News

Geico Gecko steps into new role as AI-generated podcast guest

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”

Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated via @sejournal, @slobodanmanic

Stop running accessibility and agent-readiness audits on separate quarterly cycles. They're the same audit. Here's the evidence, and the one fix to make first. The post Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated appeared first on Search Engine Journal.

AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers via @sejournal, @gregjarboe

New research shows daily AI Overview users click sources 3.5x more than occasional users, revealing optimization opportunities. The post AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers appeared first on Search Engine Journal.

Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse via @sejournal, @MattGSouthern

Reddit gains ground after the May core update, new zero-click data lands, Google updates its SEO guidance, and Business Profile data comes to Analytics. The post Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse appeared first on Search Engine Journal.

ITV director of advanced ads to exit

Departure announced in a staff memo yesterday (11 June).

Simplyhealth Group appoints Mediaplus UK

Ledger Bennett was the incumbent on the account.

Why OpenAI advertising matters – and how it could change the advertising industry

The ad industry is moving away from making your brand visible to making sure it's worthy of recommendation.

Campaign wins best online B2B brand at AOP Awards for fifth year in a row

Judges praise “industry-leading publication that has delivered all-round success”.

Panasonic Consumer picks Coolr as its social agency for Europe

Account includes UK, France, Germany, Spain, Italy and Poland.

Hastings Direct unveils knight-bot mascot in first work by Anomaly

Anomaly won the account from VML last year.

Shelter to open festival-inspired resale marketplace at Westfield Stratford

The activation will run from 25 to 28 June.

World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'

Audience is ITV's highest peak of the year so far.

Jägermeister Orange becomes the surprise at eventful birthday party

The campaign, launching Jägermeister's new product, was created by The Midnight Club.

Nike’s 'Rip the script' to become longest ad ever to air on ITV

More than six minutes of commercial air time booked for Nike's 2026 World Cup film.

Gigaclear ad puts 'The Giganaut' in a tizz as he oversees engineers

Campaign was created by The Gate.

Week in Review: McLachlan Leaves ITV, European Publishers Seek £550 Million in Damages From Google, and Berenberg Gets Bullish on Holdcos

In this week's Week in Review: Rhys McLachlan to leave ITV, European publishers seek £550 million in damages from Google, and Berenberg gets bullish on agency holdcos' AI prospects. Top Stories Rhys McLachlan Set to Depart from ITV Rhys McLachlan, ITV's Director of Addressable Advertising, confirmed to VideoWeek that he is set to depart from Read More

Grading 6 purpose marketing ads—expert weighs in on how to excel with simplicity

Purpose marketing expert Thomas Kolster reviews work from Huggies, Nivia, Ally and more.

Agency Brief—Gallo’s Four Roses selects AOR, breaking down pre-Cannes moves

This week, we’ve got the exclusive on a bourbon-flavored agency move at Gallo, plus a rundown of everything agencies are arriving with to tout at Cannes Lions.

Cannes Titanium Lions—all about the 18 campaigns on the 2026 shortlist

This year’s hopefuls range from political efforts to innovative technology to playful product campaigns.

Top FIFA World Cup campaigns—what popped and sports marketing trends to watch

Ad Agers name the best World Cup campaigns, discuss emerging sports marketing trends and tactics that don’t resonate with fans.

The future of brand influence starts with AI perception

The gap between how a brand positions itself and how AI platforms represent it can determine consumer response.

Vaseline - Vaseline Originals - 2m10s

Caritas - Vehicle of Hope - 2m

Publicis and The Trade Desk settle dispute over ad tech fees

On Friday, Publicis and The Trade Desk issued a joint statement saying they are “moving forward” following discussions and negotiations.