YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the company’s network of […]

Last updated Apr 22, 2026 by ATDb automated enrichment