Travel Marketing’s Funnel Is Becoming a 64-Day Loop: The Trade Desk’s Kelly Covato

CANNES, France – Planning a vacation used to involve choosing a destination, buying a ticket and wondering whether the hotel looked anything like the photographs. Now it can take more than two months, span connected TV, audio, mobile devices and artificial intelligence, and generate enough behavioral data to make buying a plane ticket look like […]

Last updated Aug 10, 2026 by ATDb automated enrichment