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19,653 articles covering the AdTech ecosystem
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos. The post OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual appeared first on Search Engine Journal.
Jon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed
Cook spent three decades at VML and helped WPP's transformation from the top
Luca Guadagnino Is ‘Not Afraid’ of Sam Altman Backlash to ‘Artificial’: ‘People That Have a Lot of Power’ Should Be ‘Aware That You Must Be Responsible’
Luca Guadagnino’s “Artificial” takes on some of the most powerful leaders in artificial intelligence, including OpenAI CEO Sam Altman — but he’s “not afraid” of any potential backlash. Premiering at New York Film Festival on Monday, Guadagnino’s timely movie stars Andrew Garfield as Altman and centers on the time in 2023 when he was ousted […]
Midsize brewers shake up marketing strategies as Americans drink less
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
Week in Review: Goalhanger Brings Ad Sales In-House, Google Faces $3.2 Billion in Publisher Lawsuits, and IAB Europe Pushes CTV Measurement Standards
In this week's Week in Review: Goalhanger takes full control of ad sales, a US judge rules that Google can face $3.2 billion in publisher lawsuits relating to ad tech antitrust harms, and IAB Europe finalises its CTV transparency and measurement framework. Top Stories Goalhanger Brings Ad Sales Fully In-House with Plans for Upfronts Video Read More
Max Lanman is selling another used car—this time, a very manly 2012 Prius
Lanman, whose 2017 spot for a 1996 Honda Accord went viral, brings a charity angle to “Real Men Drive Prius.”
Jon Cook plans to leave WPP after 30 years at VML—what his exit signals for himself and the holding company
Cook plans to step down from his roles at WPP Creative and VML by March.
Paramount to change its name to Skydance after Warner Bros. Discovery deal closes
Once it acquires Warner Bros. Discovery Inc., Paramount Skydance Corp. plans to change its name to Skydance.
AI is making customers expect more and tolerate less
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person. The post AI is making customers expect more and tolerate less appeared first on MarTech.
B2B marketing doesn’t have an ROI problem. It has an evidence problem.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting. The post B2B marketing doesn’t have an ROI problem. It has an evidence problem. appeared first on MarTech.
DAZN becomes home of Portuguese Basketball
DAZN, the sports streaming platform, and the Portuguese Basketball Federation (FPB) have announced a new agreement for the 2026/27 season, which will see DAZN provide coverage of Portugal’s leading men’s and women’s basketball competitions. More than 400 games will be available live and completely free-to-view on DAZN. The partnership marks a change in how Portuguese […]
Data: Strictly is TV’s most read about show
Readership figures from Taboola show Strictly Come Dancing attracted significant reader interest as related news stories across Taboola’s network of publishers hit 2.2 million page views in one week. The 24th season got underway with a launch show on September 19th, before the first live show aired on September 26th. TV viewership for the live […]
Spain: DIGI TV customers surge 176%
DIGI is rapidly gaining ground in Spain’s pay-TV market, with its TV customer base surging 176 per cent year-on-year to more than 249,000 subscribers. The Romanian-owned operator has almost tripled its TV base over the last 12 months, making television one of the fastest-growing areas of its Spanish business. Growth has also accelerated during 2026. […]
ASA Bans Huel Podcast-Style Ad Over Unauthorised Health Claims and Irresponsible Dietary Messaging
The Advertising Standards Authority (ASA) has upheld two complaints against nutrition brand Huel Ltd.
Your Sellers Are Not Using the Data You Bought
Between a third and a half of purchased software goes unused, with analytical tools among the worst offenders. Our industry’s fix was to hire a translator instead of opening the audience data black box. Somewhere in your operating budget is a six- or seven-figure line for audience data. You approved it. It produces real value. […] Your Sellers Are Not Using the Data You Bought first appeared on Street Fight.
CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study
Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.
When A Search Query Becomes A Standing Instruction via @sejournal, @MattGSouthern
Google's AI Mode monitoring and OpenAI's dots keep requests active, with different tasks, sources, controls, and questions about site visibility. The post When A Search Query Becomes A Standing Instruction appeared first on Search Engine Journal.
Advance Local Selects ADvendio to Modernise Advertising Operations
ADvendio is excited to announce that Advance Local, one of the leading digital media and marketing groups in the United States, has selected ADvendio as its long-term partner for advertising order management and agentic advertising infrastructure. Advance Local is a nationwide [...] The post Advance Local Selects ADvendio to Modernise Advertising Operations appeared first on ExchangeWire.com.
Rocket Lab wins Synspective contract
California and New Zealand-based Rocket Lab has won its largest-ever launch contract for its Electron rocket. The contract came from Tokyo-based Earth observation business Synspective. “That brings the total number of Synspective launches on Electron to 47 – the most of any Rocket Lab launch customer. We’re proud to continue building out their low Earth […]
RMG agrees media rights renewals with British racecourses
Racecourse Media Group (RMG) has agreed long-term extensions for the audio-visual and data rights of 33 British racecourse shareholders. The extensions include all aspects of RMG’s media and data rights portfolio, encompassing streaming (Watch & Bet), DTH broadcasting, terrestrial television and international betting and non-betting rights, plus pre-race and race-day data rights, through to December […]
PlayKids Learning signs Disney+/Brazil, Roku/Mexico deals
PlayKids Learning, the learning entertainment service built around kids’ favorite characters, is expanding its footprint through new distribution partnerships with Disney+ in Brazil and Premium Subscriptions on The Roku Channel in Mexico. The launches make its library of safe, ad-free, character-led entertainment more accessible to families across Latin America. The announcements build on PlayKids Learning’s […]
Five B Corp businesses set for TV ad debut on Channel 4
Five B Corp businesses will make their TV advertising debut on October 4th, after winning the second iteration of Channel 4 Sales’ B Corp competition, run in partnership with B Lab UK. Adverts from SURI, Holy Moly Dips, Klyk, Faith In Nature and TOTM will premiere together in a specially crafted ad-break takeover during The […]
Spain: MasterChef Junior heads to Disney+
Shine Iberia, part of Banijay Iberia, has announced a new season of MasterChef Junior Spain which, for the first time, will premiere exclusively on Disney+ in Spain. The new season, premiering December 18th, has been developed specifically for Disney+, with a revamped structure, pace and content, while retaining the core DNA that has made the […]
US telcos combine for satellite connectivity
Three US cellular giants, AT&T, T-Mobile and Verizon, have created a joint-venture to offer their customers an end to ‘dead zones’ in rural and remote areas. The trio have hired Paul Roth as interim CEO of the JV while an active search is underway for a permanent CEO. Roth is a seasoned wireless industry executive […]