News
21,117 articles covering the AdTech ecosystem
Party City launches inside 700 Staples stores
The effort, which includes a selection of balloons and decor, will expand to additional Staples locations by the end of the year.
7 creative campaigns to know about today
Miracle-Gro sees nature overtake technology for Earth Day and Volkswagen South Africa makes you wish you had eyes on the bottom of your feet—sort of.
Former CBS Mornings EP Shawna Thomas Moves to MS NOW
Thomas previously spent five years leading CBS News' flagship morning show.
How surging gas prices are impacting grocers
“There’s a lot of alarmest headlines [about] what the impact can be on the consumer. But the consumer continues to be very resilient,” Walmart CFO John David Rainey said at a recent industry event.
Maryland poised to ban dynamic pricing
The legislation, which awaits the governor’s signature, underwent significant revisions that some groups claim would limit its shopper protections .
Florida UNFI workers approve union contract, averting strike
Employees at a facility the grocery company runs in Pompano Beach, Florida, will receive a 31% wage increase over five years as part of the arrangement.
Men’s Wearhouse owner aims to rejoin the stock market
Tailored Brands struggled even after its 2020 bankruptcy as the menswear specialist grappled with the pandemic and changing consumer habits.
Amazon brings back summer beauty event
The sale, which kicks off Monday and runs through May 10, features deals on brands like Charlotte Tilbury, Biodance, Dyson and Estée Lauder.
Dollar General names VP of supply chain optimization
Matt Lucas will guide improvements in the retailer's supply chain network, while Kyle Gorman was promoted to vice president of distribution.
Best Buy CEO Corie Barry to step down as sales stagnate
Chief Customer, Product and Fulfillment Officer Jason Bonfig, who leads the retailer's ads and marketplace businesses, will succeed her on Oct. 31.
Hosted.com® Examines Impact of DDoS Attacks and AI Traffic on Websites
Hosted.com® highlights how evolving DDoS threats and AI-driven traffic are influencing website stability and resource management for SMEs. Hosted.com® looks at how targeted malicious traffic attacks and the increasing number of automated requests made by AI crawlers are affecting websites. Focusing on performance, uptime, and resource allocations, and how to prevent them. These changes in traffic […]
Tredence Brings Enterprise AI to Action with Google Cloud’s Gemini-Powered Agentic Accelerators
From data modernization to autonomous decision-making, Tredence and Google Cloud bring a full-stack approach to scaling Agentic AI in the enterprise Tredence, the world’s leading data science and AI solutions company, announced the launch of its suite of Agentic AI accelerators, developed in close collaboration with Google Cloud and Tredence’s global customer base. These ready-to-deploy […]
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
Netflix picks winner of EMEA media review
Netflix selects network following pitches from Dentsu, Omnicom and WPP.
TikTok is letting users remix videos with AI—what creators need to know
TikTok is testing a feature that lets users “remix” creators’ content using generative AI. Creators worry it could strip them of control over their likeness—but influencer marketing leaders say their fears may be overblown in this case.
Full stream ahead: How streaming recaptured collective attention
Paramount Advertising’s new report, “Full Stream Ahead,” explores how a new era of more intentional viewing brings opportunities for brands to show up in bigger, more meaningful ways.
Tim Cook Built Apple Ads, But His Successor Has the Harder Job
As CEO, John Ternus will have to scale a services business beloved for its discretion.
Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore
Shane Peros, managing director of Global Media, Entertainment & Distribution, Google Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift that’s changing […]
Seedtag Revolutionizes Media Planning and Activation with the Launch of NeuroX
NeuroX brings built-in intelligence to programmatic infrastructure, unlocking incremental reach and stronger outcomes across web and CTV Seedtag, the global Neuro-Contextual advertising company, announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation for media planning and activation that enables unseen levels of scale and precision. NeuroX was built on […]
Valeo and Google Cloud Expand Strategic Partnership to Boost Automotive Innovation with Gemini for Workspace and Agentic AI
Valeo has deployed Gemini for Workspace to all its employees for rapid productivity and quality enhancement The company accelerates agentic AI adoption with business functions using Gemini Enterprise for increased and faster innovation Valeo, a global leader in automotive technology, and Google Cloud announced a significant expansion of their long-standing strategic partnership. Building on their […]
EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront
Agencies granted no-cost access to ChatEDO’s investment-grade TV data — equipping brands with greater competitive and historical insights before an unpredictable Upfront season EDO, the TV outcomes company, announced that it will provide advertising and media agencies with complimentary access to ChatEDO, its TV Ad Intelligence platform, during the 2026 Upfront season, removing significant cost […]
Salesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows
Google Cloud and Salesforce announced an expanded partnership that will enable AI agents to execute end-to-end workflows across both platforms by solving the long-standing challenge of fragmented data and disconnected systems. With new integrations across Salesforce and Google Cloud, customers can deploy AI agents in tools like Slack and Google Workspace, while Agentforce and Gemini […]
BlueConic Launches Agentic Growth Plays, Ending the Era of Customer Data That Goes Nowhere
With Growth Plays and AI Canvas, BlueConic becomes the first customer data platform to use agentic AI to take marketing teams from business goal to live decisioning campaigns without rebuilding their stack. BlueConic has launched Growth Plays and AI Canvas, giving marketing teams something the martech industry has not delivered: an agentic system that acts […]
Precisely Brings Governed AI to Customer Communications in EngageOne RapidCX
New capabilities combine unified visibility, real-time tracking, and AI to help regulated organizations reduce risk and act with confidence. Precisely, the global leader in data integrity, announced the latest release of EngageOne™ RapidCX, bringing governed AI to customer communications. The release introduces a unified, real-time view of outbound communications along with a new Next Best […]