News
20,676 articles covering the AdTech ecosystem
Samsung film explores reality of parenthood
Campaign speaks to Annika Bizon, mobile experience vice-president of product and marketing at Samsung UK and Ireland, about the brand’s latest campaign.
Yelp Moves Local Discovery Closer to Conversion in ChatGPT
AI-powered local discovery is moving beyond the recommendation and closer to the transaction. Yelp’s expanded integration with ChatGPT brings new capabilities into the conversational experience, potentially shortening the path between discovering a location and becoming a customer. For multi-location brands, appearing in an AI recommendation is quickly becoming only part of the challenge. The next […] Yelp Moves Local Discovery Closer to Conversion in ChatGPT first appeared on Street Fight.
Trump Media, Operator of Truth Social, Reports Q2 Net Loss of $238.1 Million and Revenue of $1.7 Million
Trump Media & Technology Group posted another large net loss for the second quarter of 2026, of $238.1 million, while the company generated $1.7 million in sales for the period. Donald Trump is the largest shareholder in TMTG, holding more than 40% of its shares through a revocable trust, according to a July 21 Bloomberg report. […]
Nielsen’s $2B DoubleVerify Deal Puts Ad Measurement Independence to the Test
Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal.
IAB’s Zoe Soon: Creators are Becoming the Trusted ‘Concierge’ for AI-Era Discovery
Brand investment in creators is growing at twice the rate of digital advertising. But this fundamental shift is about more than money; it’s about how consumers form identities and make purchase decisions. “The story isn’t that creators are growing. Consumer behavior is changing. For a long time, mass media drove mass culture and we thought […]
Fewer Than 1% of Product Pages Are LLM-Ready: Mirakl’s Meadon
The storefronts of the internet are, by and large, invisible to the AI agents now doing the shopping. That is the blunt assessment of one executive who has run the numbers The findings are stark: in a survey of 500 product pages, fewer than 1% scored an 80% LLM-readiness rating. “Consumers, we know, are very […]
Criteo’s Sherry Smith: Retail Media’s Evolution From Trade Marketing to Media Signals a New Era
CANNES, France — Retail media has crossed a threshold, shifting from trade marketing budgets toward media buying frameworks that demand publisher-grade capabilities from retailers — a transformation that is redefining how the entire ecosystem operates. “It is becoming more and more about media and less about trade marketing. And that is an important distinction because […]
AI Agents are Coming for Adtech’s Tedious Work, Not the Upfronts: Magnite’s Paige Bilins
AMENIA, N.Y. – Advertising technology has spent decades finding increasingly sophisticated ways to automate buying and selling media. Now artificial intelligence is promising to automate some of the work involved in operating all that automation. Paige Bilins, senior vice president of product management at Magnite, sees potentially significant changes ahead as AI agents become capable […]
Ogilvy UK social strategy lead departs
Roisin Gray joined the WPP-owned agency in 2024.
Ecco launches global media review
The incumbent on the account is S360.
The great CMO rebrand: How top marketers outgrew their own title
From managing P&Ls to leading investor relations, executives explain why the traditional CMO role no longer fits what they actually do.
Last chance to enter Campaign In-House Agency Awards 2026
The final deadline to recognise in-house excellence across 14 categories is 13 August.
AMV BBDO promotes Nick Andrew to managing director
Nick Andrew will report to chief executive Xavier Rees.
Will the disquiet over in-office policies lead to resignations?
Following a survey by the Great Pitch Poll, Campaign asks adland whether people would actually quit their jobs if they were required to be in the office more.
Fentimans picks Lucky Generals as creative agency
The incumbent is Drummond Central.
Hinge releases audiobook series of love stories inspired by real couples
The dating app’s chief marketing and communications officer, Tamika Young, speaks to Campaign about the “No ordinary love” brand platform, created with Dazed Studio.
Sigma Software Announces AI Practitioner Summit 2026
Sigma Software announced the AI Practitioner Summit 2026, a one-day event dedicated to engineering, technology, and business leaders building AI-powered organisations. The Summit will take place on Thursday, September 17, 2026, at Convene, 810 7th Avenue, 23rd Floor, New York [...] The post Sigma Software Announces AI Practitioner Summit 2026 appeared first on ExchangeWire.com.
How a Piggly Wiggly franchisee is keeping meat prices low
Piggly Wiggly Food For Less said it is now providing incentives to manufacturers who are “willing to invest in lower prices.”
Save A Lot shed hundreds of stores over the past several years. What happened?
The discounter’s footprint has shrunk by around 400 locations since 2020. The company blames the macroeconomic environment, but research also points to inconsistency and intense competitive pressure.
Bob’s Discount Furniture is winning over higher-income shoppers
The furniture retailer, known for its value-oriented marketing, said it’s seeing momentum build within its cohort of customers earning over $100,000.
Best Buy’s chief marketer exits, replaced by newcomer
Jennie Weber left the retailer after over 20 years at the company, with Chief Creative Officer Marty Senn taking over the position.
Retailers stocked up for upcoming holiday season
Data from NRF projects that imports at major U.S. ports have peaked as businesses built up inventory ahead of new tariffs.
DXL board chair steps in for CEO as challenges mount
The big-and-tall men’s retailer is mulling a merger, fighting off a takeover offer and grappling with weight-loss drugs’ impact on its business.