Mars takes “feeding the trolls” literally by telling hangry Twitch chat users to grab a Snickers

For more than 15 years, TV viewers have seen ads that instruct them to "grab a Snickers" when they're feeling agitated, because "you're not yourself when you're hungry." Now, that campaign is coming to Twitch -- with a twist. In Australia, legacy candy brand Mars is launching a Twitch activation that ties into its "Feed the Trolls" spots. The prevailing wisdom on the internet is that you should not feed the trolls, but Mars has other ideas. It will identify nasty comments in Twitch chat and tell the people spewing that invective to cool off and grab a Snickers. Visit Tubefilter for more great stories.

Last updated Oct 2, 2026 by ATDb automated enrichment