News

YouTube job postings reveal plans for interactive broadcasts on TV screens

YouTube already commands a dominant share of U.S. TV viewership, and if its latest job postings are to be believed, it wants to make its presence on that screen even stickier. TechCrunch highlighted several active listings that reference the development of interactive experiences intended for consumption on TV screens. The job descriptions contain varied allusions to the future of YouTube's TV presence. A call for a UX Designer references "the power of real-time interaction," while a Shorts-oriented Product Manager opening mentions a "one-of-a-kind, immersive media experience." Visit Tubefilter for more great stories.

Copyright lawsuits against AI companies are starting to pay off. Three YouTubers are filing class actions to make sure creators get their cut.

OpenAI‘s Sora was only available to the public for a few days when creators’ concerns began pouring in. Longtime tech YouTuber Marques Brownlee was among the most vocal. He posted a video showing how, when he asked Sora to generate a video of someone reviewing a smartphone, the results looked suspiciously like his own set–down to the […] Visit Tubefilter for more great stories.

iShowSpeed is teaming up with Brian Robbins’ production company to become an anime character

iShowSpeed has already been a game show host, a soccer pundit, and a pro wrestler. Now, he's becoming an animated character. The record-setting streamer (whose real name is Darren Watkins, Jr.) is set to star as the leading voice actor in a newly announced series from Brian Robbins' Big Shot Pictures. Showrunner Matt Owens, who is best known for helming the first two seasons of Netflix's live-action adaptation of the popular anime One Piece, will write the series. Visit Tubefilter for more great stories.

AMC Networks Is No More. Bow Before AMC Global Media.

AMC Networks officially changes its name to AMC Global Media ahead of upfront season.

Here Are the Cable News Ratings for March 2026

Fox News and CNN experienced across-the-board gains for the month.

Lexus - UX - 30s

Red Canoe - 16s

Traditional Medicinals - 15s

Budweiser - FIFA World Cup - 1m

Watch the newest commercials from Crystal Geyser, Toyota, AG1 and more

In a Toyota spot, a group of friends discover the location of a secret factory where “fake stars” are pumped out.

Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau

NEW YORK – At the IAB NewFronts, Liane Nadeau, chief investment and media officer at Publicis Groupe’s Digitas North America, made a quiet but notable admission: the old rivalry between direct buys and programmatic is over, and frankly, it was getting awkward anyway. “Historically, those two things would’ve been antithetical,” Nadeau said, referring to direct [...]

Surprise wholesale strength lifts Levi’s in Q1

Sales and margins beat expectations, thanks to growth across channels — and the ongoing popularity of denim worldwide.

Mark Normand to Present YouTube Comedy Series ‘Human Trials,’ Which Puts Stand-Up Comics in Front of Hyper-Niche Crowds (EXCLUSIVE)

What if a stand-up comedian walked onstage only to find the audience was 50 bald men? Or 50 clowns, or nuns, or bikers or goths? Mark Normand wanted to find out, so he co-created a new YouTube series with Unicorn titled “Human Trials,” an experiment that places comics in front of hyper-niche live audiences. According […]

Jeff Shell Reportedly Out as Paramount President

Shell was previously ousted from NBCUniversal in 2023.

Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte

Balancing brand and performance marketing.

Always Alpha Acquires Tennis Management Firm Courtside Talent

This is the first acquisition for the women's sports-focused agency.

HubSpot rebrands its flagship conference

After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting. The post HubSpot rebrands its flagship conference appeared first on MarTech.

Ahold Delhaize USA joins Responsible Labor Initiative

The supermarket chain will help tackle human rights risks in global food and beverage supply chains as a member of the international group.

Kroger colluded with trucking companies via no-hire agreements, lawsuit alleges

The complaint alleged that a “gentlemen’s agreement” prevented the drivers from getting work from certain companies.

Foot Locker partners with DoorDash for on-demand delivery

The deal is among the latest between a retailer and the delivery platform, which says over a third of its active monthly users shop retail and grocery categories.

Mattel chief commercial officer to exit

Steve Totzke will stay with the company through the end of the year in an advisory role. Meanwhile, Sanjay Luthra has been appointed to his position.

Bed Bath & Beyond to acquire Cabinets To Go, Lumber Liquidators owner

The retailer intends to purchase most of F9 Brands' assets for about $150 million, which would help it develop a home services and improvement portfolio.

Flamel.ai Launches Luna to Fix Franchise Marketing Execution

For years, franchise and multi-location brands have faced a persistent breakdown between strategy and execution. Corporate teams build campaigns designed to scale nationally, but at the local level, those franchise marketing campaigns often fragment—deployed inconsistently, delayed, or not executed at all. This week, Flamel.ai introduced a platform designed to close that gap. The company announced […] Flamel.ai Launches Luna to Fix Franchise Marketing Execution first appeared on Street Fight.

Khartoon Weiss, TikTok’s Head of Ad Sales for North America, Is Exiting

Khartoon Weiss, VP and general manager of global business solutions at TikTok who oversaw its North American and global brands and agency business, is leaving the company after more than five years. Weiss’ last day at TikTok is Friday, April 10. She announced her departure in a memo to clients Tuesday, a copy of which […]