News

Digital Brands Group weighs shareholder cash deal

After announcing a strategic review earlier this week, the company received a proposal to acquire all outstanding shares of its common stock.

Etsy slashes workforce by 12%, laying off 220

CEO Kruti Patel Goyal said neither cost cuts nor artificial intelligence drove the downsizing, but also said that “AI is changing how all of us work.”

DXC and Primary Launch AI-Native Zero Trust Platform for Enterprise AI

DXC becomes the exclusive managed services partner for Primary’s AI-native Zero Trust Unified Control Plane, helping enterprises securely scale AI. New joint offering helps businesses and government agencies govern how AI agents and enterprise AI applications access data while strengthening security, identity, and compliance. DXC’s managed security services deliver consulting, implementation, integration, governance, and ongoing […]

Kyndryl Introduces New Agentic Modernization Services-as-Software Scaled through Kyndryl Bridge

Codifies decades of Kyndryl engineering expertise into agentic workflows that help enterprises accelerate modernization, reduce risk and maximize business agility Trusted by more than 1,400 customers, Kyndryl Bridge provides the technology foundation to deploy, orchestrate and govern agentic workflows and AI agents across IT estates Kyndryl, a leading provider of mission-critical enterprise technology services, introduced […]

SiriusXM Taps Paramount Pictures and Universal Alum Jenny Tartikoff as Head of Communications

SiriusXM hired Jenny Tartikoff, who formerly led communications for Paramount Pictures and Universal Pictures, as senior vice president and head of communications for the satellite radio and podcast company. Tartikoff will start at SiriusXM on Aug. 10, 2026, reporting to president and chief content officer Scott Greenstein. She takes over the role after former comms […]

Papa Johns changes CMOs, ramps up mass marketing amid struggles

CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.

Kraft Heinz pours nearly $100M more into marketing to drive turnaround

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.

Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester

Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it. The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.

Samaritans - Nicola’s Voicemail - 60s

Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships

Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament

Fox Scores Huge Ad Revenue Boost From 2026 World Cup

Tubi’s World Cup streaming resulted in two of the highest traffic days in its history

Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers

Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.

Time’s AI-only ads may be marketing’s next frontier

Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers. The post Time’s AI-only ads may be marketing’s next frontier appeared first on MarTech.

Fox’s World Cup Coverage Broke Records For Both Linear and Streaming

Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear and Streaming appeared first on AdExchanger.

Roku’s Jake Piasecki: CTV Home Screen Ads Satisfy Both Performance And Branding Objectives

CANNES, France — The battle for the connected TV home screen is on. Recent research by Roku and Omnicom is showing why, as advertisers look to satisfy the twin goals of performance and branding. “What we found is giant — up and to the right is basically what we’re seeing in terms of brand lift, […]

AI Won’t Kill Agencies, but Programmatic Advertising Might: Taboola’s Adam Singolda

CANNES, France — If you expected artificial intelligence to wipe out advertising agencies, Adam Singolda, founder and chief executive of Taboola, has other ideas. The bigger threat, he argues, is that the traditional programmatic advertising business could end up getting replaced by software agents that negotiate directly with each other while humans are still debating […]

AI Ads Need More Humanity, Less Robot Energy: Omnicom Media’s Joanna O’Connell

AMENIA, N.Y. — Artificial intelligence may be writing code, summarizing meetings and generating suspiciously photogenic influencers but consumers still aren’t ready to hand over advertising to the robots. That’s one of the key findings from research discussed by Joanna O’Connell, chief intelligence officer at Omnicom Media, during an interview with Beet.TV contributor Tameka Kee at […]

Safeway plugin comes to ChatGPT

Customers can now type requests and preferences into the AI platform to help build their carts and discover new items.

Should grocers try reclassifying their beverage aisles?

The category is becoming more fragmented across channels and linked to specific consumer needs such as hydration, FMI found.

Tracking mergers and acquisitions in the grocery industry

As the pressure grocers face to scale up grows, Grocery Dive is monitoring large and small deals across the industry.

Claire’s revamps iconic piercing experience

The retailer is rolling out updated training, store displays, earring merchandise and more as part of a broader update to its store service.

Knowband Launches Customer Engagement and SEO Solutions for 160,000+ PrestaShop Merchants Worldwide

Knowband Launches a No-Code Form Builder, WhatsApp CRM, and AI-Powered Blog Manager for PrestaShop to Boost Engagement, Lead Generation, and SEO Knowband, a well-known and trusted name in the global eCommerce solutions space, has expanded its PrestaShop product line with three new solutions built around customer engagement and search visibility. After years of building performance-driven […]

SOCi Links Restaurant Growth to AI Visibility

Restaurant expansion and contraction are often explained by consumer demand, labor costs, menu innovation, or access to capital. New research from SOCi suggests another metric deserves attention: local AI visibility. Analyzing eight restaurant chains expanding in 2026 alongside eight brands reducing their footprints, SOCi found a consistent performance gap across every major local discovery channel. […] SOCi Links Restaurant Growth to AI Visibility first appeared on Street Fight.

Lilly’s women’s sports push gets assist from WNBA on Prime campaign

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.