News
19,669 articles covering the AdTech ecosystem
Red Antler-owned Creator Studio Wants to Fight AI Slop With UGC
Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social
Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
OpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation
The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.
Apple Takes A Bite Out Of Programmatic
Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter. The post Apple Takes A Bite Out Of Programmatic appeared first on AdExchanger.
Conde Nast Chief To Head Mattel
Roger Lynch will replace CEO Ynon Kreiz, who is leaving to be co-CEO of the Paramount-Warner Bros. colossus.
CommerceIQ Brings AI-Powered Retail Media Management to Chewy Ads
CommerceIQ’s latest agentic AI capabilities help pet brands optimize bids and budgets and improve campaign performance. CommerceIQ, AI-native retail growth partner today announced the expansion of Retail Media Management, powered by AllyAI, to Chewy Ads. The expansion gives pet brands access to CommerceIQ’s latest agentic AI capabilities to optimize bids and budgets, improve campaign performance, […]
Comcast Advertising Research Reveals How TV and Streaming Drive Results Across the Buyer Journey
New “Multiscreen Performance Report” connects attention, reach, consideration, and measurable action, finding that TV and streaming campaigns deliver 2X incremental return on ad spend Comcast Advertising, the advertising division of Comcast, today released new findings from its Multiscreen Performance Report, an evolution of its flagship Multiscreen TV Advertising Report. The purpose of the research is […]
Growth7 Launches AI Marketing Platform That Turns CRM Data Into Pipeline Action
Founded by Joseph Sarro of Intelligent Solutions DX & Justin Pennington of Infraxio; Salesforce, HubSpot, Pipedrive, Zoho — no migration, no second CRM Growth7, Inc today announced the launch of Growth7 (https://www.growth7.io), an AI marketing platform built to work alongside the CRM a business already uses. Growth7 reads CRM and customer signals, recommends or takes […]
HBO's Casey Bloys Named Content Chief Of Paramount, WBD Streaming
Bloys is poised to step in following the departure of Cindy Holland, chair of Paramount's D2C business. Bloys is currently chairman/CEO of content for HBO/HBO Max.
AI Search Pacing +392% Through 13 Months
Sessions have more than doubled in the past year since July 2026, tripled during the most recent quarter, and grew nearly fivefold during the past 13 months, according to recent data.
AI Is Picking Brands, But Shoppers Still Want Second Opinion
The robots have apparently mastered product discovery. They haven't yet eliminated the consumer's ancient ritual of reading 47 reviews, opening nine tabs, abandoning the cart, returning three days later and buying the thing anyway.
Change The Default, But Check With Me First
Google started moving legacy search campaigns into its AI Max product on Sept. 1, and the migration just happens automatically.
Reading With A Slice In Hand? Pizza Hut, Little Free Libraries Team Up
Consumers can apply to get a limited-edition Little Hut Library in their neighborhood, stocked with both books and Personal Pan Pizza gift cards.
PGA Of America Names Marissa Bataille Daly CMO
Daly joins the organization from the Los Angeles Rams, where she most recently served as senior vice president, studios and marketing.
Amazon Could Face AI Threat To Its Ad Revenue, Takes Action In Response
Amazon will lose advertising revenue if AI assistants become the place where consumers make buying decisions, Benzinga reports. These shoppers would potentially bypass Amazon’s sponsored listings. But Amazon is acting on the threat. It has combined Rufus and Alexa+ into Alexa for Shopping. The latter is an agentic assistant that offers recommendations, product comparisons and other information.
Conde Nast CEO Roger Lynch Is Leaving For Mattel
Roger Lynch is stepping down as CEO of Condé Nast after seven years on the job and will now head toy company Mattel, Business Insider reports. Ynon Kreiz, now the CEO of Mattel, will depart on Friday. Lynch has been on the board of Mattel since 2018 and will remain on the board of Condé Nast.
Newsom Signs Tax Credit Bill To Help Local Newsrooms
California Governor Gavin Newsom has signed a bill that will provide $20,000 in tax credits to newsrooms for each of five reporters they hire, and $15,000 for additional journalists, with no cap, Cal Matters reports. The tax credits are available to print, broadcast, digital and nonprofit newsrooms that produce original reporting. “When you lose local journalism, partisan organizations step in,” Newsom said during a press conference. “More division, more anger, more bias that’s expressed. And we’ve seen it here in California.”
MGM Resorts May Make A Bid For People Inc.
MGM Resorts, a recent purchase target for Barry Diller’s People Inc., may now turn the tables and acquire People Inc., The Wall Street Journal reports. MGM is now deciding whether to make a bid, sources said. People has a market value of around $2.7 billion, whereas MGM’s is about $8.5 billion. People Inc. continues to own a 27% share in MGM Resorts.
TV's Next Big-Billionaire Megahit Is Here
A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, super rich.
September Baseball Ad Costs Spike 40%
In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Overall, average CPMs from March-July were roughly the same as a year ago, at $26.60.
Megan Fox As An ED Drug? Makes Sense
Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks
Reddit Ending Data-Scraping, Will Keep Existing Agreements
Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027.
Sallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
Hallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.