6,162 articles covering the AdTech ecosystem
The sneaker brand’s sales fell more than 30% in the latest quarter, and the deal with Glamorise is aimed at strengthening Wacoal’s U.S. position.
YouTube star Alan Melikdjanian, the creator behind the popular channel “Captain Disillusion,” has set a first-look deal with indie streaming service Nebula. Additionally, Melikdjanian’s existing back catalog will now be available for streaming on Nebula. Per Nebula, Melikdjanian’s first-look deal grants Nebula Studios, the production arm of the creator-built media company, the opportunity to bring […]
The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports.
From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.
Google's March core update is rolling out. Illyes explains Googlebot's crawling architecture, and Gemini referral traffic doubles. The post Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse appeared first on Search Engine Journal.
Agentic AI shopping may not be good for SEO. But there's a reason why SEOs won't need to worry about it. The post Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO appeared first on Search Engine Journal.
“Life Needs a Biscuit” features a set of observational short films from documentarian Florian Habicht.
Today was also the top show for the week of March 23.
CNN and ABC News lead the news outlets in Webby nominations.
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. The post Martech stacks are holding back sales and marketing teams appeared first on MarTech.
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership. The post What the fees customers hate reveal about your pricing strategy appeared first on MarTech.
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech. The post Data Privacy At The Kitchen Table appeared first on AdExchanger.
Matt Mullenweg invokes Will Smith's Oscars slap in response to Cloudflare's boat that EmDash is a successor to WordPress. The post Mullenweg To Cloudflare: Keep WordPress Out Of Your Mouth appeared first on Search Engine Journal.
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget. The post ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax? appeared first on Search Engine Journal.
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework. The post Your AI governance gap is bigger than you think appeared first on MarTech.
Google's John Mueller answers question of whether splitting a sitemap is worth the extra work. The post Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files appeared first on Search Engine Journal.
On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy.
Agency executives share tips for creating successful conferences.
This week, we’ve got an exclusive on Terri & Sandy’s C-suite hire, and we dive into Publicis Groupe’s continued push into sports.
Brands champion communities and social causes with purpose-led campaigns.
KFC, Pringles, McDonald's, e.l.f. Cosmetics, Verizon, and more make up this week's most notable ads.
Marketing lead Sarah Choi on the evolution of yoga and building a fitness community.
This week, the spotlight fell on AI’s growth, evolving streaming models, and mounting regulatory pressure on global platforms. In today’s MadTech Daily, we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date [...] The post The Stack: AI Surges while Social Platforms Face Scrutiny appeared first on ExchangeWire.com.