News
16,133 articles covering the AdTech ecosystem
Why MNTN’s CEO Isn’t Sweating Media Consolidation
“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […] The post Why MNTN’s CEO Isn’t Sweating Media Consolidation appeared first on AdExchanger.
The Trade Desk is betting part of its recovery on measurement nobody can argue with
Inside The Trade Desk’s plan to make cheap reach look cheap.
Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings
The Trade Desk laments 3% Q2 growth, while Teads swallows a 17% annual dip in revenue in a day set to fuel further speculation over consolidation in the sector.
Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.
Synthetic data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses
WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game. The post WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses appeared first on AdExchanger.
Comic: What A Meme.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: What A Meme. appeared first on AdExchanger.
Sky Bet ad sends Roy Keane and Micah Richards back through time
Ad was created by Anomaly.
LISTEN: Fear, Loathing and Endless Potential: AI4 Conference Takes Stock of Transformative Technologies
On today’s episode of “Daily Variety” podcast, Variety’s Corbin Bolies reports from Las Vegas where he is covering the AI4 conference with a slew of top leaders and true believers. The excitement around generative AI is still as hot as the temperature in Sin City, but the polarizing effect of the technology is evident as […]
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
WordPress security update fixes 12 vulnerabilities. Security researcher: "nastiest one is a login screen XSS." The post WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability appeared first on Search Engine Journal.
The Trade Desk’s revenue growth stalls even as it repairs agency rifts
Rather than dwell on its weak results and forecast, CEO Jeff Green pivoted to the future of ad tech and The Trade Desk’s role in it.
Nielsen to Buy DoubleVerify For $2.15B Cash
Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.
The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company
The Trade Desk's revenue growth has dipped to its lowest rate since 2020.
Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk
The holding company beat out incumbent WPP for the U.S. account valued at $520 million.
Nielsen nears a $2 billion take-private deal for DoubleVerify
Nielsen and DoubleVerify are in advanced talks, people familiar with the matter told Bloomberg.
Nielsen Is Acquiring DoubleVerify For $2.15 Billion
Less than a year ago, Integral Ad Science was taken private by private equity firm Novacap for $1.9 billion. Now, its biggest competitor is gone from the public markets, too. On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion, or $13.60 a share […] The post Nielsen Is Acquiring DoubleVerify For $2.15 Billion appeared first on AdExchanger.
Ryan Murphy on Toning Down Sex in ‘The Shards’ and Why L.A. Mayor Karen Bass Could Do a ‘Much Better Job’ Bringing Productions Back to Hollywood
FX’s “The Shards,” Ryan Murphy’s adaptation of the Bret Easton Ellis thriller novel, is a love letter to Los Angeles. Filming there, he told his producers, was a non-negotiable. “We shot it in L.A. and, of course, it could have shot in Canada,” the showrunner told Variety at “The Shards” New York premiere on Monday […]
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on Search Engine Journal.
Cutwater is the first brand to confirm a 2027 Super Bowl ad buy
The AB InBev canned cocktail brand will advertise in the game for the second time.
Week of July 27 Cable News Ratings: Fox News Records Total Viewer Gains
It was the most-watched cable network in primetime and total day.
Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven
Plus, Best Buy gets a new CMO.