News
21,117 articles covering the AdTech ecosystem
This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.
Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam’s Club
The warehouse retailer is expanding its experiential offerings.
Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
Enhanced productivity leads to happier and healthier work environments, and more free time outside of work
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Foxit Brings End-to-End Document Workflows into ChatGPT, Closing the Gap Between AI Output and Finished Documents
Foxit, a leading provider of PDF and document intelligence solutions, announced the launch of its PDF Editor app inside ChatGPT, enabling users to complete full document workflows directly within the AI environment, from creation and organizing through to optimization, sharing, and lifecycle management. AI is becoming the primary workspace but document workflows are lagging behind […]
MiQ Report Studying 53 Million Households Shows the Traditional Path to Purchase is Dead
87% of consumers switch between screens every hour. Marketers must rethink the funnel. The century-old traditional marketing funnel is proving to be a model that no longer reflects how consumers actually behave. New global research from MiQ, a leading programmatic media company, finds that 87% of consumers switch between digital activities at least once an […]
PubMatic Brings Custom Creative Formats to AgenticOS: Creative, Planning, and Execution Run as One Workflow
Marketers can brief, buy, and measure creative cross-screen campaigns across premium CTV, mobile, and more in a single access point. Horizon Media, SlingTV, Crossmedia, and Kelly Scott Madison join as launch partners. PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, announced the integration of its Creative Innovation Suite across its AgenticOS […]
UiPath Brings its AI Document Processing Solution to Google Cloud Marketplace with Gemini-Powered Automation
UiPath Intelligent Xtraction and Processing (IXP) launches on Google Cloud Marketplace with Gemini as the default third-party model, enabling faster, more accurate, and scalable document automation UiPath, a leader in agentic business orchestration, announced that UiPath Intelligent Xtraction and Processing (IXP) is now available on Google Cloud Marketplace and that Gemini will become the default […]
ai& Strengthens Global AI Platform with Build.io Acquisition
ai&, a vertically integrated global AI technology company, today announced it has acquired Build.io, a leading Platform as a Service (PaaS) provider. Build.io is a full-stack cloud platform that takes product teams from code to production in minutes, powered by bare-metal infrastructure and AI workflows across the US, Europe, and Japan. Combining Build.io’s expertise with […]
ForeverCRM’s New Hybrid Human-AI Lead Response System Is Reshaping the Social Media Marketing Landscape
ForeverCRM today shared updates on the continued expansion of its done-for-you lead response and appointment setting service. First introduced in 2020, the platform moves beyond traditional software models by combining AI with dedicated human agents to qualify leads and book appointments within a ten-minute window, allowing internal sales teams to focus exclusively on closing. Sales professionals […]
The Efficiency Trap: Why ‘Single Retargeter’ Strategies are Leaving Money on the Table
In recent years, brand marketers have attempted to ‘clean up’ their digital marketing by optimising media supply paths. By reducing the number of players included in their supply chain, advertisers hoped to increase transparency around budget allocation, improve the performance of media buys, and reduce their carbon footprint. However, in 2026, this “less is more” […]
Zendrop Launches AI Creatives: UGC Video Ads in Minutes — for Under $20
Now in beta, this AI-powered video studio built into the Zendrop platform generates high-converting UGC-style video ads without a costly production budget or agency. Zendrop, the leading all-in-one dropshipping platform trusted by hundreds of thousands of entrepreneurs worldwide, announced the beta launch of AI Creatives, a fully integrated AI-powered video ad tool available directly within […]
WSI Warns SMBs That AI Search Is Answering Questions Before Anyone Visits Their Website
If your business has been counting on Google to send customers to your website, that strategy has a problem. AI is now answering search questions directly on the results page, and most people never click further. Dan Monaghan, co-founder of WSI, has spent the last several years studying exactly this shift, and his new book […]
Social News Desk Unveils CivAll at GSMCON: One Platform for Government Websites, Social Media, and Compliance
At GSMCON, attendees will get a preview of CivAll’s ADA-compliant CMS and hear about upcoming products for social media management and compliance archiving. CivAll by Social News Desk announces its plans for the 2026 Government Social Media Conference (GSMCON). Taking place May 5–7, 2026, in New Orleans, Louisiana, the event will serve as a premier […]
Digest: DSP Bedrock Platform Pilots Index Exchange’s Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads
In today’s Digest, we discuss Bedrock Platform piloting Index Exchange’s new Index Cloud, the Consumer Federation of America suing Meta Platforms over alleged scam advertising practices, and Radiocentre urging MPs to reject advertising on BBC platforms. The post Digest: DSP Bedrock Platform Pilots Index Exchange’s Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads appeared first on ExchangeWire.com.
AAR: VCCP, Uncommon and VML top 2025 new-business ranking
VCCP's pitch conversion rate drops from 87% to 83%.
Amazon Faces An Easy Boycott But An Existential Question
I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers used to regularly throw their weight around. Remember when hundreds of major advertisers ditched YouTube for several months in 2017 […] The post Amazon Faces An Easy Boycott But An Existential Question appeared first on AdExchanger.
Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.
Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war
As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.
YouTube is turning audio into an ad product — SiriusXM is selling it
The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube's "audio-first" inventory in the U.S.
Buyers Are So Over Meta’s Overhauls; PayPal Enters The TV Measurement Fray
Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […] The post Buyers Are So Over Meta’s Overhauls; PayPal Enters The TV Measurement Fray appeared first on AdExchanger.
Hulu’s Get Real House Turns Brands Into Reality Stars in Its 2nd Year
This is the first time brands will be incorporated into Hulu's Get Real House experience.