Your Content Has a Debt Problem and AI Just Changed the Cost of Ignoring It

For most marketers, we thought about content in pretty simple terms: how much can we publish, and how quickly can we get it out? That was the game. More pages, more campaigns, more landing pages, more markets. The web rewarded companies that could keep producing. However, what we weren’t nearly as good at was dealing […]

Last updated Oct 5, 2026 by ATDb automated enrichment