News
16,136 articles covering the AdTech ecosystem
Cutwater is the first brand to confirm a 2027 Super Bowl ad buy
The AB InBev canned cocktail brand will advertise in the game for the second time.
Week of July 27 Cable News Ratings: Fox News Records Total Viewer Gains
It was the most-watched cable network in primetime and total day.
Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven
Plus, Best Buy gets a new CMO.
FCC Votes to Eliminate Cap Share on Local Station Ownership
The cap had been at 39% since 2004.
While much of YouTube keeps it short, sports creators are going long
The story of YouTube in the 2020s has been the story of Shorts. Since the TikTok-like format was unveiled in 2020, it has become a dominant force in our weekly viewership charts while outearning YouTube's long-form library. Viewers now watch long-form videos like Shorts, and some observers have even wondered whether Shorts will cause YouTube's original format to die out. But long-form videos aren't dying out. They're thriving -- you just need to know where to look. Ben Grubbs, a former YouTube exec who co-manages Creator Sports Capital, recently published research that dives into some of YouTube's top sports channels. Grubbs' takeaway is clear: Channels like Good Good are not only keeping long-form alive, but are turning the format into the foundation of a reliable business model. Visit Tubefilter for more great stories.
Mondo Metrics says its new trend tracker is “what CrowdTangle would have become”–and it’s launching with major sports leagues
The content competition is fiercer than ever: Digital platforms like YouTube and Netflix, which have spent years steadily sapping traffic from legacy entertainment like TV and radio, are now at war with each other over who can generate the most watch time. And to lock down that watch time, platforms are brokering exclusive deals with […] Visit Tubefilter for more great stories.
YouTube’s new video ideation tool has two “massive” features for creators
YouTube is testing a video ideation tool with two important features: (1) it shows creators successful videos’ outlier multipliers, and (2) it shows them what videos and creators their own viewers are watching. Called Research, this new tab within YouTube Studio is an experiment that’s being tested with “a small number of users,” a YouTube […] Visit Tubefilter for more great stories.
Sociable: Snapchat tries to teach brands to be funny
The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.
Specsavers taps 1990s club culture for over-50s audiology campaign
The work was created by Golin Ketchum in collaboration with Specsavers' in-house creative team.
Rajar: Newsbrand stations continue to benefit from political unrest
"Exceptional demand for expert analysis and fearless debate", according to News UK.
Medialab appoints first head of AI and innovation
New role to focus on fast-tracking use cases for AI at the agency.
History of Advertising Trust appoints Simon Michaelides to board
Michaelides has been ISBA director general since last year.
Movers & Shakers: Publicis, Omnicom Media, VML, Sky Media, Saatchi & Saatchi, Ace of Hearts and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Lucky Generals wins Fred Olsen Cruises creative account
Win follows three-way shootout.
Review of the Week: Audible turns up the volume
The work has been created by Audible’s in-house team, in collaboration with creative agency Special US.
Can we talk about Project Origin?
The current plans for ISBA's cross-media measurement platform are a long way from its original ambition.
Honda injects personality into driving with fun-sized car
Pablo created the campaign.
Tesco launches second season of YouTube cookery show
First episode of seven-part series goes live today.
Just Eat marketing chief Andrew Cocker departs
Cocker has been replaced by an interim marketing director.
Cindy Rose: 'We have everything we need to achieve our plan'
WPP CEO gave an update on the holdco’s Elevate28 strategy during a press call today (6 August).
Pitch Update: Lidl, BMW, Beefeater, Suzuki, Nuffield Health, Fred Olsen Cruises and more
Campaign's weekly round-up of pitches, reviews and account wins.
Week of July 27 Morning News Ratings: Today Stays on Top in Close Race
GMA saw gains in both measured categories.
WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card. The post WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way appeared first on AdExchanger.
Home Depot reshuffles leadership to accelerate tech innovation
The company is consolidating tech teams under the leadership of its new executive vice president and CTO as part of this effort.