.K. is moving ahead with a social media ban for teenagers under 16, Prime Minister Keir Starmer announced on Monday. If passed in parliament, the ban will go into effect by spring 2027. The platforms to be banned for under-16s include Snapchat, TikTok, YouTube, Instagram, Facebook and X. WhatsApp and Signal will not be […]

How One Team Earned 1,000+ AI Citations With Unique Research Data via @sejournal, @lorenbaker

Find out how PureLinq earned over 1,000 citations and links through strategic digital PR pitches that resonate with journalists. The post How One Team Earned 1,000+ AI Citations With Unique Research Data appeared first on Search Engine Journal.

L’Argus Quadruples Revenue Per Page with Opti Digital

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (15th June, 2026) announced a successful collaboration with L'Argus through its Ad Manager Hub and Insights Hub solutions. L'Argus is one of France's most established and trusted automotive [...] The post L’Argus Quadruples Revenue Per Page with Opti Digital appeared first on ExchangeWire.com.

Digest: Publicis and The Trade Desk End Dispute; Visa Enables ChatGPT Agent Payments

In today’s Digest, we cover the agreement between Publicis and TTTD; Visa integrating payments into ChatGPT for AI commerce and the Advertising Association unveiling a new global identity... The post Digest: Publicis and The Trade Desk End Dispute; Visa Enables ChatGPT Agent Payments appeared first on ExchangeWire.com.

Where CMOs are finding AI success and what gaps remain

A Boston Consulting Group survey found that 32% of CMOs are leaders in agentic marketing, but many are still learning to scale new processes.

As AI reshapes search, TikTok turns discovery into a performance pitch

The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.

The definitive Digiday guide to what’s in and out at Cannes 2026

Here's what's in and out for the Cannes Lions International Festival of Creativity.

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals

Media buyers explain how they compare DSPs on transparency, inventory and performance. The best of the lot? Take a look.