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11,719 articles covering the AdTech ecosystem
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
Publisher Problems, DSP Solutions; Who’s Tagging Out?
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory […] The post Publisher Problems, DSP Solutions; Who’s Tagging Out? appeared first on AdExchanger.
How Degree Is Positioning Itself For The World Cup
In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late. The post How Degree Is Positioning Itself For The World Cup appeared first on AdExchanger.
Nordstrom, Adidas team up for World Cup style
The partnership will be featured in 35 of the department store’s locations, including at The Corner at its NYC flagship.
Shoe Carnival changes corporate name to Shoe Station Group
The retailer's new ticker symbol will be "SHOE" and the company will expand the business through the acquisition of other footwear companies.
Is Stitch Fix proving naysayers wrong?
In Q3 the apparel box company had more active clients, who bought more compared to a year ago, and notched its fifth straight quarter of sales growth.
Kohl’s prices ‘hundreds of items’ below $20 for summer sale
The event, which runs June 23 through June 28, will also offer free shipping on online orders, as the department store spotlights value.
Pinterest signs $4B AI deal with AWS
The largest in Pinterest’s history, the deal will make discovery more personal, visual and actionable, according to CTO Matt Madrigal.
GReminders Brings Conversational Intelligence to Wealth Management with Automated Meeting Scorecards
GReminders, a leading end-to-end meeting and automation management platform for financial advisors, announces AI Meeting Scorecards. As wealth management firms face increasing pressure to maintain consistent advice quality while scaling operations, leaders are turning to automated conversation intelligence to capture data trapped inside daily client meetings. Marketing Technology News: MarTech Interview with Theresa Pham, Head of […]
IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ads Campaigns
IAS AI-Driven Total Media Quality (TMQ) now brings independent, third-party brand safety & suitability measurement to YouTube Audio Ad campaigns Integral Ad Science (IAS) announced the expansion of its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio […]
TestSprite Open Sources a CLI That Lets AI Coding Agents Autonomously Verify Their Own Work
Released under Apache 2.0, the CLI catches the bugs and regressions agents introduce coding unsupervised, with public proof live in CoderCup. TestSprite, the verification backbone for the agentic software era, today released the TestSprite CLI. It’s the first open source command-line tool that lets AI coding agents autonomously verify their own work across both frontend […]
InterDigital and Amazon Enter into New Video Services and Devices License Agreement
Final terms to be determined in binding arbitration; parties have resolved all pending litigation between them InterDigital, Inc. (Nasdaq: IDCC), a wireless, video and AI technology research and development company, today announced that it has entered into a patent license agreement with Amazon, covering Amazon’s services and devices, including Amazon Prime Video. The parties have […]
DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns, Expanding Transparency in Listening-First Environments
New offering brings trusted post-bid measurement to audio formats on YouTube DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities to this listening-first format. As […]
Genesis Computing Announced as Validated Technology Partner of Databricks
Genesis Computing, the agentic data engineering platform, announced it has become a Validated Technology Partner of Databricks, the Data and AI company. Through the partnership, Genesis’s pretrained autonomous agents can now deploy directly within Databricks environments, enabling enterprises to automate complex data engineering workflows securely inside their own infrastructure. Genesis provides autonomous agents purpose-built for enterprise […]
Introducing Magnite Orchestration: Powering the Future of Agentic Advertising
Dentsu and DIRECTV Advertising among partners testing Magnite’s expanded buyer and seller agent capabilities Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite’s seller agent and build on the industry’s largest pool of premium inventory, supply-side […]
Cresta Launches Conductor, the Agent for AI Agent Development
Cresta Conductor enables technical teams to develop conversational AI agents from discovery through post-launch optimization using natural language, so they can ship with confidence. Cresta, the unified customer experience AI platform for human and AI agents, announced the launch of Cresta Conductor, a developer-first agentic engine for building and optimizing AI agents on the Cresta […]
Headless or walled: Cordial draws the line on how AI agents should work
Most platforms are building agents that only see what their platform sees. Cordial built infrastructure every agent can use. Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean, and Boot Barn, launches its AI headless infrastructure: a composable, LLM-agnostic platform that exposes every Cordial capability as a standard service any AI agent can use, […]
Shutterstock Evolves Its Content Library into a Human-Led, AI-Powered Creative Platform
Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, unveiled the next evolution of its content library into a human-led, AI-powered creative platform. The advanced creative system combines premium human-made content, AI-powered creation tools, and intuitive workflows to help creatives move from idea to impact without […]
Politico Relaunches Magazine With New Weekend Focus on Examining Power
Politico wants to power its way into your weekend news diet. The political-news behemoth, part of Axel Springer, is relaunching its longform journalism efforts this weekend with a new crack at a weekly “magazine,” or in this case a package of five to six longform stories that will examine the people and polices that shape […]
New ‘Kingdom Hearts’ Game, ‘Zelda: Ocarina of Time’ Remake Unveiled During Nintendo Direct (Gaming News Roundup)
The latest Nintendo Direct revealed information about upcoming games, updated titles, and new reveals coming to the Nintendo Switch 2 and Nintendo Switch systems. The presentation revealed “The Legend of Zelda: Ocarina of Time,” will be modified for Nintendo Switch 2, along with the return of Disney and Square Enix’s storied action RPG series “Kingdom […]
AI Script-Analysis Start-Up Quilty Strikes Preferred-Look Deal With Giovanni Entertainment (EXCLUSIVE)
Quilty, which makes a tool that uses AI to evaluate and score a screenplay to help determine its producibility, has landed its first partnership with a production company. The company, launched in February by founders film producer Daniel Wood and lawyer-turned-producer Simon Horsman, has struck a multiyear “preferred-look” deal with Giovanni Entertainment, the production company behind […]
Kate Steinberg, Erin Miller, Nicole Story Dent to Launch ‘You Had 2 Be There’ Nostalgia Podcast Reveling in ’90s and 2000s Pop-Culture Moments
Three big millennial influencers — Kate Steinberg, Erin Miller and Nicole Story Dent — are teaming for “unapologetically” nostalgic podcast series “You Had 2 Be There,” celebrating pop-culture touchstones from the ’90s and 2000s. The trio’s “You Had 2 Be There” podcast premieres June 18 across all major platforms. The show will feature Steinberg, Miller […]