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11,719 articles covering the AdTech ecosystem
Consumers are ready for AI, but many brands are not
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them. The post Consumers are ready for AI, but many brands are not appeared first on MarTech.
Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know
Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools. The post Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know appeared first on MarTech.
Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming Ads For Kids appeared first on AdExchanger.
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […] The post What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio appeared first on AdExchanger.
How V Uses AI to Improve Content Discovery
How V Uses AI to Improve Content Discovery swheeler Wed, 06/10/2026 - 15:21
What will Ahold Delhaize’s next CEO prioritize?
While Thierry Garnier brings over two decades of knowledge from French grocer Carrefour, analysts say his time as CEO of a European home improvement company better equips him to helm the multinational supermarket business.
Schnucks unveils freshness guarantee as grocers play up perishables
The company is the latest to implement the policy, which allows shoppers who aren’t satisfied with an item to exchange it or get a full refund.
Consumer pain continues as grocery inflation remains near 3-year high
Ending the Iran war could help ease the pressure, but the worst is likely still to come for categories like food, according to economists.
Grocery Outlet makes 2 C-suite changes
The discounter named two people to the top merchandising and finance roles as Christopher Miller readies to leave after less than two years as CFO.
Who will win the grocery pricing war?
Shoppers have come to expect retailers to clearly demonstrate that they are holding down the cost of food, analysts said.
How American Eagle is kicking off its deal with the new face of soccer
Chief marketer Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.
8×8 AI Studio Delivers Wave of New Capabilities as Platform Expansion Accelerates
Real-Time Voice Translation, Selectable AI Models Across Claude, Gemini, Grok, and ChatGPT, One-click Connectors to More Than Fifteen Enterprise Apps Among the Latest 8×8 AI Studio Capabilities Delivered Since Launch 8×8, Inc. , a leading global business communications platform provider, continues its rapid expansion of 8×8 AI Studio capabilities since its launch earlier this year, including the […]
Soouya Emerges as a Trusted Global Data Recovery Solution, Helping Over 1 Million Users Reclaim Lost Files
Soouya Technology delivers professional-grade data recovery software for Windows, supporting 1,000+ file types and 500+ loss scenarios with a 95% success rate. HongKong Soouya Technology Limited (soouya.com) today announced the continued global expansion of its flagship data recovery platform, Soouya, now serving more than one million users across ten countries. Designed for everyday Windows users […]
The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President
Interim CMO Anna Sayre to resume previous role as SVP, Global Brand Marketing The Trade Desk, a leading global advertising technology company, announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk’s marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She […]
The end of search traffic: Why MarTech Must Evolve for the AI Answer Economy
For more than twenty years, search engines have been the primary portal for digital discovery. Businesses spent on search engine optimization, content marketing, and keyword strategies to get organic traffic and leads. Success in digital marketing was often measured by rankings, clicks, impressions, and visits to websites. Search traffic rapidly emerged as one of the […]
impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partnerships
New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the global infrastructure for partnership-driven commerce, announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows in […]
AI-Assisted SEO Is Reshaping How Businesses Approach Online Visibility
Search engine optimization has been a cornerstone of digital marketing for more than two decades. During that time, businesses, marketers, and website owners have adapted to numerous changes in search engine algorithms, user behavior, content formats, and technology platforms. Today, another significant evolution is taking place as artificial intelligence becomes increasingly integrated into the search […]
Mediaocean Introduces NIVO AI with Innovid Agents Driving 90% Improvement in Speed to Campaign Launch
NIVO AI Automates Workflows and Turns Intelligence into Action Across the Advertising Lifecycle Mediaocean, the foundational software and AI partner for omnichannel advertising, announced the launch of NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup. The results came from pilot programs with brands and agencies, including Canvas, […]
Uplynk Partners with TAG Video Systems to Make Streaming Performance Visible, Measurable, and Accountable
Uplynk names TAG Video Systems as a Strategic Technology Partner, expanding its partner ecosystem and strengthening StreamOps with best-in class real-time monitoring and operational visibility into Uplynk StreamOps. “Monitoring is only valuable if it drives action,” said Michael Demb, VP of Product Strategy at TAG. “With Uplynk, that visibility becomes part of real-time operations, helping […]
SlickText Launches RCS Messaging Support
Businesses can now acquire a verified sender profile to increase trust and customer engagement SlickText today announced support for basic Rich Communication Services (RCS) messaging, enabling businesses to display a verified sender profile that strengthens trust, brand recognition, and customer engagement. Verified sender profiles help businesses stand out with recognizable branding, including a company name […]
Pipefy Launches Solution that Turns AI Conversations Into Workflows
Unveils a new feature that links conversations on Claude, Codex, Gemini or Copilot to the management of processes, with governance, traceability, and measurable results Pipefy, a global leader in AI-driven business process orchestration, today announced the launch of a new capability that transforms enterprise business processes into executable tools for any AI assistant. Available today, […]
Spotify Reverts iPhone App Icon to Original Version, Dropping Controversial Disco-Ball Logo
Our long international nightmare is over: Spotify has quietly restored the original 2D app icon for the iPhone after about a month-long takeover by a disco-ball-ified version of the logo, which many users had expressed a strong dislike for. On Thursday (June 11), an update to the Spotify iOS app switched the icon back to […]
The Stack: Media Market Moves
This week, digital advertising continued its rapid evolution as emerging markets posted record growth, streaming platforms expanded their ad ambitions, and regulators stepped up efforts to police competition across media and ad tech. In today’s MadTech Daily, we cover Visa [...] The post The Stack: Media Market Moves appeared first on ExchangeWire.com.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.