Comcast Advertising Research Reveals How TV and Streaming Drive Results Across the Buyer Journey

New “Multiscreen Performance Report” connects attention, reach, consideration, and measurable action, finding that TV and streaming campaigns deliver 2X incremental return on ad spend Comcast Advertising, the advertising division of Comcast, today released new findings from its Multiscreen Performance Report, an evolution of its flagship Multiscreen TV Advertising Report. The purpose of the research is […]

Last updated Oct 1, 2026 by ATDb automated enrichment