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Gen Zers describe enjoying this year's line up of ads, even if they were confused about the celebrity tie-ins, brand messages or products.

Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

How Pinterest is compressing the funnel between discovery and conversion.

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, critics said. Why weren’t there any conversations focusing on the here and now? How do publishers grow real revenue in […] The post The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur appeared first on AdExchanger.

This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy. The post Should I Optimize My Content Differently For Each Platform? – Ask An SEO appeared first on Search Engine Journal.

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal.

New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically. The post Synthetic Personas For Better Prompt Tracking appeared first on Search Engine Journal.

In this week's Week in Charts, LiveRamp on the strength of its CTV base, Adobe's marketing push on AI, and Netflix's UK ad tier growth. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Week Read More

Timmy Bankole, founder at CultureSync Media, on why cultural insight is fast becoming the most valuable currencies in advertising... The post “It’s About Understanding the Cultural Codes Beneath Behaviour”: Timmy Bankole, CultureSync Media appeared first on ExchangeWire.com.

In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second round of layoffs Scope3 has implemented another round of redundancies, its [...] The post Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals appeared first on ExchangeWire.com.

Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...] The post Rocket’s “America Needs Neighbours Like You” Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026 appeared first on ExchangeWire.com.

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...] The post Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media’s Newly Launched HorizonOS appeared first on ExchangeWire.com.

Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in [...] The post Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence appeared first on ExchangeWire.com.

Kurppa Hosk boils down the Scandinavian brand re:member’s pitch to the most basic essentials.

International fliers can enjoy fast, reliable and uninterrupted internet at 35,000 feet.

What's going right and wrong with AI in marketing.

TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. The post What TikTok gets right about attention and what email overlooks appeared first on MarTech.