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Columbia dumps a year’s worth of rain on hikers to test its sportswear

Columbia dumps a year’s worth of rain on hikers to test its sportswear

New Adam & Eve\TBWA spots extend the brand’s platform with extreme tests of its summer technologies.

Last updated Apr 23, 2026 by ATDb automated enrichment

Source
Campaign
Published
Apr 23, 2026
Topic
Adam & Eve\TBWA
Mentions
1