Audience Engagement is a Revenue Driver, Not a Cost Centre

While social platforms have historically been the home of audience engagement for broadcasters, changes at those platforms have broken the engagement loop. That creates an opportunity to bring audience engagement in-house, says Tim Rudder, co-founder of UpTalkTV. It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s Read More

Last updated Oct 6, 2026 by ATDb automated enrichment