News
20,685 articles covering the AdTech ecosystem
PubMatic Appoints Megan Ramm as Global Chief Revenue Officer to Accelerate Growth as AI Transforms Digital Advertising
Veteran revenue leader from Uber Advertising, Google to lead global revenue strategy and execution as company deepens relationships with brands, agencies, DSPs and publishers PubMatic, Inc. , the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of Megan Ramm as Global Chief Revenue Officer. The appointment reflects PubMatic’s strong momentum and […]
Viant Appoints Craig Abrahams to Board of Directors
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising,announced the appointment of Craig Abrahams to its board of directors, effective August 10, 2026. “I’ve spent my career helping businesses scale through disciplined growth, and Viant’s industry-leading arsenal of AI and CTV solutions is exactly the kind of opportunity I look for,” said Craig […]
Viral Nation launches AI Discovery a social-first GEO offering to connect consumers with brands via AI-driven discovery
New offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations Viral Nation, a leading social-first agency and technology company, announced the launch of AI Discovery, its social-first Generative Engine Optimization (GEO) offering designed to help brands shape the signals, authority, narrative and intelligence that influence how AI systems understand, […]
groundcover Named an Honorable Mention in the 2026 Gartner® Magic Quadrant™ for Observability Platforms
Recognition comes as Gartner projects the observability market to reach $14.3 billion by 2028, increasingly driven by managing telemetry volume rather than the adoption of advanced AI features groundcover, the world’s leading bring-your-own-cloud (BYOC), eBPF and OpenTelemetry (OTel)-native observability platform, announced it has been named an Honorable Mention in the Gartner Magic Quadrant for Observability […]
Somos, Inc. Appoints Shannon Donohue as Chief Technology Officer
Veteran communications-technology leader and former Somos Advisory Board member joins the Executive Leadership Team Somos, Inc., a global leading provider of telecom registry management and data solutions, announced the appointment of Shannon Donohue as Chief Technology Officer. As a member of the Executive Leadership Team, Shannon will lead the company’s Technology organization, advancing its technology […]
IPAG LTD Officially Launches HermesSync on the Shopify App Store to Automate Product Discovery for E-Commerce Merchants.
HermesSync launches on the Shopify App Store to automate product research and store creation, helping merchants find untapped trends before market saturation. IPAG LTD today announced the official release and approval of HermesSync on the Shopify App Store. HermesSync is an AI-powered product research and storefront automation engine designed to help dropshippers and independent online retailers discover […]
MobileFuse Taps Adstra’s Identity Data to Deliver Better Addressability for Buyers
Long-term collaboration helps brands and agencies connect with relevant audiences across an increasingly fragmented media landscape MobileFuse, a leading advertising and technology platform, announced a long-term partnership with Adstra, a leading identity resolution and data solutions provider, focused on improving addressability for advertisers and agencies. Consumers now move across more devices, platforms, and digital environments […]
Brad Pitt Says AI Could Help More ‘Mid-Budget Films’ Get Made if It’s ‘Used as a Tool’: ‘Gonna Be a Very Interesting Experiment’
Brad Pitt is keeping an open mind about AI use in movies, saying that it could actually help more mid-budget projects get made. The Oscar-winning actor was asked his thoughts on the topic in a new Esquire cover story, particularly when it comes to creating visual effects that could otherwise be very expensive. “There’s a […]
P&G’s Always Discreet fights incontinence stigma with NFL campaign
“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery. The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.
Transfon BiddingStack Launches Placement Level A/B Testing for Publishers
BiddingStack by Transfon, the unified header bidding and ad management platform, today announced the general availability of placement level A/B testing. Publishers can split live traffic into stable groups, compare refresh settings, ad sizes, lazy-load thresholds, bidder line-ups and floor [...] The post Transfon BiddingStack Launches Placement Level A/B Testing for Publishers appeared first on ExchangeWire.com.
PubMatic Appoints Megan Ramm as Global Chief Revenue Officer
PubMatic, Inc., the leading AI-powered ad tech company delivering digital advertising performance, today (10th August, 2026) announced the appointment of Megan Ramm as global chief revenue officer. The appointment reflects PubMatic's strong momentum and positions the company to accelerate its [...] The post PubMatic Appoints Megan Ramm as Global Chief Revenue Officer appeared first on ExchangeWire.com.
Always Discreet Enlists NFL Moms to Break the Silence on Bladder Leaks
Always Discreet partners with the NFL to tackle the stigma of bladder leaks.
CMOs Are the Least Proficient at AI In the Marketing Org, Research Finds
NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap
5 AI blind spots that cost you conversions
Every marketer can generate competent copy. Few understand what actually changes behavior. The post 5 AI blind spots that cost you conversions appeared first on MarTech.
How to manage AI prompt governance and costs
Scaling content generation requires strict fiscal and brand control. Here is how to build centralized frameworks for prompts and tokens. The post How to manage AI prompt governance and costs appeared first on MarTech.
The marketing-to-sales handoff is where revenue leaks
Buying signals lose value when speed and context disappear. Connected workflows turn more opportunities into revenue. The post The marketing-to-sales handoff is where revenue leaks appeared first on MarTech.
ACL Digital Joins Forces with Hubbl to Accelerate AI Adoption for Enterprise Salesforce Customers
The partnership pairs ACL Digital’s enterprise engineering depth with Hubbl’s AI-powered Salesforce intelligence to turn insight into impact in days. ACL Digital, part of the ALTEN Group, a trusted AI-led Digital Enterprise & Systems Engineering Partner driving innovation by designing and building intelligent systems across the full technology stack from chip to cloud, announced a […]
Zensar Launches Quality Intelligence as a Strategic Service Line to Help Enterprises Build Trusted AI and Deliver Predictive Quality
Zensar Technologies, a leading technology solutions and services company, announced the launch of Quality Intelligence (QI) as a dedicated service line, marking a significant evolution from traditional quality engineering and testing to a predictive, AI-driven, and business outcome-focused quality model. As enterprises accelerate AI adoption, autonomous software development, and continuous delivery, traditional testing approaches are struggling […]
Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan
Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl's own archives. The post Common Crawl Published A Manual For Being Visible To AI, I Automated It appeared first on Search Engine Journal.
OpenAI adds technology to compete for ad dollars
Product carousels and AppsFlyer attribution give ChatGPT more of what performance marketers need to move beyond experimental ad buys. The post OpenAI adds technology to compete for ad dollars appeared first on MarTech.
Grocery built the last great discovery system. AI is building the next one.
Grocery mastered product discovery for decades. The next version doesn't have aisles.
Half your SKUs aren’t selling: food and beverage’s dead stock problem
Over half the SKUs that a typical food and beverage SMB is holding in stock right now haven't sold a single unit in the past three months.
Winning Halloween: How Gen Z’s spooky summers are driving growth
76% of Gen Z want year-round Halloween candy, fueling America’s longest shopping season.