News
21,117 articles covering the AdTech ecosystem
Alteryx Launches AI Insights Agent on Google Cloud Marketplace, Bringing Reliable, Repeatable AI Answers into Gemini Enterprise
New Alteryx AI Insights Agent delivers insights through analyst-defined AI ready datasets and business logic within governed workflows Alteryx, Inc., an AI-ready data and analytics company, announced the launch of the Alteryx AI Insights Agent, now available on Google Cloud Marketplace, bringing governed analytics directly into Gemini Enterprise. As companies increasingly turn to AI to […]
Mobly Launches First AI-Native Platform That Turns Field & Event Marketing into a Real-Time Revenue Engine
New platform gives B2B teams the system to run in-person like digital, with full visibility from event selection through pipeline impact Mobly announced the launch of the first AI-native platform built to run the complete lifecycle of field and event marketing. The platform enables B2B revenue teams to find the right events, plan and execute […]
Consensus Enters into a Definitive Agreement to Acquire Peel to Launch the World’s First AI-Powered Conversational Demo Platform
Transforming demos, content, and product experiences into real-time, deal-moving conversations that qualify, educate, and accelerate revenue Consensus, the leader in Demo Automation, announced that it has entered into a definitive agreement to acquire Peel, an AI platform that transforms static content into real-time, 2-way conversations between buyers and agents. The acquisition will mark a major […]
Iterable Unveils Nova Agent and a New Wave of AI Innovations to Power Real-Time Personalization and Predictable Growth
New AI agent, audience activation capabilities and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels Iterable, the AI customer engagement platform, announced Nova Agent, an AI agent built to act on customer behavior in real time, alongside a new wave of AI capabilities that enable marketers to optimize […]
Pizza Hut shifts loyalty program toward experience and exclusivity
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
Does AI Actually Reward Quality Content?
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut. The post Does AI Actually Reward Quality Content? appeared first on Search Engine Journal.
AI Search Is Eating Itself & The SEO Industry Is The Source
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact. The post AI Search Is Eating Itself & The SEO Industry Is The Source appeared first on Search Engine Journal.
WPP integrates Google Earth AI into WPP Open
Integration follows $400m Google Cloud partnership announced in October.
Introducing the Video & TV Advertising Buyer’s Guide 2026
We’re excited today to launch the first edition of the Video & TV Advertising Buyer's Guide. You can download your free copy here. The proliferation of video over the past ten years has opened up a world of opportunities for advertisers, but also introduced a whole host of new challenges. Understanding where and how to reach Read More
The Cost of Burnout in Media Buying
High levels of burnout among media buyers are exacerbating the risk of human error, writes Jessica Michen, Co-Founder & COO at Grasp, a specialist in preventative quality assurance (QA) solutions. Rather than putting out fires after the fact, Michen argues that the industry needs systems in place to ensure campaign quality at the point of setup. Read More
The Measurement Blind Spot
In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook… The post The Measurement Blind Spot appeared first on ExchangeWire.com.
PayPal Goes After Streaming TV Advertisers With New Adtech Deals
The financial firm is working with Spectrum Reach, Tubi, and Warner Bros. Discovery.
That is a wrap on Social Media Week 2026!
For three days, the people who actually run social came together at Social Media Week to unpack what’s working right now and what’s coming next. Now, you can catch it […]
Code and Theory’s New President Will Help CMOs Navigate AI Complexity
VML vet JJ Schmuckler joins to lead the digital transformation network into its next era
AI + human ingenuity: Where creative and technical teams meet
Integrating AI shouldn't mean breaking what works. On May 6, discover practical ways to sync your creative and tech teams while protecting your brand voice. The post AI + human ingenuity: Where creative and technical teams meet appeared first on MarTech.
How to choose the right research partner and get better B2B results
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. The post How to choose the right research partner and get better B2B results appeared first on MarTech.
B2B marketers are drowning in data but starving for insight
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. The post B2B marketers are drowning in data but starving for insight appeared first on MarTech.
A whole new way to think about TV advertising
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook. The post A whole new way to think about TV advertising appeared first on MarTech.
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an […] The post Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels appeared first on AdExchanger.
Programmatic Direct Is Having a Renaissance — And It's Because Open Auction Trust Has Collapsed
Marketecture founder Ari Paparo makes the case that years of MFA proliferation, made-for-arbitrage supply chains, and opaque auction dynamics have driven sophisticated buyers back toward programmatic direct and curated marketplace deals. The piece draws on buy-side interviews and spend-shift data to show that preferred deals and PMPs are capturing a growing share of programmatic budgets. Paparo argues this is a structural, not cyclical, shift in how premium inventory is transacted.
How Incrementality Testing Is Becoming the New Standard for Performance Marketers — And Why It's Harder Than It Sounds
This practitioner-oriented deep dive explains why incrementality testing — measuring the true causal lift of advertising spend — is becoming the measurement methodology of choice for sophisticated performance marketers replacing last-click attribution. The piece walks through ghost bidding, geo-based holdout tests, and synthetic control methodologies, and explains why each comes with significant design and interpretation challenges. It argues that most marketing teams lack the statistical expertise to run these tests correctly, creating a gap that specialized vendors are rushing to fill.
Scaling Digital Presence: Social Media Proxies and the Rise of Professional Account Creation
Explore the key role of social media proxies in ensuring consistency in registration and operation across different platforms. The creation and management of accounts across different social media platforms has become an increasingly structured activity as digital operations expand across multiple services. Platforms such as Facebook, Instagram, TikTok, and X are commonly used in parallel […]
GPT Proto Now Fully Supports GPT Image 2
The leading third-party OpenAI API provider delivers cheaper, faster, and more stable text-to-image access with dedicated tech support. GPT Proto, a leading third-party provider of OpenAI-compatible API services, today announced full support for GPT Image 2 — OpenAI’s latest and most capable text-to-image generation model. Effective immediately, developers, enterprises, and AI product builders worldwide can access […]
Tooling Studio Launches MCP Integration, Turning Google Workspace Into an AI-Operable System
Users can now instruct AI to create tasks, update pipelines, and trigger project management workflows automatically inside Google Workspace. Tooling Studio announced the launch of its Model Context Protocol (MCP) integration, a new capability that allows AI systems and large language models (LLMs) to directly interact with and execute actions inside Google Workspace through Tooling […]