Why every marketing brief needs a transformation imperative: dentsu’s Matt Landeman on AI and growth

Growth rarely comes from doing exactly what you did last year, just slightly better. Most businesses know that, yet the way marketing challenges arrive can make it easy to forget. A brand may need launching, a media plan may need rethinking, a site experience may need improving, CRM may need optimising, or an AI use case may need exploring. The post Why every marketing brief needs a transformation imperative: dentsu’s Matt Landeman on AI and growth appeared first on New Digital Age.

Last updated Oct 5, 2026 by ATDb automated enrichment