From GTA to CTV: How to Reach Gamers on the Big Screen

Between Call of Duty: Modern Warfare 4 and Grand Theft Auto VI, this autumn marks a major few months in gaming. In this article, Sean Smith, EMEA Gaming Lead – Sales at Samsung Ads, explores what Netflix, GTA VI and Automatic Content Recognition (ACR) data can tell us about gaming audiences - and what that means Read More

Last updated Oct 5, 2026 by ATDb automated enrichment