Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’

CANNES, France — Connected television measurement has long relied on delivery metrics that ignore whether anyone actually watched the ad — a fundamental flaw that attention data is now exposing, with real financial consequences for advertisers paying for impressions that never landed. “If an impression gets served in a room where nobody is, it’s not […]

Last updated Aug 10, 2026 by ATDb automated enrichment