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The real gains will come not from content bit from fixing the marketing data underneath it.

Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and format strategy.

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.

Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.

AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

The quick rise of artificial intelligence-powered tools has reshaped retailers' process of selecting technology partners for anything from marketing to supply chain to merchandising.

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.

When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.

No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher content while sucking up their traffic – a lose-lose for pubs. But Amazon is now planning to launch a marketplace […] The post Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads appeared first on AdExchanger.

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way […] The post In Platforms We Trust? appeared first on AdExchanger.

Lesya Lysyj to exit after seven years; marketing team shifts to interim structure as brewer seeks return to growth mode.

The 2026 Super Bowl was down around 2.8 million viewers from last year.

Play Ad Age crossword puzzles packed with clues on agencies, brands, campaigns and more.

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

The company expects more multi-sport buys and live opportunities for advertisers.

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively harming your brand. We’re past the point of debating whether brands should be on Reddit. That part’s settled. This session is about how to navigate Reddit the right way. And, we’re going to show you exactly how to do it! I am super excited to […] The post Make 2026 The Year Your Business Thrives On Reddit [Webinar] appeared first on Search Engine Journal.

The Mental Health Coalition (MHC), a nonprofit aimed at socialising, normalising, and destigmatising mental health, has today announced the launch of 'Safe Online Standards' (S.O.S), a new standards and ratings system designed to help protect teen mental health online. The initiative has received significant voluntary support from major tech companies including Meta, Google/YouTube, TikTok, Snap, Read More

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open [...] The post Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web appeared first on ExchangeWire.com.

McDonald’s gets horizontal the day after the Super Bowl—plus, the Valentine’s Day campaigns are heating up.

Gen Zers describe enjoying this year's line up of ads, even if they were confused about the celebrity tie-ins, brand messages or products.