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Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.

Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation into media credibility groups continues. The post Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now appeared first on AdExchanger.

AI Made A Record Play During Super Bowl LIX

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot […] The post AI Made A Record Play During Super Bowl LIX appeared first on AdExchanger.

ChatGPT gets ads - what you need to know

Senior Engagement Editor Mark Fischer breaks down ChatGPT getting ads.

OpenAI Begins Testing Ads In ChatGPT For Free And Go Users via @sejournal, @MattGSouthern

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.

Bing Webmaster Tools Adds AI Citation Performance Data via @sejournal, @MattGSouthern

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI Citation Performance Data appeared first on Search Engine Journal.

ChatGPT starts serving ads, drawing early interest from major agencies

As OpenAI’s advertising product launches in ChatGPT, with Omnicom Media and Dentsu among the early participants, the platform aims to prove that paid sponsorships belong in AI chats.

Super Bowl 2026’s 10 most liked commercials, according to iSpot surveys

Crowd-pleasers include ads from Lay’s, Budweiser and Pepsi Zero Sugar.

SB2026 - Final - Red Bull - Unleashed - 30s

How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]

Super Bowl 2026 Was Packed With Celebrities, but Not as Many as Expected

62% of ads in Super Bowl 60 featured top talent.

Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture

What brands can learn from the collective response to Benito's halftime show.

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot

OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.

EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.

Super Bowl 60 Went Heavy on the ’90s Nostalgia

Several brands took a walk down millennial memory lane.

Bad Bunny’s Historic Halftime Show Spikes Demand for Spanish Lessons on Duolingo

The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.

2026’s Super Bowl Ads Are More Diverse, but Celebs Still Skew White

LGBTQ representation dropped for the second year in a row.

Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy.

Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.

The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]

Budweiser wins USA Today’s Super Bowl Ad Meter second year in a row

Budweiser again won the top spot on USA Today’s Ad Meter, its second year in a row and 10th win overall.

Brief Encounters - 2m6s

Novo Nordisk says it’s suing Hims to halt obesity drug copycats

Hims is breaching the U.S. patent on semaglutide, the active ingredient in Novo’s blockbuster obesity treatments, Novo argued Monday.

ESPN - “We’re Going to the Super Bowl” - 47ss

Why brands should bring Super Bowl-level creativity to everyday advertising

Super Bowl advertising: Why brands should prioritize entertainment all year.