News
21,117 articles covering the AdTech ecosystem
Subtext Unveils Significant SMS Platform Expansion, Giving Clients Greater Control Over Audience Management and Activation, Revenue Growth, and Campaign Customization
Subtext, an award-winning texting platform that connects media companies, brands, artists, and creators to their audiences, today announced a significant expansion of its SMS platform. The release includes Audience Groups and Audience Imports, two new features designed to give clients greater control over how they manage and activate their audiences, A/B testing to help clients […]
Demandbase Expands Partner Model to Deliver Connected AI GTM for the Enterprise
New Premier+ tier helps revenue teams move beyond fragmented tools to operational AI GTM, accelerating time-to-value with partners like Marketbridge Demandbase, the definitive pipeline engine for AI GTM teams, announced today the launch of the Premier+ Service Delivery Partner Tier, an expansion of its Agency & Service Provider Partner Program. A robust ecosystem that connects […]
Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
Culture Hive Media Group is launching a platform that gives brands the first AI-powered score for measuring cultural relevance in advertising, so they can stop guessing whether an ad will resonate and start proving it. The advisory board, which includes former leaders from GroupM, PubMatic, and CBS/Paramount, signals that the industry believes cultural intelligence is […]
Infosys Announces Strategic Collaboration with OpenAI to Accelerate Enterprise AI Transformation and Unlock AI Value at Scale
Enabling structured co-innovation, scalable enterprise delivery, and responsible adoption of agentic AI with Infosys Topaz and Codex Infosys, a global leader in AI-first business consulting and technology services, announced a strategic collaboration with OpenAI to help enterprises transform software development and modernization with OpenAI’s frontier AI models and products like Codex. Through this collaboration, Infosys will […]
Ten ad platforms, one login: AdPlus opens its public beta
AdPlus opens public beta: one login, 10 ad networks, and an AI that drafts cross-network campaigns so outnumbered marketing teams stop tab-hopping. Boston startup launches multi-channel ad management platform that uses artificial intelligence for SMBs and in-house marketing teams The people we built this for aren’t lazy. They’re outnumbered. A two- person marketing team at […]
Prolific Studio Launches New Brand Focused on High-Impact Explainer Video Production
Prolific Studio’s new explainer-focused brand centers on motion graphics, 2D and 3D explainers, and SaaS videos built for clarity and conversion. Prolific Studio has announced the launch and expansion of its new brand, Explainer Video Company, built with a clear purpose: to help businesses communicate their products and services faster, with greater clarity and impact. […]
SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States
YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S. New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory SiriusXM announced a new audio advertising […]
YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the company’s network of […]
How AI Is making ad creative faster — and more fair
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
How Nestlé’s US CMO keeps tabs on changing consumer tastes
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.
WooCommerce Stores Can Now Sell Products Via YouTube Videos via @sejournal, @martinibuster
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a dedicated shopping tab on the channel. The cards are pulled from the merchant’s existing product catalog They stay synced automatically through Google Merchant Center The same data is reused across YouTube, Shopping, and ads Connect WooCommerce Stores To YouTube Shoppers WooCommerce is an open source […] The post WooCommerce Stores Can Now Sell Products Via YouTube Videos appeared first on Search Engine Journal.
Darren Bailes and Kate Stanners to co-chair Campaign Big Awards 2026
The awards scheme is open for entries.
Saatchi & Saatchi hires four senior creatives
The creatives join from VCCP, Uncommon Creative Studio and ITV Creative.
Ecologi, Giffgaff and MG OMD launch nature restoration initiative for brands and agencies
Movement aims to turn media spend into UK nature recovery.
The smartest brands are running with communities, not just chasing sponsorships
Brands activating around the London Marathon shows a wider shift in connecting with people.
‘If the world only remembers our World Cup sponsorship, we've failed’: Lenovo’s Fifa play
Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.
Google TV to Lose European Market Share to VIDAA, Titan OS and TiVo, Suggests Omdia Data
Forecasts from Omdia last year suggested that the North American CTV operating system (OS) market was set to be dominated by US retail giant Walmart, thanks to its $2.3 billion acquisition of TV manufacturer VIZIO. In Europe however, the picture looks quite different, with new entrants to the market rapidly gaining market share, according to Read More
Godiva’s CMO Reveals How to Pull Off a 100th Anniversary While Staying Fresh
Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial
Zocdoc Names Lyft’s Brian Irving as Its First CMO
Irving arrives as Zocdoc expands beyond scheduling to play a more active role in how patients find and access care.
Mphasis acquires Theory and Practice Business Intelligence Inc., strengthening its ‘Decisioning Intelligence’ capabilities
TAP Continuum AI, an AI Optimization Platform, supported by proven and validated technology, and a portfolio of leading retail and CPG brands, strategically aligns to NeoIP™ roadmap. Mphasis, a global AI‑led, platform‑driven technology solutions provider, announced today, its acquisition of Theory and Practice Business Intelligence Inc. (TAP). Theory and Practice is a technology company that developed […]
Decision Logic Launches Embedded AI That Acts as an “Assistant Store Manager” for Multi-Unit Restaurant Brands
New AI transforms restaurant operations by automatically detecting issues, delivering instant answers, and driving consistency across every location Decision Logic announces the launch of Decision Logic AI, a fully embedded artificial intelligence solution designed specifically for multi-location restaurant brands. Built directly into the Decision Logic platform, the new AI acts as an always-on operational assistant—continuously […]
FXMedia Expands Enterprise AI Capabilities as Singapore Increasing Demand for Practical AI Solutions
Singapore-based immersive technology company, FXMedia, advances AI across learning, training and interactive systems to support scalable, real-world deployment As Singapore sharpens its national focus on enterprise AI adoption and digital transformation, FXMedia is strengthening its AI capabilities to help organisations build more intelligent, measurable, and adaptive solutions. The move comes amid growing momentum around AI […]
Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns
Adobe announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The partnership will help accelerate on‑brand creative campaign production to help scale customized marketing messaging with improved efficiency. As demand for timely, relevant content across channels continues to grow, this collaboration […]
UserTesting Brings Real Customer Feedback into Figma with AI-Powered Embedded Solution for Design Validation, Now Generally Available
Early adopters including AJ Bell and CarMax are using the UserTesting for Figma plugin to move from prototype to insight faster—embedding customer feedback directly into design workflows so decisions are informed earlier and risk is reduced before development UserTesting, the leading provider of customer insights for the enterprise, announced the general availability of the UserTesting […]