News
21,117 articles covering the AdTech ecosystem
Clinch Brings AI-driven Creative Personalization to Pause Ads Through OpenGlass Partnership
Clinch’s certification with OpenGlass unlocks real-time personalization for Advanced TV formats, scalable to 600M+ monthly impressions, across their premium publisher network, closing an operational gap in CTV’s highest-attention formats. Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, announced that Clinch’s ad-serving tags have been certified to […]
CaliberMind Launches B2B Marketing Mix Modeling, Unifying Tactical Attribution and Strategic Planning in One Platform
CaliberMind helps B2B marketers close “marketing performance insight gap” via a combination of granular visibility of MTA & high-level, strategic view of MMM. CaliberMind, the leading B2B revenue analytics and GTM intelligence platform, today announced the launch of its native Marketing Mix Modeling (MMM) solution. By bringing MMM and Multi-Touch Attribution (MTA) together under one roof, CaliberMind eliminates […]
San Antonio Startup KeepTabz Launches with 15 B2B Customers, Aims to Disrupt $6B Competitive Intelligence Market
New AI-powered competitive intelligence app is already used by startups like Netlify, MixMax, and eSkill to track news, reviews, social, ads and web traffic. KeepTabz (www.keeptabz.ai), a new AI-powered competitive and market intelligence solution, today announced its general availability launch. The app gives sales and marketing teams a real-time command center for tracking competitor activity […]
Connor Tomlinson to Launch Video Podcast in First Project After Leaving ‘Love on the Spectrum,’ Part of PAVE Studios’ New Slate of History Shows
Connor Tomlinson, a breakout star from Netflix’s “Love on the Spectrum” docuseries, has set his next project after exiting the show: He will host a history-themed video podcast for indie podcast network PAVE Studios. Tomlinson, who has Level 1 autism, has built a loyal following of over 2.8 million fans on social media. He’s known […]
How Powerade’s World Cup campaign attempts to break through a crowded field
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
What marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest
Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.
Why Great Content Is No Longer Enough & What Beats It In AI Search via @sejournal, @TaylorDanRW
How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks. The post Why Great Content Is No Longer Enough & What Beats It In AI Search appeared first on Search Engine Journal.
Why Google Has Changed & Who’s Really Paying for It
Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers. The post Why Google Has Changed & Who’s Really Paying for It appeared first on Search Engine Journal.
The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet via @sejournal, @DuaneForrester
Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks. The post The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet appeared first on Search Engine Journal.
Columbia dumps a year’s worth of rain on hikers to test its sportswear
New Adam & Eve\TBWA spots extend the brand’s platform with extreme tests of its summer technologies.
Aviva switches £95m UK media to OMD UK
Winning shop appointed after a pitch between four rivals.
Battersea campaign spotlights “hidden cost” of cute pets
New Commercial Arts created the campaign.
Review of the Week: Wise works on adding wit to finance
Campaign was made by Ace of Hearts.
Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, today (23rd April, 2026) announced continued expansion of its global Brand Partnerships [...] The post Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US appeared first on ExchangeWire.com.
10 cereal box prizes that defined breakfast—as Kellogg’s brings them back
Kellogg’s retro promotion uses nostalgia while addressing kids’ shift to digital entertainment.
Powerade Wants to Fuel All Athletes Ahead of the World Cup
Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.
Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
The company launches Fox AdStudio to simplify AI insights across its properties.
Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes
Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
Martech replacement is slowing, and that changes everything
New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach. The post Martech replacement is slowing, and that changes everything appeared first on MarTech.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.
AMPLIFY Sounds Alarm as PR Firm Linked to Widespread AI Content Theft
AMPLIFY, a public relations and legal marketing agency is raising urgent concerns following reports that the content platform National Today, a project of TOP Agency, has been publishing large volumes of AI-generated articles that allegedly plagiarize original reporting from legitimate news outlets without attribution. According to reporting by Futurism, National Today has systematically republished reworded versions of original […]
Market Better Acquires Legacy Media and Launches Market Better Studio, a Full-Service Growth Marketing Agency
The Trusted B2B Marketing Show Expands Its Brand to Help Small and Mid-Sized B2B Service Companies Turn Content Into Revenue Market Better, the B2B marketing show trusted by 10,000+ marketing leaders, today announced the acquisition of Legacy Media and the launch of Market Better Studio, a full-service growth marketing system built for small and mid-sized […]
Perion, Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa
Partnership brings Outmax’s AI capabilities to African markets, adding a new distribution channel in a high-growth digital advertising market, while delivering performance, transparency and measurable results to agencies and brands across the continent Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced an exclusive partnership […]