MiQ Report Studying 53 Million Households Shows the Traditional Path to Purchase is Dead

87% of consumers switch between screens every hour. Marketers must rethink the funnel. The century-old traditional marketing funnel is proving to be a model that no longer reflects how consumers actually behave. New global research from MiQ, a leading programmatic media company, finds that 87% of consumers switch between digital activities at least once an […]

Last updated Apr 23, 2026 by ATDb automated enrichment