News

Always Alpha Acquires Tennis Management Firm Courtside Talent

This is the first acquisition for the women's sports-focused agency.

HubSpot rebrands its flagship conference

After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting. The post HubSpot rebrands its flagship conference appeared first on MarTech.

Ahold Delhaize USA joins Responsible Labor Initiative

The supermarket chain will help tackle human rights risks in global food and beverage supply chains as a member of the international group.

Kroger colluded with trucking companies via no-hire agreements, lawsuit alleges

The complaint alleged that a “gentlemen’s agreement” prevented the drivers from getting work from certain companies.

Foot Locker partners with DoorDash for on-demand delivery

The deal is among the latest between a retailer and the delivery platform, which says over a third of its active monthly users shop retail and grocery categories.

Mattel chief commercial officer to exit

Steve Totzke will stay with the company through the end of the year in an advisory role. Meanwhile, Sanjay Luthra has been appointed to his position.

Bed Bath & Beyond to acquire Cabinets To Go, Lumber Liquidators owner

The retailer intends to purchase most of F9 Brands' assets for about $150 million, which would help it develop a home services and improvement portfolio.

Flamel.ai Launches Luna to Fix Franchise Marketing Execution

For years, franchise and multi-location brands have faced a persistent breakdown between strategy and execution. Corporate teams build campaigns designed to scale nationally, but at the local level, those franchise marketing campaigns often fragment—deployed inconsistently, delayed, or not executed at all. This week, Flamel.ai introduced a platform designed to close that gap. The company announced […] Flamel.ai Launches Luna to Fix Franchise Marketing Execution first appeared on Street Fight.

Khartoon Weiss, TikTok’s Head of Ad Sales for North America, Is Exiting

Khartoon Weiss, VP and general manager of global business solutions at TikTok who oversaw its North American and global brands and agency business, is leaving the company after more than five years. Weiss’ last day at TikTok is Friday, April 10. She announced her departure in a memo to clients Tuesday, a copy of which […]

Patreon Says Podcasters Earned $629 Million in 2025, Up 33%, as Platform’s Biggest Content Category Keeps Growing

Podcasts are booming on Patreon — with revenue generated by podcasters on the direct-to-fan platform hitting $629 million in 2025, a 33% year-over-year increase, the company says. On Patreon, podcasts have become the largest content category in terms of revenue and they’ve continued their upward trajectory, says chief operating officer Paige Fitzgerald. “Podcasts are a […]

P&G bets on WNBA and women’s sports with new multibrand sponsorship

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

Coca-Cola World Cup spot explores emotional journey of football

“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.

Marmite ads show ingredients' reaction to cooking with the spread

Adam & Eve\TBWA created the work.

Coca-Cola - The Last Coke in the Desert - 3m38s

KFC - Finger Lickin' Machine - 90s

Change The Ref - ResistDance - 1m45s

Kroger brings food waste solution to entire Mid-Atlantic division

Flashfood is now live in over 100 of the grocer’s stores and is collaborating with Kroger Health on a series of educational nutrition videos.

Brooks chief marketer on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

Mundial Media Appoints Matt Weisbecker as Chief Revenue Officer

Seasoned revenue executive joins to lead commercial expansion of Cadmus AI platform Mundial Media, an AI-powered advertising platform purpose-built to deliver cultural precision at scale, announced the appointment of Matt Weisbecker as Chief Revenue Officer. Matt’s track record of building strong revenue organizations speaks for itself Weisbecker brings deep experience scaling revenue in multicultural media. At […]

New Research Finds AI Is Now Foundational to Modern Marketing

AI’s Impact on Marketing Doubles as Teams Move from Experimentation to Embedded Use NetApp® , the Intelligent Data Infrastructure company, announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing […]

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

New Google Ad Manager integration increases advertiser demand for marketplace ad inventory Topsort, an AI-native, auction-based retail media infrastructure company powering marketplaces and retailers worldwide, today announced the integration of Google Ad Manager (GAM) to help retailers capture more revenue with increased advertiser demand for their inventory. “Adding Google Ad Manager helps retailers capture more […]

BrightLocal launches AI Insights to help businesses navigate increasingly complex local search

New feature consolidates search visibility signals across rankings, Google Business Profile reviews, citations and content Built upon BrightLocal SOPs and local SEO playbooks, AI Insights is powered by 16 years of expertise As local search becomes increasingly complex to manage across platforms, BrightLocal has launched AI Insights, a new feature designed to help businesses turn growing […]

DataVeil Version 5 Adds PostgreSQL Support for Enterprise Static Data Masking

Version 5 extends DataVeil’s database-agnostic static data masking solution to PostgreSQL and PostgreSQL-compatible platforms such as Amazon Aurora PostgreSQL and Google AlloyDB. DataVeil Technologies has released DataVeil Version 5, adding support for PostgreSQL and extending its static data masking solution to one of today’s fastest-growing database ecosystems. “DataVeil Version 5 brings enterprise-grade static data masking […]

Genpact and Parallel Web Systems Partner to Drive Tangible Efficiency from AI Systems

Integrating Parallel’s API helps Genpact automate and improve research workflows in insurance and sales Genpact, an agentic and advanced technology solutions company recognized for its deep industry knowledge, process intelligence, and last-mile expertise, and Parallel Web Systems (Parallel), a pioneering Silicon Valley startup building the open web for AI, announced a partnership leveraging Parallel’s AI-native […]