News
19,663 articles covering the AdTech ecosystem
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
The Stack: Ads Go Everywhere
This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...] The post The Stack: Ads Go Everywhere appeared first on ExchangeWire.com.
What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General Motors
Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. Nobody’s looking at the whole picture, says Norm de Greve. During his decade-plus tenure as CMO of General Motors and […] The post What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General Motors appeared first on AdExchanger.
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […] The post Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good appeared first on AdExchanger.
Discover Financial Services—ad spending, facts and profile
Marketer profile with key facts on Discover including what the credit card firm spends on marketing and business development and how ad spending as a percent of revenue has changed over time.
Digiday’s guide to what’s in and out for Advertising Week NY 2026
Here are the trends as we see them for AWNY 2026.
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob's Discount Furniture talked about what they've learned from working with creators.
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad
Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad appeared first on AdExchanger.
Smirnoff Ice Drops Wearable Bottle Costume With Influencer Brittany Broski
The Smirnoff Ice Bottle costume, available while supplies last, is an adult lightweight polyester onesie with printed Smirnoff Ice bottle artwork.
Creator content is becoming paid media thanks to ShopMy’s new product
By positioning itself at the center of a creator marketing boom, ShopMy has raised millions from venture capital firms while growing a partner network that now includes 350,000 "curators" and tens of thousands of brands. To build its ecosystem even more, ShopMy is introducing Spotlights, an ad format derived from organic creator content. The Spotlights format is integrated into Meta's Parntership Ads and TikTok's Spark Ads, two marketing products that harness the appeal and influence of creator products. Within those ad programs, ShopMy surfaces "proven-to-convert" creator content, according to a press release. By repurposing those uploads, brands can build Spotlight-based strategies across all stages of their campaigns. Creators can also enable "Instant Spotlights" to pre-approve requests from brands they mention. Visit Tubefilter for more great stories.
Mars takes “feeding the trolls” literally by telling hangry Twitch chat users to grab a Snickers
For more than 15 years, TV viewers have seen ads that instruct them to "grab a Snickers" when they're feeling agitated, because "you're not yourself when you're hungry." Now, that campaign is coming to Twitch -- with a twist. In Australia, legacy candy brand Mars is launching a Twitch activation that ties into its "Feed the Trolls" spots. The prevailing wisdom on the internet is that you should not feed the trolls, but Mars has other ideas. It will identify nasty comments in Twitch chat and tell the people spewing that invective to cool off and grab a Snickers. Visit Tubefilter for more great stories.
Mojang is trying to make Minecraft the king of interactive, creator-built experiences
Minecraft has been a beloved storytelling tool for more than 15 years, and its developer is looking to mainstain that strong market position. Microsoft-owned Mojang recently posted several job listings for roles that concern the creation and management of interactive experiences built within Minecraft. The listings uncovered by GamesBeat include principal and senior program manager positions on Mojang's partner developer relations team. Earlier in September, Mojang put out a call for a director of creator programs and ecosystems marketing. Visit Tubefilter for more great stories.
Noel Miller on why TMG Studios is breaking into fictional podcasts–and why it won’t touch gen AI
“If we’re the last human-led media channel and everything else is prompted and generated in a data center, well then so be it.” That’s Noel Miller, the Viner-turned-podcaster-turned-podcast-company-owner who launched TMG Studios in 2021. Five years later, TMG Studios has a roster of 11 shows across various niches with various hosts, and is navigating the […] Visit Tubefilter for more great stories.
Surprise: Neon is also making an SCP Foundation film, but correctly
Neon, the production company behind films like Parasite, Longlegs, and Anora, has decided it’s going to make its own SCP Foundation film–and, unlike A24, it’s actually communicating with the people who run the SCP wiki. A24 drew the internet’s ire earlier this month when it announced plans for the next installment of its horror anthology […] Visit Tubefilter for more great stories.
Netflix gets a bite of ‘Chicken Shop Date’
Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg‘s long-running flirty-casual interview series has lived on YouTube for the past 12 years, racking up a total of 115 episodes with celebrity guests like Andrew Garfield, Billie Eilish, Jack Harlow, Louis Theroux, Daniel Kaluuya, and Cher. As it heads into its grand finale, Chicken […] Visit Tubefilter for more great stories.
Live Nation is capitalizing on the creator economy with a new firm
Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp, which bills itself as “the largest live entertainment company in the world,” is funding a new firm called Creator Nation that will primarily focus on facilitating live events for digital content creators, fans, and brands. Per The Hollywood Reporter, Creator […] Visit Tubefilter for more great stories.
Kroger Study Ties Retail Media Creative With Conversions
Kroger says it can forecast ecommerce purchase conversions, using predictive creative scoring prior to campaign launch, based on a study done with Vidmob and trade association MMA Global, Grocery Dive reports. The study found that predictive creative scoring can forecast conversions with 81% accuracy, and that there is a strong tie between creative and business outcomes.
Judge Tosses Williams-Sonoma's False Ad Case Against Quince
Quince has won at least a temporary victory in the false advertising suit filed against it by Williams-Sonoma (WSI) in 2025, Fashion Law reports. In dismissing the action, U.S. Judge Edward J. Davila held that WSI failed to plausibly show actionable false or misleading advertising. WSI accused Quince of pursuing a “widespread false advertising campaign,” in which it argued that consumers could get the same products offered by WSI for less. WSI can still amend its complaint. The case is on file with the U.S. District Court for the Northern District of California.
U.S., Other Countries Say Social Media Harms Democracy
Other countries are catching up with the United States in negativity toward social media, Pew Research Center reports. While 64% in the US feel social media is harming democracy, that feeling is shared by 70% in the Netherlands, up from 54% four years ago. And it has dramatically increased in the UK and Canada. Meanwhile, 87% of Americans say social media access has made it easier to manipulate people with false information, roughly the same as the median percentage in other high-income countries. Pew surveyed consumers in 37 nations.
Instagram Prioritizes Live Video Ads With New Creator Boosts
Instagram is incentivizing creators to "boost" their livestreams, with the goal to effectively turn live video into real-time ads.
Microsoft Teams Up With HubSpot To Help B2B Advertisers
Microsoft has formed an integration with HubSpot to help connect B2B ad campaigns with revenue, pipeline and leads, Search Engine Land reports. With this arrangement, Microsoft Advertising is available in HubSpot, and advertisers can use CRM data to reach prospects Bing, Copilot, Outlook, Xbox and other Microsoft properties. In addition, advertisers will gain access to LinkedIn.