News

A CMO’s guide to machine relations

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.

Fossil ads using AI to identify target profiles earn 58.8M impressions

In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.

WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster

A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens. The post WordPress 7.1 Accessibility Change May Break Some Plugins appeared first on Search Engine Journal.

Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift

We sat down with Arthur Perez, managing director and head of strategy at London-based global creative agency Stereo Creative, to discuss how AI is impacting ad agencies. The post Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift  appeared first on ExchangeWire.com.

MarTech Breakthrough Awards Name Clinch CEO Oz Etzioni “CEO of the Year”

Clinch, the operating system for autonomous advertising, today (6th August, 2026) announced that co-founder and CEO Oz Etzioni has been named "MarTech Company CEO of the Year" in the 2026 MarTech Breakthrough Awards. The annual programme recognises leading companies and [...] The post MarTech Breakthrough Awards Name Clinch CEO Oz Etzioni “CEO of the Year” appeared first on ExchangeWire.com.

Kalshi - Subs - 30s

Arena Club spot with Derek Jeter turns card collecting into a proper chase

Giannis Antetokounmpo and Joe Burrow also have cameos in the high-energy ad from Orchard.

Kalshi keeps the absurdity but explains more about the platform in new spot

Tom Kuntz and Hoyte van Hoytema team up for a playful piece featuring a very long sandwich.

Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them

Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.

WBD CEO Comments on Company Culture Amid Paramount Merger Turmoil

Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.

Stop looking for the perfect attribution model

No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead. The post Stop looking for the perfect attribution model appeared first on MarTech.

How agencies are evolving to overcome AI

Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production. The post How agencies are evolving to overcome AI appeared first on MarTech.

‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away

WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots

‘GTA 6’ to Debut ‘Extended Look’ on Netflix and YouTube on Aug. 27

New footage of “Grand Theft Auto VI” will debut on Netflix and YouTube later this month. Per a press release from Rockstar Games Thursday, “Grand Theft Auto VI: An Extended Look will premiere on Netflix Thursday, August 27 at 3 p.m. ET and will also launch on the official Rockstar Games YouTube channel and the Grand Theft Auto VI site at […]

How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf

AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers. The post How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC appeared first on Search Engine Journal.

WPP Sees Green Shoot From its Internal Simplification

As she approaches her one-year anniversary as CEO of British agency group WPP, Cindy Rose today shared the most positive set of quarterly earnings under her stewardship so far, signs that the turnaround she was brought in to manage is starting to take hold. Many of the key figures were still negative in a literal Read More

Global Delivers Huge Scale Across UK Radio, Leading Growth for Commercial Radio

Global has reported an impressive set of RAJAR listening figures for Q2 2026, reaching 29 million weekly listeners, delivering 283 million listening hours and a 27.5% share. According to RAJAR, radio reaches a record 51 million adults in the UK every week, reaching 87% of the population. On average, [...] The post Global Delivers Huge Scale Across UK Radio, Leading Growth for Commercial Radio  appeared first on ExchangeWire.com.

Kalshi - Cowboy - 30s

Cloud Is the Cash Engine Funding Big Tech’s $725bn AI Bill, and Meta Wants In

Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry's answer to its own AI spending problem.

The biggest bottleneck in market research isn’t the research

Survey design and analysis aren't the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction. The post The biggest bottleneck in market research isn’t the research appeared first on MarTech.

Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™

New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]

Lidl shortlists three networks in UK in media review

German supermarket is reviewing media across Europe.

WPP reports 2.8% revenue drop in Q2 with UK down 5.5%

Cindy Rose, chief executive of WPP, said the results highlighted the "momentum we are building across the company".

What Gen Z needs from brands when life demands constant self-management

To matter to Gen Z in the coming decade, brands should create ecosystems people genuinely want to say yes to: experiences, communities, rituals, and moments that make life feel bigger.