Kroger Study Ties Retail Media Creative With Conversions

Kroger says it can forecast ecommerce purchase conversions, using predictive creative scoring prior to campaign launch, based on a study done with Vidmob and trade association MMA Global, Grocery Dive reports. The study found that predictive creative scoring can forecast conversions with 81% accuracy, and that there is a strong tie between creative and business outcomes.

Last updated Oct 2, 2026 by ATDb automated enrichment