Swivel’s Joseph Hirsch: Campaign Optimization Reaches ‘Peak Efficiency’ at Impression Level

NEW YORK — Campaign optimization can now operate at impression level through real-time agent decisioning, representing peak efficiency for advertising technology that traditionally relied on periodic human intervention across broader campaign segments. “Can you decision an impression with an agent as opposed to the way it was done in the past?” Joseph Hirsch, CEO of [...]

Last updated Apr 22, 2026 by ATDb automated enrichment