Late to Retail Media Means Right on Time: Ace Hardware’s Molly Hjelm

NEW YORK — Ace Hardware may be famous for paint, screws and the reassuring smell of lumber, but now it also sells advertising. Molly Hjelm, head of retail media at Ace, says the co-op’s unusual structure gives it a distinctive angle in the ad business now sweeping retail. “Ace Hardware is a unique business model [...]