News
21,117 articles covering the AdTech ecosystem
Disney+ secures Waitrose, Volkswagen and PG Tips sponsorship for Rivals
The first part of the second series is set to premiere on 15 May.
At Vox Media, the Roll-Up Era Rewinds
After a decade of acquisitions, the company is seeking new homes for its brands, according to five people familiar with its plans.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/19/2026
BabyBillion is one week away from a two-month run of uninterrupted dominance in the Global Top 50. The family-friendly hub from India has gotten the most views of any YouTube channel in the world for seven weeks in a row, and it added to that streak by picking up 1.1 billion weekly views during our most recent measurement period. The top five channels in the chart all collected at least 794 million weekly views during the third week of April. Four of those channels are from India, which remains the most dominant channel in our rankings. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/19/2026
There's a new #1 channel in the Global Sub Top 50 chart. By adopting the bright color palette and upbeat tone that drives so many Eastern European YouTube channels, BRUNO became the most-subscribed channel of the week. The Ukrainian creator added 1.1 million new subs during the third week of April. Alejo Igoa and MrBeast followed next as the only other channels to get at least one million new subs during the week that was. To crack the Global Sub Top 50, channels needed to add at least 300,000 new subscribers during our most recent measurement period. Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Two-hit wonders
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Dhar Mann, Brittany Broski, Issa Rae, and more: Miami marketing conference POSSIBLE is putting the spotlight on our industry with its new Creator Economy Academy
Miami marketing conference POSSIBLE is returning for its fourth year–and putting content creators in the spotlight. Christian Muche, former AOL and Yahoo executive and the founder & Global President of POSSIBLE, tells Tubefilter his event has attracted a notable number of creators over the past three years. “A lot of [brand] partners would bring creators […] Visit Tubefilter for more great stories.
YouTube cozies up to Hollywood by sharing its deepfake detector with studios
YouTube wants more recognition from mainstream entertainment power players, so it's sharing the love. The Google-owned hub has developed a tool that finds and manages AI-generated deepfakes of public figures, and Hollywood studios now have access to that software. In 2024, YouTube first announced its plan to team up with talent agency CAA to develop a likeness detection tool that would combat the rise of deepfaked images and videos on social media platforms. In the year-plus since that reveal, YouTube has steadily tested its anti-deepfake tech alongside an expanding network of partners. First, a small group of creators got access to the feature. Then, journalists and celebrities took it for a spin. Visit Tubefilter for more great stories.
Creator firm Fixated continues acquisition streak by scooping up the Studio71 network
With its latest acquisition, Fixated is moving its roster of creator partners into four-digit territory. The talent firm, which works with digital stars like Sketch and the Botez Sisters, has acquired the end-to-end creator company Studio71. The financial terms of the deal were not disclosed. Studio71's previous owner, the German mass media company ProSiebenSat.1, is only selling the company's North American business to Fixated. Its operations in other territories, including its home country, will remain underneath its umbrella. Visit Tubefilter for more great stories.
Keke Palmer is the host of Twitch’s hottest new talk show
As digital-native creators harbor Hollywood dreams, a bonafide A-lister is taking her talents to Twitch. That's the platform viewers can turn to to watch Keke Live, a talk show led by the versatile actor Keke Palmer. Two decades after her breakout role in the film Akeelah and the Bee, Palmer is still an immense presence on the big screen. With nearly 15 million followers on Instagram, she also possesses a strong social following that will now form the base audience for her Twitch talk show. Visit Tubefilter for more great stories.
The Indian government says it wants to crack down on fake news. Critics worry it wants to censor content creators–and everyone else.
The Indian government is proposing that content creators and other social media users should be governed by the same “code of ethics” as registered news publishers, and that social media platforms should be stripped of their safe harbor protections if they allow content that violates this code. Basically, the proposal boils down to this: If […] Visit Tubefilter for more great stories.
STEM creators are working with researchers in all 50 states to showcase ‘Science Across America’
The United States is celebrating its 250th birthday this summer, and a group of creators is turning that milestone into a celebration of science. A nonprofit called the Independent Media Initiative (IMI) is behind 50×50: Science Across America, a coast-to-coast "YouTube project" that will pair influential STEM creators with scientists from all 50 states. 50x50's mission is ambitious: Across ten days, the participating creators and their scientific collaborators will produce 50 original videos, which will be set in locations like labs, field sites, hospitals, factories, and research institutions. Those videos will arrive on YouTube in the fall of 2026. Visit Tubefilter for more great stories.
Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right? Wrong.
When Markiplier‘s self-made (and self-funded) Iron Lung adaptation cranked $50+ million in theaters, it was easy to assume he’d eventually put a digital version of the movie up for sale on YouTube. After all, he’s been on the platform for 14 years, has nearly 40 million subscribers, and is one of the most recognizable faces […] Visit Tubefilter for more great stories.
Viral Nation says it’s using AI to ensure a safe ecosystem for brands–and put more money in creators’ pockets
We are firmly in the age of Claude and ChatGPT. Seemingly every business is using AI–whether that means developing new tools or rebranding old ones to highlight LLM usage in hopes of attracting AI-curious customers. Viral Nation has SocialAI. But it wants people to know: It was already doing this years ago. “For many years, […] Visit Tubefilter for more great stories.
Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts
Creators based in the U.K. can now take advantage of a banking solution that serves their unique financial needs. Visa has partnered with TikTok to launch a debit card that offers a number of creator-centric perks. The so-called "creator card" attempts to address some of the issues that pop up when social media professionals bring their business to traditional banks. In many cases, those interactions evince skepticism from bankers, leaving creators short on cash and frustrated with their financial institutions. Visit Tubefilter for more great stories.
Lululemon names Nike vet Heidi O’Neill CEO
The executive, who spent almost 30 years at Nike, will take over the top spot in September following Calvin McDonald’s exit earlier this year.
Reprint-AA26041Innocean
2026 Creativity Awards David Mesfin
PR Meets Influence: The New Engine of Brand Growth
Building long-term creator relationships and measuring cultural impact
MrBeast’s Beast Industries Sued by Former Employee Alleging Sexual Harassment and Retaliation; Company Says Suit Is Based on ‘Categorically False Statements’
The media company led by MrBeast, the YouTube megastar whose real name is Jimmy Donaldson, has been sued by a former employee, who alleges she was subjected to years of sexual harassment, gender bias and retaliation by Donaldson and other senior leadership. Donaldson’s company, Beast Industries, denied the allegations and called them “categorically false.” MrBeast’s […]
Google Ads Posts GEO Partner Manager Role via @sejournal, @MattGSouthern
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description. The post Google Ads Posts GEO Partner Manager Role appeared first on Search Engine Journal.
Watch the newest commercials from Ore-Ida, Progressive, Rolaids and more
A cowboy with heartburn says Rolaids offers “a dual-active formula for powerful relief.”
EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
Beginning next month, advertisers will be able to customize which tiles they see in Kokai, filtering for the metrics and tools most relevant to their workflows.
Swivel’s Joseph Hirsch: Campaign Optimization Reaches ‘Peak Efficiency’ at Impression Level
NEW YORK — Campaign optimization can now operate at impression level through real-time agent decisioning, representing peak efficiency for advertising technology that traditionally relied on periodic human intervention across broader campaign segments. “Can you decision an impression with an agent as opposed to the way it was done in the past?” Joseph Hirsch, CEO of [...]
Programmatic TV as a Strategy Is Leaving Money on the Table, Tatari Exec Warns
TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting such unified approaches has matured considerably since the early days of programmatic and demand-side platforms. “The days of getting a [...]
Late to Retail Media Means Right on Time: Ace Hardware’s Molly Hjelm
NEW YORK — Ace Hardware may be famous for paint, screws and the reassuring smell of lumber, but now it also sells advertising. Molly Hjelm, head of retail media at Ace, says the co-op’s unusual structure gives it a distinctive angle in the ad business now sweeping retail. “Ace Hardware is a unique business model [...]