News
20,676 articles covering the AdTech ecosystem
accessiBe introduces the most advanced conversational AI assistant built into an accessibility widget
accessWidget’s new AI accessibility assistant lets website visitors describe what they need in plain language — no settings menu required accessiBe, the end-to-end web accessibility platform, announced the launch of the AI accessibility assistant, a built-in conversational interface for accessWidget. Website visitors can now describe what they need in plain language, and the assistant responds […]
Barack Obama to Host Podcast Digging Into Six Books That ‘Helped Me Figure Out Who I Am and What I Believe’
President Barack Obama will curl up with the six books that have most influenced him — along with six “luminaries” to discuss the works — in a new podcast from Audible and Higher Ground. Amazon’s Audible and Higher Ground, Barack and Michelle Obama’s media company, announced “A Great Book with Barack Obama,” a new original […]
Peacock Launches AI-Generated ‘Public Eye’ Mobile Detective Game From Wolf Games
NBCUniversal’s Peacock app has launched AI-generated title “Public Eye,” a serialized detective mobile game from the Dick Wolf-backed Wolf Games. Per the description for the game, players take on the role of Officer Logan Dine, “a patrol cop secretly investigating his uncle’s murder in the crime-ridden streets of Caldera City. Every episode features narrative storytelling […]
Jif’s new campaign reworks logo to go beyond peanut butter and jelly
Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”
Bazooka puts reality TV rivalry center stage in social-forward campaign
Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.
WPP’s streamlined strategy secures new business as revenue declines narrow
While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.
Google Announces Campaign Benchmarking In Google Analytics via @sejournal, @MattGSouthern
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces Campaign Benchmarking In Google Analytics appeared first on Search Engine Journal.
Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.
Travel Marketing’s Funnel Is Becoming a 64-Day Loop: The Trade Desk’s Kelly Covato
CANNES, France – Planning a vacation used to involve choosing a destination, buying a ticket and wondering whether the hotel looked anything like the photographs. Now it can take more than two months, span connected TV, audio, mobile devices and artificial intelligence, and generate enough behavioral data to make buying a plane ticket look like […]
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
CANNES, France — Connected television measurement has long relied on delivery metrics that ignore whether anyone actually watched the ad — a fundamental flaw that attention data is now exposing, with real financial consequences for advertisers paying for impressions that never landed. “If an impression gets served in a room where nobody is, it’s not […]
Natural Grocers shows resilience in Q3 earnings
The specialty grocer’s loyalty program, ongoing affordable pricing strategy and new store openings kept the company in the black for both net and comparable-store sales.
Behind the scenes of Amazon’s automated Washington warehouse
Hercules robots and packing technology help power the fulfillment center in Kent. Here's a step-by-step tour.
Foot Locker reinforces role in sneaker culture with new brand platform
Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.
Amplify Brings Institutional Investment Models to Advisors with Ned Davis Research
New partnership helps advisors deliver institutional research while outsourcing portfolio trading, rebalancing, and reporting Amplify Technology (“Amplify”), the enterprise growth platform built on an AI-native data lake, announced a partnership with Ned Davis Research (“NDR”), a leading independent investment research firm, to deliver NDR’s trusted institutional research as turnkey managed portfolios through the Amplify platform. The collaboration […]
C3 AI Named Leader in AI Platforms
Customers “rave about the business value…” — and the evaluation scored C3 AI highest in the current offering category C3 AI , the Enterprise AI application software company, announced it was recognized as a Leader by Forrester Research in its recent report, The Forrester Wave™: AI Platforms, Q3 2026 — with the highest score in […]
PubMatic Appoints Megan Ramm as Global Chief Revenue Officer to Accelerate Growth as AI Transforms Digital Advertising
Veteran revenue leader from Uber Advertising, Google to lead global revenue strategy and execution as company deepens relationships with brands, agencies, DSPs and publishers PubMatic, Inc. , the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of Megan Ramm as Global Chief Revenue Officer. The appointment reflects PubMatic’s strong momentum and […]
Viant Appoints Craig Abrahams to Board of Directors
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising,announced the appointment of Craig Abrahams to its board of directors, effective August 10, 2026. “I’ve spent my career helping businesses scale through disciplined growth, and Viant’s industry-leading arsenal of AI and CTV solutions is exactly the kind of opportunity I look for,” said Craig […]
Viral Nation launches AI Discovery a social-first GEO offering to connect consumers with brands via AI-driven discovery
New offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations Viral Nation, a leading social-first agency and technology company, announced the launch of AI Discovery, its social-first Generative Engine Optimization (GEO) offering designed to help brands shape the signals, authority, narrative and intelligence that influence how AI systems understand, […]
groundcover Named an Honorable Mention in the 2026 Gartner® Magic Quadrant™ for Observability Platforms
Recognition comes as Gartner projects the observability market to reach $14.3 billion by 2028, increasingly driven by managing telemetry volume rather than the adoption of advanced AI features groundcover, the world’s leading bring-your-own-cloud (BYOC), eBPF and OpenTelemetry (OTel)-native observability platform, announced it has been named an Honorable Mention in the Gartner Magic Quadrant for Observability […]
Somos, Inc. Appoints Shannon Donohue as Chief Technology Officer
Veteran communications-technology leader and former Somos Advisory Board member joins the Executive Leadership Team Somos, Inc., a global leading provider of telecom registry management and data solutions, announced the appointment of Shannon Donohue as Chief Technology Officer. As a member of the Executive Leadership Team, Shannon will lead the company’s Technology organization, advancing its technology […]
IPAG LTD Officially Launches HermesSync on the Shopify App Store to Automate Product Discovery for E-Commerce Merchants.
HermesSync launches on the Shopify App Store to automate product research and store creation, helping merchants find untapped trends before market saturation. IPAG LTD today announced the official release and approval of HermesSync on the Shopify App Store. HermesSync is an AI-powered product research and storefront automation engine designed to help dropshippers and independent online retailers discover […]
MobileFuse Taps Adstra’s Identity Data to Deliver Better Addressability for Buyers
Long-term collaboration helps brands and agencies connect with relevant audiences across an increasingly fragmented media landscape MobileFuse, a leading advertising and technology platform, announced a long-term partnership with Adstra, a leading identity resolution and data solutions provider, focused on improving addressability for advertisers and agencies. Consumers now move across more devices, platforms, and digital environments […]
Brad Pitt Says AI Could Help More ‘Mid-Budget Films’ Get Made if It’s ‘Used as a Tool’: ‘Gonna Be a Very Interesting Experiment’
Brad Pitt is keeping an open mind about AI use in movies, saying that it could actually help more mid-budget projects get made. The Oscar-winning actor was asked his thoughts on the topic in a new Esquire cover story, particularly when it comes to creating visual effects that could otherwise be very expensive. “There’s a […]
P&G’s Always Discreet fights incontinence stigma with NFL campaign
“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.