News

WTF is vector-based ad targeting?

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads.

The official judgmental map of Cannes Lions 2026

This map won't tell you where to go during Cannes Lions. It will tell you where you actually are.

Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go?

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power.  The post Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? appeared first on AdExchanger.

The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend.  It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required […] The post The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess appeared first on AdExchanger.

Virginia Is Not For Precise Geolocation Data Lovers

Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try. “There’s a business person right now who doesn’t know my name, but we’ll be best friends […] The post Virginia Is Not For Precise Geolocation Data Lovers appeared first on AdExchanger.

Hex Raises $70M Series C to Expand AI-Powered Data Analytics Platform

Hex Technologies raised a $70M Series C (led by Avra; a16z, Sequoia, Snowflake Ventures), bringing total funding to $172M, to expand its agentic-analytics platform.

WPP launches HEX, creating a new kind of talent pipeline designed for the AI era

WPP unveiled HEX, an AI-driven creative production studio, R&D lab and consultancy within WPP Production, staffed by ~50 Gen-Z creative technologists from its apprenticeship.

DfE ad shows teacher rapping and dancing her way to work

Campaign is M&C Saatchi Group UK’s first since winning DfE’s teacher recruitment account last year.

Nike - Never Slept Always Dreamed - 39s

Michelob Ultra - Pass for the Ages - 56s

Michelob Ultra hails New York Knicks championship with citywide campaign

The beer brand activates across TV, social, outdoor and fan events within hours of the final buzzer.

Kargo’s Alena Morris: CTV Insights Now Drive Video Strategy Across All Channels

MIAMI — Traditional channel-specific approaches give way to comprehensive marketing strategies as brands apply connected TV insights across video campaigns on desktop and social platforms, enabling cross-channel optimization rather than isolated performance evaluation. “Less and less marketers are thinking about channel strategies. They’re thinking about the holistic marketing strategy,” Alena Morris, vp, product marketing & […]

The MLB’s “Players Studio” will turn sluggers into content creators

As the World Cup, NBA Finals, French Open, and Stanley Cup Finals dominate global sports discourse, another professional league is quietly carrying on. The 2026 Major League Baseball season began in March, but over a lengthy 162-game schedule, baseball's top circuit struggles to generate as much hype as other sporting events. To solve that problem, the MLB needs to turn its biggest stars into recognizable celebrities -- and that's where the MLB Players Studio comes into play. The new content arm, which will focus on talent incubation, brand partnerships, and original programming, will harness the creative potential possessed by diamond legends. Visit Tubefilter for more great stories.

Have you heard? Ryan Trahan’s Joyride, NPR’s YouTube hire, and MrBeast’s next big milestone.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a creator finds a fitting way to promote his candy company, a Pinterest vet heads to the world of public radio, and the most-subscribed YouTube creator adds to his total. Creator commotion Ryan Trahan is looking for the state with the biggest sweet tooth. Trahan loves a coast-to-coast challenge, so he gave a boost to his candy company Joyride by visiting all 50 states in search of confection-crazed fans. The stunt will conclude with Joyride Day, a live-streamed celebration that will include Guinness World Record attempts and a whole lot of sour candy. Visit Tubefilter for more great stories.

Gay Dating Show Launched by TV Veteran Darren Kennedy and Former Hello Sunshine SVP Sue Kinkead

Pride month just got a little more dateable. TV veteran and fashion influencer Darren Kennedy has launched “Heyy Gay!,” a new LGBTQ dating show premiering on YouTube and Instagram. “In a world of swiping and algorithms, it felt like the right time to create something that leans into real life connection, spontaneity and the fun […]

6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

Brands such as Nike, Pepsi, and Michelob Ultra celebrated the New York Knicks' historic NBA championship.

Stripe Projects Opens Cloud Infrastructure Buying To AI Agents via @sejournal, @slobodanmanic

Your pricing page was built for humans. An agent buying infrastructure needs a structured catalog, a programmatic signup endpoint, and a delegated billing surface. The post Stripe Projects Opens Cloud Infrastructure Buying To AI Agents appeared first on Search Engine Journal.

Lyft - Save the Money - 60s

Nike serenades the Knicks with Billy Joel’s ‘New York State of Mind’

The Wieden+Kennedy spot was directed by Josh Safdie, a lifelong Knicks fan.

What Apple’s Gemini-Powered Siri Means For Search Visibility via @sejournal, @MattGSouthern

Apple's WWDC announcements turn the Google partnership into a shipping product, with open questions for search. The post What Apple’s Gemini-Powered Siri Means For Search Visibility appeared first on Search Engine Journal.

Government Order Shuts Down Fable 5 Despite Anthropic’s Objections via @sejournal, @martinibuster

U.S. export control directive forces Anthropic to shut down Fable 5 access. The company disputes the security concerns. The post Government Order Shuts Down Fable 5 Despite Anthropic’s Objections appeared first on Search Engine Journal.

Gelson’s appoints new president and CEO

Koichi Toyo, who has worked for parent company Pan Pacific International Holdings for more than two decades, takes over for the departing Ryan Adams.

Sleep Number files for bankruptcy, inks merger deal

Sleep Country Canada is the stalking horse bidder for the struggling 40-year-old retailer, which is known for its adjustable mattresses.

Roku Stock Jumps 20% on Report It’s in Sales Talks With a U.S. Media Company

Shares of Roku hit a 52-week high Friday on a report that the streaming platform company is in talks to sell itself. Roku’s stock closed at $143.66/share Friday, up 20% for the day, pushing its market cap up to about $21.3 billion. That came after Bloomberg reported that Roku has been “in discussions with at […]