News
21,117 articles covering the AdTech ecosystem
Braze Delivers Powerful New Agentic AI Capabilities That Transform How Marketers Build, Personalize, and Deliver Customer Experiences
BrazeAI Operator™, BrazeAI Agent Console™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio™, introducing a radically better way for marketers to forge and maintain lasting customer relationships. Braze , the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, delivered a new set of AI […]
Kaltura Puts the AI CEO Into Production With Ron Yekutiel’s Digital Twin, Using the Same Agentic Avatar Tech It Offers Enterprises
While industry headlines focus on plans and prototypes for CEO digital twins, Kaltura is scaling executive communication across employees and customers with multilingual real-time conversational avatars, including Kaltura’s co-founder and CEO, Ron Yekutiel, whose bi-directional avatar is already delivering personalized communications at scale and proving the company’s technology Kaltura, Inc., the Agentic Digital Experience company, […]
The Facts About Google Click Signals, Rankings, And SEO via @sejournal, @martinibuster
What Google's systems actually do with click data and what it means for SEO and rankings. The post The Facts About Google Click Signals, Rankings, And SEO appeared first on Search Engine Journal.
Former Droga5 London head of strategy Toto Ellis dies
Ellis began his career at TBWA, before moving to Droga5 and latterly PR agency Here Be Dragons.
Marie Curie highlights care crisis with runner statue made from daffodils
“The daffodil runner” is part of Marie Curie's partnership with the 2026 TCS London Marathon.
IAB Statement on the SECURE Data Act
WASHINGTON, D.C. — Interactive Advertising Bureau (IAB) released the following statement from Head of Public Policy Molly Crawford regarding the introduction of the SECURE Data Act (H.R. 8413) in Congress: “We are encouraged by continued Congressional efforts to draft a federal privacy standard. State privacy laws are largely consistent on core consumer privacy protections, including … Continued The post IAB Statement on the SECURE Data Act appeared first on IAB.
If your AI content feels generic, this is why
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams. The post If your AI content feels generic, this is why appeared first on MarTech.
How Mobile Became The Foundation Of Omnichannel Identity
When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, […] The post How Mobile Became The Foundation Of Omnichannel Identity appeared first on AdExchanger.
How Agentic AI Is Disrupting the Traditional Demand-Side Platform Model
Gartner VP Andrew Frank examines how autonomous AI agents capable of executing media buys, creative optimization, and audience segmentation without human intervention are beginning to challenge the traditional DSP architecture. The analysis covers how platforms like The Trade Desk and Google DV360 are responding with their own agentic layers, and what this means for the role of trading desks. Frank argues that the DSP as a human-operated interface may become largely obsolete within three to five years.
Publisher Revenue Diversification in the AI Search Era: Beyond Display and Programmatic
Reuters Institute researcher Nic Newman examines how AI-powered search results are cannibalizing organic referral traffic to publishers, forcing a rethink of programmatic display dependency. The analysis draws on interviews with 40 digital publishers across Europe and North America and finds that newsletter subscriptions, commerce content, and direct-sold sponsorships are replacing open web programmatic as primary revenue pillars. The piece has direct implications for SSP and open web advertising ecosystem health.
IFS Loops launches Agent Studio
New pre-built Field Service Digital Workers for Planning, Dispatch and Knowledge Work enable service-focused businesses to rapidly mobilize agents out-the-box IFS, the leading provider of Industrial AI software, announced strong and accelerating momentum for its agentic Digital Workers together with the launch of IFS Loops Agent Studio. The power of Industrial AI is most pronounced […]
Strider Launches Agentic Operating System to Power Next Generation of Strategic Intelligence
New intelligence operating system unifies intelligence delivery across Strider’s products to transform complex global data into decision-ready insights Strider Technologies, Inc. (“Strider”), the leading provider of strategic intelligence, announced the launch of its agentic operating system, a centralised intelligence orchestration layer that sits across Strider’s data, models, and products, transforming how organisations access, interpret, and act […]
New TDWI Research Report Provides Guidance for Gaining Value from Agentic and Generative AI
Report explores the capabilities that distinguish enterprises that are successful with generative and agentic AI. TDWI Research has released the first of a new type of original research report. Based on survey data as well as focus group data, the TDWI Blueprint Report Building Agentic and Generative AI: Enterprise Data Foundations and Applications features a […]
MPs support campaign to reform political advertising
Meeting to tackle disinformation in UK elections tables key reforms for political advertising.
Movers & Shakers: Saatchi & Saatchi, C4, Bicycle, Grey, EssenceMediacom, Patagonia and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Diet Coke awards UK and EMEA account to Ogilvy UK
The agency won the business as part of WPP's dedicated Coca-Cola Company shop Open X.
Autoglass OOH campaign exposes hidden dangers of cracked windscreens
McCann Birmingham made the work.
Sports Help Drive Strong Streaming Growth for Viaplay
Viaplay president & CEO Jørgen Madsen Lindemann Nordic broadcaster Viaplay's streaming subscription revenues were up 7.9 percent year-on-year in Q1, according to the company's Q1 earnings this morning, delivering a very slight uptick in overall revenue growth of 0.1 percent. Streaming has been at the very heart of Viaplay's strategy over the past Read More
How to build a strong Leading Women awards entry
Turn your work into a strong Leading Women or Rising Star entry with clear examples, measurable results and context that brings your impact to life. The final deadline is May 13, 2026, at 5 p.m. ET.
What legacy brands get wrong about timelessness and how to fix it
Brands in enduring categories must continually renew meaning and adapt to changing expectations to maintain relevance and avoid the trap of relying solely on heritage
Moen targets new spots at anyone who uses water—which is everyone
“Must be a Moen” from Quality Meats captures messy, emotional and relatable household moments at home.
OpenAI vs. Anthropic—how the AI players seek to dominate the market
The AI giants are advertising and building marketing teams to see who can emerge as the leader in a space that still needs defining.
3 misconceptions fueling pessimism about ad agencies—and signals that they’re overblown
Madison and Wall's Brian Wieser has released a new report pushing back on the doom-and-gloom around ad agencies.
Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.