YouTube cozies up to Hollywood by sharing its deepfake detector with studios

YouTube wants more recognition from mainstream entertainment power players, so it's sharing the love. The Google-owned hub has developed a tool that finds and manages AI-generated deepfakes of public figures, and Hollywood studios now have access to that software. In 2024, YouTube first announced its plan to team up with talent agency CAA to develop a likeness detection tool that would combat the rise of deepfaked images and videos on social media platforms. In the year-plus since that reveal, YouTube has steadily tested its anti-deepfake tech alongside an expanding network of partners. First, a small group of creators got access to the feature. Then, journalists and celebrities took it for a spin. Visit Tubefilter for more great stories.