Last updated Apr 22, 2026 by RSS Ingestion
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an […] The post Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels appeared first on AdExchanger.