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16,141 articles covering the AdTech ecosystem
The biggest bottleneck in market research isn’t the research
Survey design and analysis aren't the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction. The post The biggest bottleneck in market research isn’t the research appeared first on MarTech.
Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Lidl shortlists three networks in UK in media review
German supermarket is reviewing media across Europe.
WPP reports 2.8% revenue drop in Q2 with UK down 5.5%
Cindy Rose, chief executive of WPP, said the results highlighted the "momentum we are building across the company".
What Gen Z needs from brands when life demands constant self-management
To matter to Gen Z in the coming decade, brands should create ecosystems people genuinely want to say yes to: experiences, communities, rituals, and moments that make life feel bigger.
Quality Meats founders move into cannabis—inside their Herb Light launch
Gordy Sang and Brian Siedband hit the THC market with a light-beer-flavored formulation, retro packaging and funny Instagram ads.
Walter Geer III exits VML after six years
Geer joined VML in 2020 and co-founded Blackweek in 2024.
Gaming ad formats are multiplying—how to pick the one that fits your brand
Xbox, Electronic Arts and Discord are offering brands gaming opportunities with new ad formats.
OpenAI’s creator trip fallout—what to do before signing an AI brand deal
Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up their creator marketing efforts.
WPP Is ‘On Track’ With Turnaround Plan, as Revenue Drops 5.6% in First Half of 2026
Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.
ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets
New ad formats like branded content and streaming try to make the case for more money.
Recastia Helps Create PDF to Video With Optional AI Avatar
Recastia helps convert PDF to video and can add an AI-generated script, natural voiceover, and an optional AI avatar. Recastia has launched PDF to video tool for marketers, trainers, and sales teams that need a video version of an existing PDF. The tool converts an uploaded document into a clip that viewers can open from […]
HubSpot Announces Jerry Dischler Joins Board of Directors
HubSpot, Inc., the agentic customer platform for scaling companies, announced that Jerry Dischler has been appointed to the company’s Board of Directors, effective August 5, 2026. Dischler brings nearly 20 years of executive experience at Google, most recently leading the development of AI agents for customer service and sales. He joins HubSpot’s Board as the […]
Sapiom Raises $35 Million Series A to Power the Next Trillion AI Agents
Sapiom removes the infrastructure barriers to shipping and scaling agents, starting with the cost of execution Sapiom, the platform builders use to ship, run, and scale AI agents, announced a $35 million Series A. The round was led by Dragonfly, with participation from Accel, Gradient, Coinbase Ventures, Operator Collective, Formus Capital, and VanEck Ventures, alongside […]
Ingram Micro Accelerates AI Adoption Across the Global Channel with New Xvantage Integration Hub and MCP Server
Early Adopters of Xvantage Integration Hub and MCP Server reporting higher productivity and efficiency Ingram Micro announced the growing adoption of its Xvantage™ Integration (XI) Hub, including its secure Model Context Protocol (MCP) Server, with hundreds of channel partners worldwide using the platform to connect AI assistants with their business systems, automate workflows and make faster, data-driven […]
Zilliz Adds Cost-Aware Benchmarking to VDBBench, the Open-Source Vector Database Benchmark
VDBBench already tests vector databases under real production workloads; The new release lets any team measure what a vector database actually costs to run in production — across data freshness, filtering, multitenancy, and cold starts — not just peak queries per second. Zilliz, a leading AI data infrastructure company and the creator of Milvus, recently announced […]
Klaviyo Strengthens AI Capabilities with Strategic Acquisition of Agency Team and Technology
Agency co-founder and CEO Elias Torres to be named Chief Product Officer as team joins Klaviyo Klaviyo (NYSE: KVYO), the autonomous B2C CRM, has reached an agreement to acquire the team and technology of Agency, an AI-native customer success company led by co-founder and CEO Elias Torres, strengthening its AI capabilities across its CRM platform. […]
Clean Up Duplicate Records in Your CRM at No Extra Cost with Nutshell CRM
Nutshell CRM has built a new feature that allows you to manage all of your duplicate records in bulk. No extra cost and no third-party integrations needed. Nutshell, the CRM and marketing automation platform that helps teams save time and close deals, today announced the ability to manage duplicate contact records in bulk – at […]
Pipeline Killer: Orange Marketing and ZeroBounce Reveal Why B2B Emails Are Missing the Inbox (and How to Fix It)
As AI disrupts organic search, owned channels are critical. Learn how to stop hidden deliverability issues from draining ROI in this live Q&A. As AI-driven search overhauls how B2B buyers research brands, companies are leaning heavier than ever on the one channel they can control: email. But an overlooked problem is destroying their ROI before […]
PMG360 Launches AudienceIQ, an Audience Intelligence Platform Built to Close the Gap Between CRM Data & the Real Market
A platform and managed service combining identity resolution, intent data, and CRM enrichment to help revenue teams uncover buyers beyond their CRM. PMG360, a marketing and demand generation firm serving revenue teams across technology, healthcare, financial services, and manufacturing, today announced the launch of AudienceIQ, an audience intelligence platform paired with managed strategy and campaign execution. […]
Advids Launches Dedicated Video Production Solution for AI Agents, Machine Learning and Computer Vision Companies
New team and video production process are built specifically to make autonomous agents, and ML systems understandable to enterprise buyers by Advids. More than 1,200 AI agent startups are now competing for enterprise attention, according to startup intelligence platform StartUs Insights, and Gartner projects spending on AI agent software will reach $206.5 billion this year. […]
The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] via @sejournal, @hethr_campbell
Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. The post The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] appeared first on Search Engine Journal.
Digest: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement
In today's Digest, we discuss Apple's escalation of its OpenAI trade secrets case, including its request for an injunction and expedited discovery, OpenAI's integration with AppsFlyer to bring in-app measurement to ChatGPT Ads and, Snapchat's push to attract small businesses [...] The post Digest: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement appeared first on ExchangeWire.com.
AI Can Interpret Data. It Can’t Vouch For It
The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises. Some of these agents will be simple workflow assistants. Others will manage budgets, audiences, inventory and outcomes with increasing autonomy across systems that were never designed to work […] The post AI Can Interpret Data. It Can’t Vouch For It appeared first on AdExchanger.