Your Sellers Are Not Using the Data You Bought

Between a third and a half of purchased software goes unused, with analytical tools among the worst offenders. Our industry’s fix was to hire a translator instead of opening the audience data black box. Somewhere in your operating budget is a six- or seven-figure line for audience data. You approved it. It produces real value. […] Your Sellers Are Not Using the Data You Bought first appeared on Street Fight.

Last updated Oct 2, 2026 by ATDb automated enrichment