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AI reshapes the RFP—differentiation moves from documents to people

AI reshapes the RFP—differentiation moves from documents to people

Articleadage.com

AI is accelerating RFP screening and pushing differentiation into live interactions, data exchanges and working prototypes, increasing pressure on agencies to stand out.

Source: Ad AgePublished: Oct 6, 2026

Last updated Oct 6, 2026 by ATDb automated enrichment