News
19,663 articles covering the AdTech ecosystem
Your Sellers Are Not Using the Data You Bought
Between a third and a half of purchased software goes unused, with analytical tools among the worst offenders. Our industry’s fix was to hire a translator instead of opening the audience data black box. Somewhere in your operating budget is a six- or seven-figure line for audience data. You approved it. It produces real value. […] Your Sellers Are Not Using the Data You Bought first appeared on Street Fight.
CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study
Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.
When A Search Query Becomes A Standing Instruction via @sejournal, @MattGSouthern
Google's AI Mode monitoring and OpenAI's dots keep requests active, with different tasks, sources, controls, and questions about site visibility. The post When A Search Query Becomes A Standing Instruction appeared first on Search Engine Journal.
Advance Local Selects ADvendio to Modernise Advertising Operations
ADvendio is excited to announce that Advance Local, one of the leading digital media and marketing groups in the United States, has selected ADvendio as its long-term partner for advertising order management and agentic advertising infrastructure. Advance Local is a nationwide [...] The post Advance Local Selects ADvendio to Modernise Advertising Operations appeared first on ExchangeWire.com.
Rocket Lab wins Synspective contract
California and New Zealand-based Rocket Lab has won its largest-ever launch contract for its Electron rocket. The contract came from Tokyo-based Earth observation business Synspective. “That brings the total number of Synspective launches on Electron to 47 – the most of any Rocket Lab launch customer. We’re proud to continue building out their low Earth […]
RMG agrees media rights renewals with British racecourses
Racecourse Media Group (RMG) has agreed long-term extensions for the audio-visual and data rights of 33 British racecourse shareholders. The extensions include all aspects of RMG’s media and data rights portfolio, encompassing streaming (Watch & Bet), DTH broadcasting, terrestrial television and international betting and non-betting rights, plus pre-race and race-day data rights, through to December […]
PlayKids Learning signs Disney+/Brazil, Roku/Mexico deals
PlayKids Learning, the learning entertainment service built around kids’ favorite characters, is expanding its footprint through new distribution partnerships with Disney+ in Brazil and Premium Subscriptions on The Roku Channel in Mexico. The launches make its library of safe, ad-free, character-led entertainment more accessible to families across Latin America. The announcements build on PlayKids Learning’s […]
Five B Corp businesses set for TV ad debut on Channel 4
Five B Corp businesses will make their TV advertising debut on October 4th, after winning the second iteration of Channel 4 Sales’ B Corp competition, run in partnership with B Lab UK. Adverts from SURI, Holy Moly Dips, Klyk, Faith In Nature and TOTM will premiere together in a specially crafted ad-break takeover during The […]
Spain: MasterChef Junior heads to Disney+
Shine Iberia, part of Banijay Iberia, has announced a new season of MasterChef Junior Spain which, for the first time, will premiere exclusively on Disney+ in Spain. The new season, premiering December 18th, has been developed specifically for Disney+, with a revamped structure, pace and content, while retaining the core DNA that has made the […]
US telcos combine for satellite connectivity
Three US cellular giants, AT&T, T-Mobile and Verizon, have created a joint-venture to offer their customers an end to ‘dead zones’ in rural and remote areas. The trio have hired Paul Roth as interim CEO of the JV while an active search is underway for a permanent CEO. Roth is a seasoned wireless industry executive […]
Finland: EBU criticises proposed cuts to VRT funding
The Flemish government has this week announced financial plans that include further budget cuts for VRT. This marks the second time in just nine months that the government has breached VRT’s management contract, which took effect on January 1st 2026 and was agreed on July 22nd 2025. The proposed cut of around €10 million by […]
Canal+: “VAT rise on TV subscriptions incoherent”
The French government has proposed a 100 per cent VAT rise on TV subscriptions – a proposal that Canal+ has deemed “incoherent and unsubstantial” and one that could significantly hit the group’s revenue in ways it would not be “able to absorb”. In a press statement, the French broadcaster said in full: “Canal+ acknowledges the […]
Vodafone TV goes live in UK
Vodafone TV is now live in the UK. The new entertainment hub, first announced in early-September, brings together streaming services Netflix and HBO Max, streaming platform Freely, an additional 150+ live TV channels, 300+ games, music and a range of content apps. Customers with a Vodafone mobile or broadband plan can take Vodafone TV from […]
My Other Life: Phil Acton, Country Manager, UK, Adform
My Other Life is the NDA interview series that steps outside the day job. In each edition, someone from across the digital media space tells us about the hobby, passion project or side hustle they pursue when they’re not in the office. This time round, we speak with Phil Action, Country Manager, UK, at Adform… The post My Other Life: Phil Acton, Country Manager, UK, Adform appeared first on New Digital Age.
Live Nation Funds New Creator Economy Talent Firm, Creator Nation
Live Nation is backing a new creator economy-focused venture, Creator Nation.
European Video Awards 2026: The Winners
The fifth edition of VideoWeek's European Video Awards took place in London's Grand Connaught Rooms last night, as leaders from across the European CTV and video market congregated in the capital to celebrate the most creative and impactful work of the last year. Hosted by comedian and author Shappi Khorsandi (with a little help from Read More
The Wires 2026: Final Ad Tech Personality and Rising Star Shortlists
Read on to discover who's in the final shortlists for Ad Tech Personality of the Year and Ad Tech Rising Star at the Wires 2026... The post The Wires 2026: Final Ad Tech Personality and Rising Star Shortlists appeared first on ExchangeWire.com.
Agency Brief—Wilde preps for the protein wars, Stagwell ramps up owned media
This week, a protein brand hires a new creative agency of record, and Stagwell doubles down on owned media with a bigger stake in Real Clear Holdings.
Why mid-size brands are rethinking long-established marketing and media strategies
Some mid-size brands are eschewing traditional metrics and practices as they try to do more with less.
Weird Halloween foods and drinks brands are betting on—rate your favorites
Vampire Cup Noodles, Ghost Face Fanta and SpookyD are among the Halloween-themed products haunting stores.
Apple blocks The Trade Desk—what marketers must know about renewed anti-tracking push
Apple has not explained its latest change publicly, but it has long opposed tracking across its devices and services.
Asics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human
Asics' satirical nature documentary for World Mental Health Day urges people to move.
Ads of the Week: 10 Campaigns That Caught Our Eye, From On to KFC
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
LG rolls out Lionsgate pop-up FAST channels in US
LG has announced a slate of new pop-up FAST channels on LG Channels in the US, in partnership with Lionsgate. From now until the end of the year, LG Channels will be the FAST destination for viewers to find dedicated channels featuring three of Lionsgate’s most iconic film franchises: The Hunger Games, Saw and John […]